Have you noticed the marketing frenzy Have you felt thegrowing pains Everyone who has an online business seems tobe getting in the marketing fray, making it a busy and verycompetitive field. If youre one of them, youre probablyon a whirlwind ride. Marketers are looking high and low forthe most profitable ways to spend their hard earned moneyto keep their online business in the red.
And dont forget the time involved in every venture taken.You know about the FFA and free advertising andsubscription services. Its not much money to use theseservices out of pocket, but if you figure in your time, thecost is huge. Yes, it can be a way to pick up a fewsubscribers and visitors and buyers here and there, but doyou want to settle for a few when the payoff doesnt matchyour efforts How long can your business survive at such aslow pace
Ive been there and am still working on it. Its an ongoinglearning experience. New products and services pop up allthe time to distract you from what you really need to bedoing.
And what should you be doing Its the one thing thathasnt changed from the get go of the online business. TheList! The money is in the list, either your list or someoneelses. and eventually it should be your list.
So how do you build your list How do you get 100subscribers How do you go from there to 1000 subscribersIts mind boggling.
But Im going to give away some secrets and Im handingover the key to help you build your list. This is biggerthan Bush Beans recipe, and Im talking.
First of all its FREE. Did you hear that FREE. Nogimmicks, no crossed fingers.
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http://alwaysads.com/x.phpadminid=1773&tid=6376
This is a Shareware Article. You may use this article inyour ezine or on your website as long as you keep it fullyintact and contact me with when and where it will be used.
Janis Rae Searcey
Editor and Publisher
Alwaysads by Injeanous
Loves a good ad and the products too. Im probably one of the few who doesnt holler SPAM when I receive unsolicited email in my inbox, except when they get my gender wrong.
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.
As an email advertising Internet marketing exercise, I decided that I wanted to approach the members of some of the affiliate programs that are featured in Magical Marketing, and offer their members the chance to join this system, and reap the benefit of the multiple promotion methods that it employs.
And. as an email advertising marketing exercise, this has worked very well, and whilst an interesting exercise in Joint Venture Marketing in itself, it has produced a result so remarkable in my eyes, that I felt it worthy of a report.
With one particular featured program, I did a multiple ad test, to see what the comparison between three ads. It was the results of this that struck me, and prompted me to put this article together.
The three ads, which were very similar. This is good of course, because it means that any variance in the results can be explained in relatively few ways. So there are two points that need to be made about these ads, which may affect your thinking about how you write your own ads.
1. Use Of Variables in Headlines
I dont know about you, but I am always hearing that using someones name in an advert can make a significant difference to the effect of that advert. Not all programs have this kind of facility though. It just happens the program that I ran the adverts with does, so I made use of it in the headlines for 2 of the 3 adverts, but not for one of them. I have used the variable in the body of all three ads, so some personalisation took place in all cases.
2. Bulleted Benefits
Again, all the books and articles that I have ever read tell you to spell out the benefits, and a lot of them tell you to bullet them to add emphasis. So, I have done this with all three adverts, but with a difference between ads 1,and 2 and 3. In the first advert, I just made single word references to the benefits, in the other two, I elaborated in order to explain the benefit better.
3. Conclusions
The results are so striking, that they are worthy of comment.
The ads were placed from 12th December 2004 to 18h January 2005. So, the time span is about a month, but, I use the program in question to send other ads out too. About every 3rd day, I will send one of these three ads, in rotation. So, each of the ads would have been sent about every 6 days or so.
Advert 1 pulled in 70 unique hits, with 19 action hits. The latter is where prospects followed through to the sign up page.
Advert 2 pulled 5 unique hits and 1 action hit.
Advert 3 pulled 4 unique hits and no action hits.
HeadlinesI have always advocated trying to keep headlines short, especially where email adverts are concerned. You only have the width of the email pane to enter your message, so you must tell your story within a few words.
I dont consider any of the Headlines that I have used to be excessively long. However, the first advert is very short, and perhaps that accounts in part for the huge number of additional clicks for the first advert
In part, I believe that this is true.
However, I am now thinking that perhaps email prospects have become wary of seeing their name in emails from people that they dont really know. Think about how you react when you see such an email
Do you open it immediately, or do you become suspicious
Trust your gut feeling.
I have used the personalised approach in the body of the email, and maybe the psychology here is that once someone has opened an email, they have let you in and are more amenable to your being personal.
Headline conclusion
I am more convinced than ever that email headlines should be short - as short as possible. I also recommend that if you personalise the Headline, you stop, and test your ads without it.
Bulleted Benefits
You can see that advert 1 has produced a massive amount of additional click thrus over the other two ads. Bearing in mind that each ad went out, probably every six days, the first two ads are not far removed from the norm with the program that I used. This makes the results achieved by Advert 1 even more staggering.
The change in headline may go some way to explain this, but the huge number of clicks tells me that something much more significant has occurred.
Thankfully, the body of the three ads are very similar in all aspects, except one; the bulleted benefits. In the first ad, I have given one word answers. In the other two, I have elaborated.
Bulleted benefits conclusion
One cannot escape the fact that keeping the benefits so short has had an impact. And not only in click thrus either. If you look at the graphic under Actions column, you will see that I have tracked the prospect through to the signup page. You might expect that the 20% conversion rate be the same, but it isnt, it has increased to around 28%. So the shorter bullet points have also pre-sold more effectively, so the prospects likelihood of signing up has increased as well.
As a final note, please remember that all of this is courtesy of tracking my ads. If you dont do it, then you will struggle to make an impact in the marketing world.
Whether you are new to email advertising or not, you cannot ignore this statistically proven information.