If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.
One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email was opened, how long it was read, as well as any attachments.
You can only use it for a maximum of 50 email addresses, a spam precaution.
The other solution to automatic personalization is to use an autoresponder. A good one is: isoresponder.com, you can review at: http://www.ad-alyzer.com/727/737813459265
But dont overdo itas with anything, you can overdo a good thing and it will bite you in the butt :o)
If you have opt in subscribers, many times they either dont give you their first name in the signup form or email link, or a fictitious one. So instead of your email message looking like:
Hi Bob,
It might look like, Hi Reader or Hi Prospect
Another point is to not put the first name in subject line. It looks too phony and hypy. Especially if you say, Hi Bob in the subject line, they will think its from family or friends and will be angry when they find out its not.
Use personalization, but be careful.
Dan Farrell is the publisher of Effective Email Marketing...Dos & Donts. You can get a free copy with a free Mail It Safe Trial.
For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read.
Go to:
Email Marketing 2005Dos & Donts
1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.
2. Always provide an unsubscribe link
3. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure you are never accused of spam or at least you will be found innocent.
4. Keep the email short, with each paragraph 5-10 lines at most. People are in a hurry and they scan most email so make sure your email has the most important point in the first sentence of each paragraph.
5. Create a compelling or interesting subject line. You want your email opened at the least. Good headlines arent hype of over-stated, simply what the benefit the reader will get for opening and reading your email.
6. Format every email to 60-65 lines. This ensures your email wont look like:
when you send an email
make sure its properly formatted with 60-65 characters
per line
with a hard return so it
looks even and professional.
I use a great program called Ezine Fire that has a file and format that will scan your email for possible words that will trigger filters and insert a space, apostrophe...etc in text or html.
You can sign up for free at:
http://www.ezinefire.com/Home/redirect.phpmaster=1364
7. I like to use P.S. in many of my email ads. People tend to scan and read the P.S. if nothing else :o)
8. Try to add your personality to the email text. People want to associate with those that seem real and sincere. Dont come across as another salesman trying to sell them something.
Create good quality content and use a resource box that has your name, email address and a blurb about a product your pitching.
Dan Farrell is the publisher of Effective Email Marketing...Dos & Donts. You can get a free copy with a free Mail It Safe Trial.
For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read.Go to: