For people to be able to reach your site when they are searching for content or keywords depends totally on the ranking of your site in the search engines. Higher the ranking your site can have in the search engines, higher is the rate of success of your website.
High rankings on the search engines is very important because recent surveys have shown that 80% and above of new visitors to any site, reach there because of search engine query. Hence we can deduce that for visitors to reach your site, you need to have high search engine ranking. Given below are a few steps to improve your ranking on search engines and optimizing the placement of your site:
1. Design for Specific Search Engines -While designing your website, aim to get a high ranking in the top three search engines- Yahoo, Google and MSN. So knowing the criteria on which these search engines rank site is very important. Given below are the current tips to get good placements for your sites on the three big search engines:
2. You should know your target audience. You should know the kind of keywords that your target audience will use for searching content that is available on your website. This can be found out by doing some basic research on the internet. The keywords may not be your site name, but some way related to the site and the content offered therein. Audience will have some questions, whose solution they will be looking for. As a site owner you will need to know the questions whose answers your target audience will be looking for.
3. Meta tags should be used. Meta tags are commands you can place in the html code on your web page. It is on the basis of the Meta tags in your HTML code, that the search engines categorize your website into different categories. Two important Meta tags are:
i. Keywords Meta tags
ii. Description Meta tags
The keyword meta tag includes the keywords from the page and the description meta tag should give a description of what is there on the page. The words used here have to be direct, to the point and without fluff. If the search engine does not find the keywords in the Meta keyword line, then some search engines may not list the site.
To get a better exposure and placement on the search engine, make sure you have a different Meta description tag on every page and remember that the keywords given in the keyword tags have been used in the page content
4. The Title tag should be made optimum: HTML title tag on your website has a lot of importance and is given high weightage by the search engines. Title meta tag is the first element to be scanned by the search engines, therefore the presence of a title is a must. The title should be catchy, should have the keywords that your target audience will be searching for.
To get a better placement the title tag should match the headline text and different pages of the site should have a different title tags, because pages that have the same title tag will be ignored by the search engine.
5. Page Headlines should have Keywords. Page headlines are important for the search engines as well as for the visitors. Page headlines should contain short and crisp keywords and phrases and avoid generic words and fluff. To get a better ranking use strong page headlines and repeat the same headline in the title tag as well.
6. Text should be keyword rich and interesting. To rank websites and pages the search engines actually count all the words on a webpage, and then rank these words by frequency of use on a particular page. More a word or phrase has been used on a page, higher it will rank on the search engine, so if you are aware of the keywords that your audience will be using to search for content on your page, then use those keywords more frequently on the web pages. For a better search engine ranking pack your content with keywords, avoid fluff and meaningless words and phrases that may get you penalty from search engine administration.
7. Images should have ALT Tags. Even images on your site should have a tag, as the Search engines are also indexing sites by the images found on the site. The ALT tags on the images are catalogued by the search engines. So while putting the ALT tag also describe the image by using a keyword or phrase.
8. Links should have Title tag. The links on your site should also have a title tag, because the search engines also look at the links description with a short keyword or a phrase. Most sites still have not got down to using a link title tag, so it would be a good idea to quickly get the links on your website title tagged to gain the advantage over others.
9. Provide a Link Trail. The front page or the home page of your site should provide a maximum of two level trail to the other pages of the website, because the search engines follow the links on the front page that lead into your site. If a link trail is not there on your site, the search engine may not go beyond the first page of your site. It is also important to note that the same meta tag on all your pages may cause the search engine to ignore all the pages beyond the first one. For better search engine ranking the link trail should be so arranged that you are never more than two clicks away from any page.
10. Avoid the Penalty Box. Search engines penalize sites that do not follow the rules laid down by them by not indexing or ranking the sites. They want website owners to keep in mind the following points:
a. Avoid Keyword spoofing - entails using keywords that are not related to content of the site
b. Avoid Keyword spamming - pasting copies of the keywords hundreds of times on the page just to get high ranking by repeated use of keyword.
c. Avoid using Numerous doorway pages - This entails using hundreds of index pages that just point to the site to increase the traffic to the site
d. Avoid Link Spamming - submitting links to the millions of link submission services
e. Avoid Page Redirects -Entails making pages that will redirect the visitor to your website. It can cause loss of ranking
f. Avoid Frames on Main Page - Sites that make use of frames while construction is viewed by search engines adversely. It is not a major penalty, but causes loss of ranking
g. Avoid Flash Movie on Main Page - It is not a heavy penalty, but causes loss of rankingFor better page ranking, focus on titles, headlines, text, links, and images on the page, because search engines are intelligent software and can determine what the website content is all about. Avoid using practices that can lead your website to penalty box.
11. Check for errors. The website should be checked for spellings and html checker before submitting it to search engines for indexing, because too many errors can levy a penalty. For better search engine ranking make sure that you have run the spell checker and html checker on your pages, because if once penalized, the search engine will take time may be even six months to revisit your site. Also once your site has been ranked, then you need to maintain the content so that the search engines continue to give you high ranking.
12. Submit the site manually. Submit your site manually to the top search engines, because at times the automatic programs do not work and many search engines can penalize you for using automatic submission programs.
Making your sites compatible to the various search engines will pay off because search engine rankings is what is going to direct the traffic to your site.
This article was written by Craig Dawber of Need advice and guidance with your online business check out the resources found in this website.
A new business Model could be developed through the internet keyword tracking. Track the top search keywords to find out what people want, and then develop the product to satisfy those needs.
A new business strategy can be where you can track the keyword/phrase searches that people make on search engines. This would give you an idea about what information people are really looking for. If that product is not readily available, or has a huge potential, then you could go ahead and develop it and then market it. This can be best explained by this personal experience that I had recently. Once I was working on an assignment related to most searched words on the internet, and I kept seeing this word Morpheus in all the top ten searched word/phrase list.
This got me thinking. I didnt know why people would be searching for Morpheus - the only Morpheus I knew about was a character in the movie The Matrix - and I couldnt believe that was the Morpheus everyone was searching for.
So I did a little research to find out the whys and what of this Morpheus The Real Morpheus not easily understandable.
On searching the Google search engine I found out what actually Morpheus is. It is a File sharing tool similar in concept to Napster now redundant. If Morpheus is installed on your computer then you can tap into the network of file swapping via the internet- file swapping mainly of MP3 videos and other files as well.
Even though so many people are looking for morpheus and information about it, still it is not very easily available, neither is it easy to understand or install or even use. What ever description of Morpheus was available on the internet was very technical about what it does and not much on how to use it or install it
Some technical description of the Morpheus given was: the Morpheus application (client) allows users to search and find almost any type of digital file (audio, video, photos, reference data, reports, documents, etc.) through a secure peer-to-peer network unlike any other. Content, service and application developers can use the Morpheus application to distribute their works, products or goods using any third-party digital rights management (DRM) application. The users can then quickly and efficiently distribute those works through the MusicCity network, thus giving them direct access to millions of consumers around the globe. Even though this information does not say much to a layman, still this product and information about it was on high demand, as Morpheus was showing in the list of top 10 most searched words on the search engines.The Opportunity to develop a new Product.
Since the demand for Morpheus product, and its literature on how to install and use it was on an increase, it made a lot of business sense to just go ahead and make a manual (product) on the use and installation of Morpheus.
Sure enough, on searching the internet I found that some one had already written an e-book on Morpheus- how to use it and install it. The book titled How to Install and Use the Morpheus Client was available on Amazon, priced at $7.95, as an instant downloadable PDF through Amazons honour Payment system- which meant that registered Amazon buyers could buy the book. The seller had timed everything right for himself- the only mistake he made was listing the book in the Amazon Honour Payment system. If he had listed the book on normal amazon site or list the book in a store created on the amazon. Then even ordinary searches on Amazon would lead the person to this book in the store.
Heres an Interesting New Business Model
This way of offering new products to the people, after analyzing and tracking the most searched words on the search engines is absolutely a brand new strategy.
The business model would work on the following key points:
1. On the various Search engines track the most searched words and phrases- take the top 10. This will give you an idea about what information are people looking for around that time.
2. When you are able to find one thing or product or information that people are looking for, you can start by learning what is it about that product that people want to know.
3. With all the knowledge and information that you gathered about the product, you can create an ebook on that information /product. Make the ebook easy to understand with screen shots and other exhibits, so that even a non- technical person would be able to understand the book. Save the final book in PDF format.
4. After the book is ready, you could list it on a private Amazon store, for sale. Or even on any other credible e-store or even Ebay. This will ensure that people will find the book when they are searching for the product information.
5. You can make use of immediate download to deliver the ebook after the customer has purchased the book. An estore would put the buying and selling on auto mode, and you will not have to maintain hard copy inventories and shipments etc.
6. The first time you set up an e-store, it may be time consuming- but once set you could even add more products to the store.
I am quite impressed with this business model of searching for new products that could be developed after tracking the search engines top phrases or words that people look for.
This article was written by Craig Dawber of Need advice and guidance with your online business check out the resources found in this website.