Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.
Showing these differences takes creativity and unique ideas. Ideas that arent too far out for the regular person to understand yet also say, Hey, wake up, this is different.
Here are six Internet marketing ideas that might just help you demonstrate your difference.
1. To increase people reading your whole copy, place a hidden link in your ad copy and then ask people to find it. Give them a prize for finding it or a freebie, like an ebook by clicking on that link.
2. Start a members-only web site. Tell visitors what they will get for access. Offer them a free membership for something in exchange. Example: (1) having a advertising paragraph about your product on their web site, (2) posting your banner on their home page, or (3) an ad in their ezine for a certain period (balance the dollars). This is a powerful way to get more advertising on a limited budget.
3. Increase your popularity on other peoples discussion boards or blogs Exchange their mentioning your product or service on certain discussion boards in exchange for a product or services of yours. This requires tracking, however, they are testimonials and extremely valuable. This is also called viral marketing.
4. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main product or service. All those links can add up to a large amount of traffic for your web site.
5. You can exchange articles; yours can be posted on their site and theirs on yours.
6. Create a web book website to stand out. Market it was a free web book. Design the website with a title page, table of contents, chapters, etc. Then place your ad or banner for your product or service on the top and bottom of every page.
Now its time to ask some questions. What ideas from this list fit your customer needs
You will also want to ask, Are any of these ideas currently used on your competitors website If not, what are you waiting for. Being first is the name of success in sales. Go ahead, set the precedent.
If they are being used on your competitors website. How are they using the idea And more importantly, how can you use it differently
If you have a multiple items you want to implement, create a list. Add next to the list what you need to learn in order to complete this. What is the budget If you want to delegate this to, who would that be Do you have such a person or company now, or do you need a referral
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: blog:
The number one concern for Internet sales is your marketing list -- in other words, your audience.
But...but...but...youre saying, products for sales is a must too, however, if your list is nonexistent, small or loosely targeted, having a product isnt going to help much. There just will not be any success.
Yes, I know this is confusing. You need a product to attract. By the way, I am using product interchangeably to mean services too.
This almost feels like the chicken and the egg story - which came first. So, what do you do first
You cant create or increase a mailing list without a whats in it for them to be attracted to you for.
Now Im not talking about buying lists but about opt-in focused lists.
Step 1: Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy.
Step 2: Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about as a small segment of that want.
Step 3: Now that you have 100% of that pie. Cut off a small piece of pie -- about 10%. Make that 10% into a 100% everything of information for that piece. Create a 100% product of this 10% that you broke off.
Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didnt get it) and designate that as freebie information. Then designate 50% for a product to sell and the other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with the total 75% and charge them a higher price.
This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret, and guess what, Ive just broken their secret. I am an InfoGuru and I dont mind sharing this model. It is the missing aerial view that no one seems to want to write about -- unless, of course, its in a product that sells for big dollars.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: blog: