A few things Ive learned about doing business on the Internet!
Ive learned that there are more programs, and e-books available than I have money to purchase.
Ive learned that many, many of the programs and e-books are simply a rehash of another program, or e-book.
Ive learned that there are many different sites where by joining a program as a free member. Most, but not all of the e-books that Ive spent my money to purchase; can be downloaded for free.
Ive learned that some, not all of the e-books that can be purchased are a total waste of time.
Ive learned that it is possible to download so many e-books; that either they dont get read, or youll spend so much time reading them that you dont get anything else done.
Ive also learned that some of the ideas expressed in some of them are so important, that if you dont take the time to read them; youll be spending not only dollars, but time needlessly.
Ive learned: that you can spend so much time promoting so many different products; that none of the promotions get enough time to be successful. That shotgun marketing is a losing proposition.
Ive learned there are more Internet Gurus than I have time to study, and they got that way because they focused their energy.
Ive learned that no matter how attractive the next program, e-book appears; that you must narrow your vision to the one best program you have in your arsenal, and give it 100% of your energy if you expect to succeed.
Ive learned that without an opt-in list, youre dead.
And last, and most important: Ive learned; you must discover your niche, and work it until its a success
About The Author
Russ Wilson is an Internet Marketer, and a distributor partner with ISPVIP, the Internet Service Provider that pays you back.
Many people are downright frustrated.
And when you look at their internet marketing strategy, its no surprise.
Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off the ground.
Have you heard about the ultimate short-cut to success
Ultimate short-cut Thats right.
Many are led to believe that this is the holy grail of marketing online.
But, if this is your idea of a perfect internet marketing strategy, think again.
Heres how it works...
Its easy. Create a crappy product and contact every sap who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff.
Works like a charm, doesnt it
If youve ever been on the other end of the inbox, you know how annoying this can be.
Some person who sends you 12 emails out of the blue, asking (begging) you to endorse his/her product.
For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers.
First off, the email was clearly a cut-and-paste job. It might have started with Dear Jason, but the rest was a boiler plate email.
A big no-no when trying to get someones attention and win them over.
And what about the product
For all I know, the product might have been white hot. But, MLM is the furthest thing from my subscribers minds. Not all of them, but Ill bet at least 90% of them.
The problem here
One word: targeting
My subscribers and customers are not the ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a how to pick a winning stock mailing as well.
Unfortunately, you will also see this spray-and-pray internet marketing strategy in other areas.
Let me give you an example.
Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in
Or, have you ever been asked to review a product that was about snake breeding or something way off in left field
Have you ever received an email asking you to buy a drug that you have absolutely no use for
The same rule applies: targeting
My advise To really nail down your internet marketing strategy and hit the pavement running, heres a shortlist of things to consider.
>>> Hand Pick Your Partners Wisely
Notice I said hand pick. Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE you contact them.
>>> Get Personal
When you finally decide to contact a potential partner, personalize your contact with them. Add a comment about how you like their website or ezine. Maybe you are a customer who enjoyed their product.
Be sincere and it will shine through.
>>> Think W.T.G.T.D.W.M.
People are busy, overloaded, overworked. When you send out an email looking for people to publish your article, review your new ebook, or promote your product, you need to think W.T.G.T.D.W.M.
W.T.G.T.D.W.M. = Whats This Got To Do With Me
Once again, if you are targeting the right partners and choosing them wisely, this question should be self-answered by the person who are contacting.
For example,
Hi Andy. I am contacting you today because you are among the top snake breeders in America.
If your article, product, joint venture is related to snake breeding, you are half way to the finish line already.
>>> The 80/20 Rule Is A Lie
Ever heard of this rule 20% of people produce 80% of the results Online, this is more like the 97/3 rule. If you are looking for joint venture partners online, 97% of people will do nothing to help you. Sure, they might seem interested at first. But, when it comes time to play ball, they will suddenly drop off the earth.
Your goal Stop wasting time marketing to everyone. Find the 3% who will work with you to accomplish your goals and make things happen.
Tip: If you are focusing on a highly targeted market, this will happen much easier.
>>> Know When To Back Off
So, youve sent two emails with no reply. Is it time to call it quits Not always. Some people are genuinely on information overload and wont get back to you for several days (if not a week). Why not pick up the phone, make one last attempt and contact them by phone If they fail to return your email or voicemail, perhaps its time to move on (see 97/3 rule above).
Remember, the name of the game is targeting. When putting together your internet marketing strategy, pick your partners wisely -- aim to find that golden 3% as quickly as possible.
Take your time and get this part right from day one. It makes all the difference in the world when you are sending people something that is of real interest to them.
If it appeals to them, they will pay attention, and the boost in response you receive will speak for itself.
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