A Guide to INTERNET MARKETING TERMS
In the beginning
I recently started my own money-making, home business which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc.
My signup included (among other items) a guide which covers 30 days. I also had to sign-up to 5 online marketing sites (you receive the enrolment fee back in no time) and join a web-hosting company.
Massive amounts of information are fed to you but in an absorbable manner. It was very exiting. I would liken this information to reading a suspense novelcant wait to see what happens next!
Anyway this article is not meant to be about thatits meant to cover some of the terminology and their definitions, some of which I had never heard before.
AdSense
AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their websites content pages and earn money. Because the ads are related to what your visitors are looking for on your site or matched to the characteristics and interests of the visitors your content attracts youll finally have a way to both monetise and enhance your content pages.
Its also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.
Adwords
With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.
Affiliate
A person, organization, or establishment associated with another as a subordinate, subsidiary, or member: network affiliates.
Auto-Responder
This is a clever marketing tool. It automates your emails and follows-up on potential clients after they have signed up to your newsletter etc.
Blog
An online diary or personal chronological log of thoughts published on a Web page; also called Weblog, Web log. Typically updated daily, blogs often reflect the personality of the author. It is a shortened form of Weblog.
Ezine
A magazine that is published electronically, especially on the Internet.
Keyword
A word used as a reference point for finding other words or information. See Adwords.
Off-line Marketing
As an example, advertising in newspapers, radio and television. Using the phone as a off-line marketing tool has also become very popular.
On-line Marketing
Advertising using the internet, examples may includeemail, banners, popups etc.
Opt-In/Opt-out Subscribers
This is when you choose you receive newsletters etc. via email. Example:
By doing this you opt-in to an email mailing list. These lists are sold over the internet by various marketing companies. Most emails sent via the opt-in method also have an opt-out choice. Use this when you no longer wish to receive email from the marketer. When you have no choice it is referred to as SPAM.
Ping
A protocol that sends a message to another computer and waits for acknowledgment, often used to check if another computer on a network is reachable.You need to use ping your blog to get it online. (easy as pie)
Sig File
A block of text at the end of a message identifying the sender and providing additional information for instance, web/e-mail address.
Solo Ad
This is advertising via email attached to an ezine. This is only one ad (as apposed to many small ads from various companies), thus giving you maximum exposure.
Viral Marketing
This works similar to a virus but instead of being destructive it encourages people to pass along a marketing message.
Copyright Michelle Kiely -
About The Author:
Not long ago, I didnt know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG!Heres how:
NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the About The Author resource box. Thanks! :-)
If you have been in a web business for quite sometimes thenyou probably know about the never ending tasks of makingnew improvements on your website, this is actually a veryexciting things to do for me to know which improvementsmaking me more sales or loss. From that experiences welearned to become wiser and be able to work smarter and notharder, its all about innovative thinking my friend :)
Now lets start:
1. You can put a P.S. at the end of your ad copy.
When people dont have much time to read all of your adcopy, sometimes they just jump to read the P.S. Because alot of businessman put the urgency or summarize all thebenefits on their P.S.
2. Create a free e-book and give it away to your visitors.
Better yet, if you can create a re-brand-able e-book, Imsure that a lot of people will put your e-book on theirwebsite to give away also for their visitors. This is oneof the best proven ways to generate traffic virus.
3. Create multiple streams of profit with your website.
Dont just rely on one product/service to sell, but you canalso sell your competitors products, join affiliateprograms or even sell advertising space. This way you cantarget a lot of visitors from range of various interests.
4. Create new products or services when its necessary.
In point 3, Ive mentioned about multi streams of profitfrom several products or services on your website. Butremember to add new products or services when you have astrong need for them, too many choices can overwhelm yourvisitors and they wont buy, dont fill your website with aproduct or service which is not related to your websitetheme.
5. Sell a backend product on your website.
You can do this by taking them to a Thank You web pagethat includes other products you sell. Sell otherproducts/services that will add more values orfunctionalities to your main product.
6. Add a human touch on your web site
People will be reminded that youre a human and not just aweb site, you can also add your photos, a profile, familylife, even an audio/video files. This will make people morecomfortable to do business with you as a person and not awebsite.
7. Add a Contact Page on your web site.
On your contact page you can list your phone number, emailaddress even postal address, you must give your visitors asmany options as possible to contact you. Remember that aweb business is all about CREDIBILTY! This will help you togain more credibility!
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Authors Bio
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Samuel Indrajaya is the leading expert on building
a profitable online home based business from scratch.
He is also the author of the best selling e-book
A Step by Step Home Based Business Roadmap to Massive
PROFITS!
You can visit his website here: