The practice of viral marketing can be very useful tointernet marketers. Viral marketing consists of givingaway FREE products or services along with your original adcopy such as links, contact information, and mailing list. In return, those who receive your FREE products can pass italong to their own customers and prospects. Viralmarketing is a great way to advertise for free and withouta lot of effort on your part.
Internet marketers should be aware of the value of viralmarketing. The ability to advertise your products to alarge audience is of great value to you. You can increaseyour sales and traffic to your web site through the sharingof FREE information. Some of the more effective methods ofviral marketing are:
Ebooks. You can share your FREE ebook with all who visityour web site. You should include an advertisement foryour most profitable product and links to your web site. Make sure to inform those who receive your FREE ebook thatthey are FREE to share it with their own customers andcontacts.
Software. You can offer a FREE trial version of yoursoftware to your web site visitors. As with the ebook,include links to your site and your contact information. State plainly on your web site that all those who receiveit can share the software freely.
FREE web hosting. You can provide FREE hosting on yourserver to small businesses or beginning internet marketers.
In return, place a banner ad at the top of each siteadvertising your products and web site. This is a veryeffective means of advertising your site with littleexpense. The potential increase in the number of visitorsto your web site is worth your efforts.
Templates. You can design your own web site templates,including your own contact information in the design, andoffer them as FREE downloads. Make sure to expressly grantpermission for them to be shared with others.
Content. You can provide original content about yourparticular area of expertise. Include your contactinformation and web site in the text and allow others topublish it as long as they keep your information intact. As this information is shared and published by others youwill attract more traffic to your web site.
Discussion boards. Setting up a discussion board or forumwith your banner ad attached is an excellent means ofadvertising. Invite your web site visitors to join yourdiscussion board and make it available to the public.
Internet marketers should make themselves aware of allmeans of FREE advertising. The more you spread the wordabout your products and services, the more traffic you willdraw to your web site. Internet marketing is extremelycompetitive and you should use all the avenues that areavailable to you in advertising your web site and products.
Experiment with the various ways of viral marketing untilyou find the ones that work best for you. Increasedvisibility means more traffic to your web site and moretraffic will translate in to higher sales.
Successful internet marketers not only provide valuableproducts and services, they use any means possible toadvertise to as many people as possible. The success ofyour business rests on your ability to promote your website.
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There are literally thousands of things you can do to promote and advertise your website, here are just a few I have found to work for me.
1- Tell your audience what kind of support theyll get after they buy. It could be free consulting, tech support, free servicing, etc. This may also answer some of their buying questions ahead of time. People dont want to buy products without knowing you will be there to help if they have problems.
2- Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce ad copy thats more profitable. Have a web form or e-mail link in place so they can answer you. You may find out they dont like your guarantee or graphics. It could be anything.
3- Think of ways to get your site or business in the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc. Simply write a press release about what youve accomplished, then send it to media outlets that cater to your target audience.
4- Hold a contest on your web site. Give other web sites the option of offering it to their visitors. Thisll multiply your advertising all over the Internet. It would become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.
5- Tell your potential customers that your ordering system is highly secure. Also reassure them that you take every effort to protect them. People want to feel they are safe online. They want to know that you care about their well-being. Tell them all about what you currently do for them to make them feel more secure.
6- Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet. Just think of all the people you meet on a regular basis: grocery clerks, post office workers, bag boys, family members, friends, salesmen/women, etc.
7- Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe theyll book you for a show. Of course you would want to contact targeted stations and shows which would want to know more about you and your area of expertise.
8- Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products. You could also create your own online business club. You could provide private chat rooms, message boards, articles, etc.
9- Think of a domain name for your web site thats easy to remember. It should be related to what your business does, sells or provides. If there arent any business names available, use your actual birth name. You could at least brand yourself. Your own name will give you credibility.
10- Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click-through you get to your web site. Just make sure your profits will pay for your advertising cost. If they wont, maybe you could share a web site with another related business and split the costs.
11- Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product. You can ask them at your web site, in your e-zine, on your message board, in your chat room, in your guest book, in your product packages, etc.
12- Team up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers. You could all include your ads and announcements in the e-zine. You could also take turns for the top advertising space.
13- Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually dont look or sound like normal ads.
14- Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business. Youll save money on employee costs, space costs, training costs, etc. Keep the work you enjoy doing to keep you motivated and ship out the work you dont like.
15- Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product youre selling. For example, you could say, How To Wash Your Car In Two Minutes or Less!
16- Use pictures or graphics on your web site that support the product youre selling. They could give your visitors a clearer vision of your product, the benefits of the product, peoples emotion when they own the product, etc. You could also use before and after pictures.
17- Create a friendly, long-term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis. You could follow-up with gifts, greeting cards, free things, coupons, special offers, reminders, your e-zine, helpful advice, etc.
18- Create strategic alliances with other web sites. You could exchange banner ads, sell each others products as back-end products, cross-promote, etc. You could also create a web site together and promote it on your separate web sites. You would both just split the costs and profits.
19- Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after- sale services or an affiliate program. Other factors that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.
20- Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount. For example, you could say, Buy over $39 worth of products and get a 20% discount on your order! Another example, Get a 15% discount if you order 3 or more products!
21- Allow your visitors to reprint the content on your web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.
22- Provide a free contest or sweepstake at your web site. Its a fact, people like to win things. If you can fulfill that need, people will visit. You can also attract them to revisit by holding one every week or month. You could also start an opt-in list for people who enter your contest or sweepstake so you can follow-up with them regularly.
23- Save time and money by using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad. You should manually submit your ad to the most popular web sites so you have a better chance of being listed or placed in a good position.
24- Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional. Use crisp graphics, attractive color combinations, a readable text size, even spacing, even margins, bold headlines, indent benefits, etc.
25- Stop procrastinating and start finishing all your business tasks. Do one at a time. Dont get caught up thinking that you can never get them all done. Make a list. Do the easiest or most crucial one first and move down the list. Cross off each task as you complete it.
26- Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product. Invite them to online and offline events like free chat room classes, parties, dinner gatherings, business events, etc.
27- Hire a business coach to help improve you and your business. That could help increase your sales, motivate you, balance your workload, etc. It would be like renting an extra brain. You would have double the thinking power.
28- Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. The world keeps changing and if you pause too long, you might miss out. You only live once.
29- Make sure you dont become a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working. The best time to get profitable ideas is when youre not thinking about them. They just pop into your brain.
30- Create and follow short/long-term goals for your business. The short-term goals can create early success and the long-term goals can create future success. Design each goal so they all add up to your ultimate goal. Dont make your goals too unrealistic otherwise depression and frustration could move you farther away from them.
Good Luck and get busy promoting!
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