What are pay per click engines
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.
How pay per click search engines work
For example if a webmaster bids $0.07 on the term tennis shoes. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.
So what are SIX Golden tips to work with Pay per click search engines
RULE No. 1: Keywords:
Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.
For example if you are offering search engine optimization service to webmasters, search engine will be a general keyword for you. search engine optimization , good search engine ranking etc,. will be your good target keywords.
Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.
RULE No. 2: Write a compelling ad:
Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.
By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors wont allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.
See the example below-
Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!
Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!
Certainly anybody can say that the second one pulls traffic than the first ad.
Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.
RULE No. 3: Dont enter in to Bidding war:
Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.
With reasonable bidding amount you can get good amount of traffic from PPCs.
RULE No. 4: Monitor your bidding amount:
Most of the people bid once and dont remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.
For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Dont you see who will be benefited by this You can get the first and second position for $0.37 and $0.36 respectively.
So always keep an eye on your bidding amount.
RULE No. 5: Landing page:
After clicking on your link and coming to your website, dont let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitors time.
RULE No.6: Track your results:
Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at:
About The Author
Radhika Venkata
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As you probably already know, AdSense is revolutionizing the way many infopreneurs are creating revenue from their web site traffic. The reason for this is its simplicity. Through AdSense, revenue is generated when someone simply clicks thru the AdSense ads displayed on the webmasters web site.
In this article I want to give you a few simple ways to dramatically increase your AdSense income.
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but lets be honest increasing your web site traffic is much easier said than done. So, lets focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
The more white space around your ads the better
The closer to the top of the page the better
The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please dont overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way
Tracking:
Just like any other type of marketing, you wont know whats working the best for you on your web site unless you track the different things that youre experimenting with. Set up a few Google AdSense channels for the different ads that youll be placing on your website. Then just see which channels are working the best and stick to those.
Thats it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips Ive shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
If you dont know where to start and you want to check out how Ive incorporated the above ideas into of my website you can check it out below:
http://www.perfect-home-based-business-opportunities.com
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