Ready for more tips on how to make your AdWords campaign work more effectively for your business
Start with a Modest Budget
Just as you should start with a smaller geographical region, start with a modest campaign budget. Spend a few days or a few weeks fine tuning your ads before you really decide to pump up the budget. The more finished and tuned your ads are before you start spending serious amounts of money on advertising, the better.
Patience in building a strong ad group before you expand will benefit you and your bottom line.
Remember Your Audience
Write ad text that will appeal to your audience and bring in the traffic you want. If your products appeal to hobbiests, use terms that hobbiests would understand. If your products are directed mainly at younger customers, use youthful verbage and terms that will draw their attention.
You only have your ad text to convince the right customers to visit your website. Make those words count by making sure that you target the message toward them.
Attract the Right Customer
There is a fine line between writing ads that appeal to customers enough to get a high click-through rate and writing ads that merely draw anyone. You want to have a high click through rate on your ads, since it will get you higher placement and save you money. You dont want to attract customers who wont ever becom customers though.
Use strong action words in your ads. Include powerful selling points and benefits. Try to stay away from phrases that will draw everyone though such as free and bargain. Write an ad that will bring you viewers who have a good chance of becoming customers too.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores ( ). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.
Make Your Ads Different
Your completed AdWords ads are going to run right along side everyone elses. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once youve done that, you need to figure out how to make yours stand out.
Dont use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.
Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.
Run Several Different Ads at Once For Each Ad Group
AdWords allows you to run as many ads as you would like for each Ad Group (keyword group). Take advantage of this feature. Dont limit yourself to only one ad. Run two or three different ads for each Ad Group.
Experiment with different wording in titles, different text in the ads themselves and different Destination URLs to see which ads get the highest clickthrough percentages and which have the highest conversion rate.
Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the different ads are very similar.
Even a change to one word can increase your conversion percentages dramatically at times.
Consider Using Different Destination URLs for Your Ads
Your websites main page may not be the page that best converts viewers into customers. If youre trying to sell one specific product with an ad, dont send people clicking on your ad to your websites main page. Send them directly to the webpage for that product.
You might also consider designing specific splash pages for each Ad Group you run. Each of those splash pages can then use the terms youre including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, theyll be more likely to buy your product.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores ( ). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.