An analysis of webs most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:
Keyword Price# of Keywords
$20.00-$49.9920
$10.00 - $19.99123
$5.00 - $9.99660
$3.00 - $4.99923
$1.00 - $2.993,918
$0.50 - $0.992,259
$0.25 - $0.492,115
$0.15 - $0.241,584
$0.10 - $0.142,962
$0.05 - $0.09592
Note that there are 4,379 keywords in the Top 20,000 keywords which have either a zero price or do not have three active advertisers.
Keyword pricing is critical for internet advertisers and also webmasters as expensive keywords allow them to maximize their profits using Googles Adsense program.
According to Dave Lavinsky, President of TopPayingKeywords.com, With the overall decrease in keyword prices this quarter, it is important to know which keywords remain profitable. What may not seem evident is that in fact many keywords enjoyed a large appreciation in value and now we have over 800 keywords in our database that are worth $5.00 or more.
There were many large increases in the value of certain keywords. The keyword shiva for example, went up 935% from a price of just $0.17 to $1.76. Medifast also made a giant leap in value increasing from $1.50 to $6.98. This surge in value is most likely due to increased consumer awareness of the Medifast brand and increasing competition among retailers.
With information changing so quickly it is important to keep abreast of the current value of keywords. The value of these keywords can change dramatically over a very short period of time making a once profitable website quickly unprofitable. For instance, the keyword Vioxx declined by 50% from $16 to $8 from January to April 2005 as the value of Vioxx litigation clients decreased. Keeping informed and up to date is of great importance to webmasters looking to turn a profit.
About the Author:
Tommy Maric is the manager of - is designed to help webmasters maximize their profits using Googles Adsense program. Through extensive research, TopPayingKeywords.com continues to develop up to date databases of the most popular keywords and their accompanying prices. For more information, please visit
If you have been online for quiet some time you might havenoticed those tiny ads on many websites with the littleads by google notice beneath them.
These ads are called Adsense, they are paidadvertisements and can be a very lucrative income sourcefor the person posting them on his/her website.
Whenever someone visits your website Google displays theseads wich are very targetted to your websites content. Thisis what its all about, since people come to your websitewith a specific interest Google will display ads reflectingthat topic.
That means that any ad that is displayed fits the interestof the person viewing it. Since Google pays you for eachclicktrough this can be very lucrative if done right. Hereare just a couple of examples on how you can get the mostfrom Adsense.
Focussing on one specific topic helps increase yourclicktroughs because the ads Google displays will beextremely targetted to the topic the person is allreadyviewing.
For example you could make a website purely on growingflowers. People who visit your website are alreadyinterested in gardening and Google will likewise displayads on that topic.
A great tool to check wich keywords might be shown byGoogle on your website ishttp://www.about-adsense.com/adsense-web-tool.html
The more targeted Googles ads are the more clicktroughsyou will get and the more you will earn.
Search for the keywords that have the highest bids andoptimize your website to them.
When you setup an account at http://www.adwords.com you canuse Googles keyword tool to view wich keywords pull themost visitors and how much the advertisers are paying foreach click. Some keywords are as much as $100 a click think of what you earn when you optimize your website to them.
Next you optimize your sites content to these keywords, youcan do this by either creating content yourself or by usingother peoples content like for example articles from thirdparties wich you can find at for examplehttp://www.ezinearticles.com.
Remember its all about targeted content, the more targetedyour content is the more target Googles ads will be andthe more clicks you will generate.
Have fun!
Copyright 2005
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