Every day thousands of domains expire and are put back into the pool of available domains that anyone can register. They can be very valuable if you are looking for a quality domain for your online business, or if you want to re-sell them for profit. But wait! There is another huge advantage to a domain that was previously owned -- Instant Traffic!
As I said above, expired domains have all been owned by someone in the past. Many of these previous owners built Websites for these domains, advertised them, registered them with search engines, and even exchanged links with other sites. All translating into traffic to that domain name.
Now, why would someone who took the time to do all that work let the domain expire It could be one of several reasons:
* the author simply lost interest * an online venture ran out of funding * poor management of the domain * they couldnt afford the fees
Whatever the reason, it happens. And you can reclaim some of the wasted traffic and use it to your advantage. You can either point it to your existing site or use it to jumpstart and add value to a new site.
How do you know if an expired domain has traffic
While there is no way to gauge the actual amount of traffic going to an expired domain, you can find out its link popularity in the major search engines. This will tell you the number of Web pages listed in a particular search engine that link to that domain. The more links, the higher link popularity and the more traffic that domain is getting (in some search engines, the higher ranking, too).
A free online tool to help you find the link popularity of an individual domain at five top search engines can be found at
Another way I recently discovered is to use this powerful software program called Popular Domains. Among other features, it allows you to import a list of expired domains and automatically check the link popularity of each one. To learn more about it, check out
As you can see, this can be an affordable way to gain instant traffic to your site. Be nice, though, and do not abuse this technique, make sure the site you are sending traffic to relates to the domain. For example dont register the expired domain ehairplugs.com just because it has a high link popularity and then forward the domain to your site about Internet marketing. Other than that you may use your new domain with built-in traffic however you wish!
About The Author
Wayne Ford, , is the founder and president of the leading supplier of daily expired and soon-to-expire domain lists. He also publishes a free weekly newsletter packed full of domain-related information and a list of quality available domains. You may subscribe by sending a blank email to
Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.
A sub-domain is a section of your main web site, set up and recognized as its own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.
Example ..
is our main domain name.
But we use many sub domain names for our research areas, script testing and growing development areas.
Such as ..
(for our traffic exchange)
(for our members free mail service)
(for our admin team members) and so on ...
To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under .
Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!
Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.
Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.
More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.
Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry its own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.
Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.
About The Author
Dawn Wentworth
Resources and Research into Traffic Generation