Oh no... are people leaving your site without buying
Get used to it! In fact, an average of 99% of your first time visitors to your sales pages will leave without buying or even contacting you.
But dont get upset. Get richer!
Use whats called an exit pop. Now, I know pop-ups can be incredibly annoying. But they WORK. Almost all the people I know doing over $1 million each year online use exit pops in strategic ways to seriously boost their bottom lines. Here are four ways to make money from people leaving your website, using exit pops:
1. Get them on your list.
Because most people will not buy from you at first visit, its extremely important to have a way to follow up with them. After all, theyre already interested in what you have. Thats why theyre at your site! So these people are worth their weight in gold to you.
But how to follow up Well, heres where your ezine comes in. Your ezine list is your key to ongoing income and guaranteed future earnings.
One of the best places to get people on your list is actually as theyre leaving. Its kind of like the Columbo strategy of your website. (What did he used to say on the way out the door Something like, By the way... or Oh, one more thing...)
These exit pops often work BETTER than a pop-up that appears as soon as someone lands on your site. Why You give the visitor a chance to get to know you first, before you ask them for their email. Let them take a look around, grow to trust you and your website.
One of my exit pops says, Congratulations... Youve Won a FREE Subscription! It has an eye-catching graphic representing my ezine and gives a raving description of it as well. Also the opt-in form is right in the box, which you always want. Dont make folks have to click around to sign up. If youd like to see what mine looks like, go to EzineQueen.com. Youll see it when you leave.
From what other marketers are sharing, the congrats exit pop is one of the all-time best performing exit pops for building your list.
2. Ask them WHY theyre leaving.
Why not find out the reason theyre leaving in the first place For example, one of my exit pops says, WAIT - Can I ask your advice Please tell me the biggest reason youre leaving without giving my Boost Business With Your Own Ezine system a try. Id really appreciate it, and your answer is completely anonymous. Thanks.
I looked for the most popular answers and then made some adjustments to my sales page. For example, several people said, I dont have a website yet. So I revised my sales copy to include the fact that you dont need a website to get started publishing an ezine.
Knowing this kind of information will help you make a LOT more sales down the line!
Theres a great tool that makes doing these exit surveys super easy, and you can see a demo at their site: www.askmyezine.com
3. Offer a down-sell or alternative.
Yep, thats right. Offer me something for less money. After all, Im leaving anyway, with my wallet! Example: My Boost Business With Your Own Ezine system is a physical product, but for several months I tested a down-sell of a digital version at a lower price with less bonuses. I also configured the exit pop to appear only if the person had been on my sales page for at least 30 seconds, so I knew they were serious about the product and not just on my page to take a peek.
The tactic did pretty well, making me about an extra thousand bucks a month that otherwise I would not have gotten! That wont make me rich, but it sure helps cover my take-out sushi habit. Ill be testing some other down-sells like this one too. (Remember, its all about trying new things and seeing how they work for YOU. Thats whats so fun about Internet marketing!)
4. Send them to someone elses site.
Really! But not just anyones site. Send them to a site with products or services that are related to yours, AND that will give you commission on any referred sales! Thats called an affiliate program, and there are millions of companies doing it on the web. If you dont know of any websites that are related to yours and have an affiliate program, search the two biggest directories: ClickBank and Commission Junction.
Just remember to check out any company before you start sending people there. You dont want to taint your reputation by sending folks to a site with shoddy products or lousy service.
Ive made several thousand dollars a month simply by referring my readers and web visitors to other websites. Its just one of my tactics. But some internet marketers make all their revenues with affiliate programs - they dont sell any of their own products! It really works.
Dont Get Blocked!
Its a fact that almost half of all Internet users now have some type of pop-up blocker. The good news is, whenever a new technology comes out, theres one close behind it that will make it obsolete.
There are several scripts for making pop-up boxes that cannot be blocked. Of course, they have to keep evolving to keep up. Right now, my friend John Reese, who makes millions of dollars each year online from dozens of different websites, recommends this one.
Just remember to please use these tools ethically! Dont drive people crazy with 10 different boxes appearing as they leave.
Choose one, use it strategically, and test, test, test. I guarantee if you try just ONE of these tactics above, youll see your income rise!
2005 Alexandria K. Brown
Online entrepreneur Alexandria K. Brown, The E-zine Queen, is creator of the award-winning Boost Business With Your Own E-zine system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit
Step one: Knowing your Customer
To find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else do you know about them Ask yourself some of the following questions:
1. What hobbies do your customers have
2. Do they have children
3. Do they prefer buying online or offline
4. What are their fears/concerns
5. What makes them happy
Step two: Finding Your Ideal Customer
The next step is a piece of cake! Once you discover what your ideal customers interests hobbies, and lifestyle is, finding them is the easy part. There are TONS of message boards, groups, newsletters, and websites dedicated to specific groups of people. You can do some research to find these places on Yahoo Groups, Ezine Directories, or just by searching.
Step three: Discover Your Own Interests
Take a minute to realise your own hobbies and interests. Do you like to read and sell coffee or candles Join a message board that talks about books and get to know others there. Make sure to put your business in your signature line! Use a creative ad such as Relax with a cup of (your companys name) coffee and a good book, or Relax with a (company name) scented candle and a good book. Try and get as creative as possible so your signature line really stands out and makes other want to click.
Also be sure to ask yourself why you joined this particular business to begin with (aside from the money!). Sometimes this will give you ideas of where your customers could be. For example, if you joined a bath and body company because of your concern for the use of store brand soaps on your children, you may consider seeking out a group or message board of other mothers that share your same concern. Again, be sure to use signature lines targeted to those who your products are targeted to!
Of course this is just the beginning. While you may choose to pay for simple advertising on some websites and newsletters (and this is fine!), if you are involved in the community be respectful to the current members. Dont just place ads and leave, but instead get to know those in the community. Follow the rules as you should within any community - dont post with the assumption everyone will automatically buy from you. Build relationships, be helpful, and the sales will follow!
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: