Dear Pay Per Click Marketer,
You should, by now, be aware that having a massive highly targeted keyword list with terms related to your site is a gem. The more keywords you have in your list, the more traffic you will generate to your site, and the more sales you will make. The formula is simple. Many people ask me how I generate hundreds of these high quality, targeted keywords every hour; so I decided to leak my #1 secret to the world. I hope that you will use this secret to your advantage and it will help you tremendously in your Pay Per Click Marketing.
Step 1
Go to Google Suggest: http://www.google.com/webhpcomplete=1&hl=en
Step 2
Type in the root keyword youre trying to SEO for or brainstorm around. If you havent used this tool before, then listen closely.
[DO NOT PRESS SEARCH]
Just wait, and the results will pop-down with the top 10 most popular searches on google for that phrase and 10 others. This way, you know that the keywords you are collecting are not only highly targeted, but also consistently pulling in traffic.
Step 3
Okay, now heres the sneaky part. Lets pretend our website is about dating.
Typing in dating gives you the following keywords:
dating
dating direct
dating services
dating sites
dating tips
dating service
datingdirect
dating advice
dating sims
dating agencies
Now, heres how you get your 270 more keyword ideas:-
Type in dating, space, and then the letter a, b, c etc. (26 letters in the alphabet, 10 keywords for each letter, plus the keywords from the root list above)
Just for show...
Here were the top results for dating and the letter a:
dating advice
dating agencies
dating agency
dating after divorce
dating advice for women
dating a married man
dating agencys
dating australia
dating advise
dating agencies uk
And how do I know Google actually gives you the top 10 real searches
Quote From Google (Quotation comes from: http://labs.google.com/suggestfaq.html)Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history.
Now you know my secret; use it wisely...
Ali is an expert at Pay Per Click Marketing and has reviewed the best keyword research software, which he uses every day, at his website:
As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:
- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate
Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, lets quickly sum-up the concept how Google displays your ads in its sponsored results:
* Daily budget controls frequency of your ad display
The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you dont have enough impressions per day).
* Ad position depends on the Rank Number
The higher the rank number, the higher is your ads position on the page. The rank number is calculated based on the following formula:
Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)
Now were ready to explore what practices are more likely to help us improve PPC campaigns performance:
1/ Improve Ad Delivery
If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.
Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.
However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.
2/ Improve Ad Delivery per Keyword
Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.
If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.
3/ Optimize your Adgroups
As mentioned above, each campaign has one or more adroups that all share campaigns impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.
To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.
4/ Analyse your Clicks
Make sure the clicks are made for specific, targeted keywords. If youre getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.
5/ Optimize your Ads
Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you wont chose wisely, youll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.
PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.
Ivana Giardi is Marketing Director at Apex Pacific, the leading developer of Internet Marketing and Web Promotion solutions. Apex Pacific helps organizations of all sizes increase their online marketing presence leading to stronger business results. If you would like to learn how to improve your website performance, visit Apex Pacific at .