If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the success you crave. But it is within your grasp, if you only knew it.
If you fall into either group mentioned above (or even if you dont), there are 3 simple no cost or low cost strategies that you can employ to help kick start your Internet business.
1. The Correct Use of Safelists to Help Build Your List
Safelists are frowned upon in many Internet Marketing circles, as being old, tired or just plain too hard to operate.
But those that say this are sadly mistaken, and are missing out on one of the easiest and cheapest sources of lead generation on the internet today.
Yes they can be time consuming to set up
Yes there are some maintenance issues.
But once set and with the right tools (which are inexpensive), I can send my messages to my safelists in less than 5 minutes.
The key is in what you are promoting, and how you do it.
If you try and sell directly with Safelists, then you will struggle. Safelists are not the correct medium in which to sell ebooks or anything like that. Remember that in the most part, people who see Safelist ads, are similar to you. They are trying to sell.
If you send your messages by hand, then you will struggle. You must have the right tools.
What you must also do is:-
Advertise a program that has a free signup option. This is critical. The more that people have to think about this in the early stages, the less likely that they will do what you want. It has to be a no brainer.
Keep the Headline short and snappy. Your viewers have the width of their email box to read your message. If its too long, its gone!
When they sign up, follow up. Send your prospects a welcome message and offer to help. Do not try and sell anything. You are gaining trust and offering advice and assistance. Sales will follow, but you must be patient and genuine.
2. FFA Advertising, Can Deliver Great Results - If You Do it Right!
There is a trick to FFA advertising.
Gone are the days when you could send your Ad to a FFA page and expect to have it read.
What you have to do is host your OWN FFA page!
The way it works is simple. People advertise on YOUR page, in return for receiving a confirmation message from you.
Its called reverse marketing, and if you choose the right programs to host your site with, you will get GREAT results. I use some programs that can generate multiple sign ups a week.
But, read the section above on Safelists. The same rules apply here with respect to the message you send out, as they do there.
3. Dismiss Surf For Credit Programs - At Your Peril.
Surfing for credits can be a tiresome and soul destroying business, if you dont go about it in the right way.
However, if you are short of advertising budget, and have a killer web site - you can truly kick butt with Surf for Credit programs.
Just choose the right tools and you will get results.
With the best Surf for Credit programs, you can get build organisations using this method.
Use a fresh, lively, eye catching website. If need be, create your own.
Have a sign-up form visible.
You have seconds to make an impression. Make them count!
You dont need shed loads of cash to get your business started on the Internet. If you are willing to invest your time, you can begin to see great results using no cost and low cost methods.
Charlie Cory is the CEO of . This is a viral marketing system that Charlie developed to help members of his organisation achieve the same success that he did.
Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. Market by advertising to get your name out there, so that people will be familiar with you. When they need what were selling, theyll know who to call.
And off they go, to promote their company with image advertising that shouts to the world how great they are.
They hope, and they prey that some how, some way, the message about their brand will stick in peoples minds. Never knowing if it does, or if it doesnt. Or whether their marketing dollars are paying them back in increased sales.
Some even think a cool web site, or sexy flash demo is enough to get their phones to start ringing.
This all too common approach is a huge waste of time, and money. Never let an advertising rep tell you any different.
Sales and Marketing are far more alike than most people realize. The sole purpose of marketing, and advertising is to make sales. Full Stop.
If you dont know how many sales dollars your online advertising is really bringing in, stop advertising.
Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade.
Great Advertising is Nothing Less Than Salesmanship in Print!
Think of it as a sales presentation thats geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.
Most successful campaigns are in fact a series of graduated commitments, leading up to a transaction. It might start with something as simple as an exchange of information. For example, the prospects name & address, in exchange for some information about solving a problem. Thats always a winning formula.
When a prospect takes this step, they are actually qualifying themselves, persuading themselves, and giving you permission to follow up with them, all at the same time. And without any investment in personal selling.
After all, why should you waste your valuable time talking to a prospect that isnt already highly qualified, and predisposed to buying from you
The key to profitable sales, marketing, and advertising lies in the response. Yet 90% of businesses fail to ask for, and track incremental response in their advertising. The only thing they track are sales, and then wonder why their results are so abysmal.
Why Is Incremental Response So Important
Because it tells you what youre getting, so you can change what youre giving, until you get what you want.
The majority of people need to be exposed to your value proposition more than once before opening their wallets anyway. Why not play an active role in the process, and track the response you get to each successive stage of commitment
Think of a pyramid, with rows of blocks piled one on top of the other. The wider you build each row, the better your chances of getting to the top.
If all of this sounds just too simple, and you dont believe it has the power to line your pockets with all the money you want, think again.
There are millions of businesses out there that just dont get this.
Nobody knows for sure how an individual will react to a given message. But en mass, human nature is as predictable as the hands on a clock. If you broadcast a message, the collective response will consistently come back to you within an amazingly small variance. So measure your response, try things, and repeat. Its that simple.
Set up a few pay per click campaigns on google, track your investment in real time, and start experimenting to see what kind of desirable actions you can get your visitors to take right away when they read your sales message. You get instant feedback, and changes are no cost. The whole set up runs for about the cost of a few cups of coffee a day.
Think of it as your own personal marketing laboratory. When you find something that works, you can replicate it in other more costly forms of media.
And remember, it doesnt matter if youre selling printed circuit boards, herbal remedies, or anything in between, the same principles apply.
Copyright 2005 Daniel Levis
Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author Million Dollar Online Advertising Strategies From The Greatest Letter Writer Of The 20th Century!, a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!