A page optimized for your Pay Per Click campaigns can increase your sales or desired action by 400%. Ive witnessed it myself.
Im going to reveal some very exciting techniques and tactics in this article that will explode your ROI by showing you how to optimize your landing pages way beyond what you might expect.
So here goes.
Your landing page should be seen as part of your ad. They should work together.
For best results you should build or modify a page specifically for your Pay Per Click campaign. Optimize the path you want people to take on visiting your site. It may make sense to strip out almost all your navigation, certainly remove any banners or links to other offers you may have.
Heres a quick list of key points to consider -
Keep your original objectives (sales, leads, opt ins) in mind.
Refer to specific keywords, offers, and calls to action on your landing pages.
Make your landing page navigation as simple as possible. Even to the point of removing all links bar the required action link e.g. the buy or submit button.
Remove unnecessary distractions, streamline your page to get the required action.
Help people get what they want in three clicks or fewer.
Dont create obstacles that discourage easy sales transactions.
It seems like a lot to remember but most of it is common sense.
Focus on getting your prospect to do one thing, simple single page sales letters work. Ill reiterate we are focusing here on making your prospect do the one thing you desire of them, dont distract them away from that.
Consider your site design. When it comes to website credibility criteria according to Joe public design is no1 at 46%. Believe it or not this is above a privacy policy, the copy or even the name and reputation of the company your prospect is dealing with. Superficial as it is having your site professionally designed will help win you customers.
Choose a landing page related to your ad dont just link to the homepage unless it contains the relevant action you are trying to achieve.
Double check your ad url takes you to the correct page if your not linking directly to your home page. The last thing you need is to work hard on a campaign only to discover youre sending prospects to the wrong page. Again put yourself in their shoes and go through your page the way they would. What would they like to see what would reassure them, entice them and encourage them to take action
Remember to check your log files for browse patterns. If you find a lot of prospects add a product to their basket but then leave, it could be that your checkout process is missing some vital ingredient e.g. youre not reassuring them that theyre totally safe in using their credit card on your site.
Or what if your site breaks for some unknown reason at some point. Maybe people are trying to buy but getting an error on clicking through to your checkout. Run through everything. Check all your links are working on the landing page at least.
Most of all be upfront with your visitors strive to give them confidence in your page and your site. Its always good to have contact details prominent, phone numbers, email and even your address. It gives the impression this is a real and accountable business.
For even more insider information on Pay Per Click landing page optimization and many other Adwords secrets and tactics, brought together after 3 years of using the Adwords system, visit my site for the free Adwords Mini Course.
With so many companies swarming the World Wide Web with their products, how can you and your products and services stand out
Your ready answer would most likely be effective marketing. But how How can you catch the eye of a surfer skimming carelessly through web pages How can you keep the attention of a typical website reader who spends no more than 30 seconds to read any given article online How can you garner sales online
One marketing technique is to be listed in search engines but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard
One technique is pay per click advertising, or PPC. You write out and place an advertisement in a search engine, list yourself under keywords of your choosing, and bid on the placement of your ads. This narrows your field to the people who are actively searching for your products and services.
If someone finds the ad and clicks it, that person goes to your website, and you pay the bid price. As a rule, the higher you bid, the higher your ad goes in the list of search results for a certain keyword, and the more people will go to your site.
PPC can be used to widen your reach, but it can be very expensive, especially if people click your ad only out of curiosity, or if you bid on more keywords than your budget can handle. However, PPC can get you customers and increase your profits. If done well, it can earn you money.
Here are five tips to get the most out of PPC.
Get Ten Specific Keywords. If you are a company specializing in exercise equipment, dont select exercise equipment or gym as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try treadmill or stationary bike. Select a maximum of ten words, just to test the waters and see how your potential customers respond.
If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.
Write Your Ads but Write the Truth. Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ads promise but what if it doesnt A customer clicks, you pay, but the customer doesnt buy. You lose.
Write a succinct but accurate ad that doesnt sue vague language. Avoid using words such as free, low cost, extremely effective, and cheap. Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.
Budget Your Bid. Its tempting to go all out and set your prices, especially if you think your product will sell. But what if it wont Set a monthly budget of about $100 for your bids, and bid just right bid too high and you will run out of money, bid too low and your ads wont show up.
Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you. Dont waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:
Make Your Site a Professional One. The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers browsers. Link your ads to the exact place on your site where your product or service appears.
Know When to Stop. PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.
Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if youre successful, can soon mean Profiting Perfectly in Cash.
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