I am really happy now because my efforts on writing the headline above have finally paid off!
Most e-books and reports on headline generation are incomplete and rehashed information. Many of them are nothing more than a pile of out-dated theories that get no results. In a nutshell, they tell you to apply one formula and get a miraculous money-making headline! They all miss what a headline really is.
Here is why...
Basically, a headline is a sentence that attracts readers attention. Right
But everyone uses headlines and no one really stands out of the crowd though. Thats why you need a good headline. So you apply one of those miraculous formulas and you come up with a good headline. In that case, you can force prospects to ignore your competitors headlines and read yours! Great.
But as you can see. People are smart. Most of marketers use those formulas just as you do now. Just when you thought you would made a start, you are back where you begin.
You definitely need something that beats any good headline out there. You need a proven headline!
I wont waste your time here. So, I will get to the point and tell you about my make or break secret to choosing effective titles. I have discovered this technique through my 4 years of writing on the web. Here it is:
Headlines which shift your focus, will also do the same with your customers -Period.
And here is exactly how I apply it to my copywriting...
First, I brainstorm a series of simple lines using the obvious mechanical components like:
1. Use one of these formulas (but not necessary!):
The How to... formula:
How to become _____
How to earn _____
How to get _____
How to improve your _____
How to win _____
I will give you a classic that has proven to be successful: How to Win Friends and Influence People.
2. Use benefits not features:You have certainly heard about this before. And yes, it also applies to headlines. For example: Headline #1: How to Send Your Article to Hundreds of EditorsHeadline #2: How to Get Your Article Published by Dozens of Editors
Personally, I prefer the second headline because it is much more interesting. Dont you think
3. Use power words into your headline:A power word can really entice people to action. I maintain a list of power words I use from time to time. Here are a few:
Automatic, Bonus, Easy, Exclusive, Free, Guarantee, New...
The important thing is place one or two of these power words so that the headline becomes stronger. Dont get me wrong, I didnt say you stuff the title with these words! Use them only if they do really apply to your ad copy.
Well, try to compile a list of three up to five raw headlines from what you have learned so far. But wait, do not publish them; not yet. Before that, you need to select the most appealing title. The one that will drive most visitors attention. How can you do that
Simple. Just read all your headlines out loud and zero-in the one that makes you take action... The one that leaves you wanting more.
I call this, the proven headline.
In fact, this is the title that can almost guarantee that readers will notice it. How do I know that
Very simple. I believe that your qualified audience will always be attracted by the same things you are interested in. If one sentence can have such an effect on you, it will do the same on your targeted audience. It is as simple as that. And it works!
Dont worry if you cannot seem to come up with the proven headline on your own. I still have a fantastic solution for you at the end of this article!
With that said, I have to tell you about a phenomenon that is spreading around the internet. I am talking about software automation. And especially, headline generation software. I have been building software for the Internet business since 2002, so I know how these bots work.
People love these programs because they are easy to use. I can understand that. But do they know that the headlines generated that way are not gauranteed. To simplify to the extreme, these programs adapt well-known headline formulas to your business -no more than that. The drawback is the lack of updates. In fact, theorical templates that once worked well, dont pull anything today.
So if you plan to invest buckets of cash on one of these programs, ask for regular updates (that should be free of charge). Otherwise, you are throwing your hard-earned money in unprofitable advertising and rehashed information.
Another popular alternative is testing your headlines. Yes, the same old trial-and-error cycle. You know... placing a headline, checking out your web log stats weekly to figure out the click-through rate. Then comparing it with the previous headline results and repeating the whole process over and over again...
Please, dont get me wrong, the headline testing is fine. There is nothing wrong with this concept. But it is too difficult to set up and maintain. Actually, I know of no marketer who enjoys doing that. I mean, who has the time (and nerves!) to place, check, track, compare, refine, replace again week after week...
Unless you have plenty of hours a day to spend in front of your computer. Or you are well paid for doing that!
As an online marketer (merchant or affiliate), you cannot afford to explode your marketing budget on testing like $Million companies do. In fact, if there is one secret on success online, it could be this: Get the best from your money and time.
It is all a return-on-investment game. If you have $45 to spend in marketing your online business then make a $45 marketing plan. Otherwise, you are heading to bankruptcy sooner or later! And remember, you are running a business instead of just a hobby.
Dont make the mistakes we have made; it has taken me 4 years to discover this real good method. My advice is let people test and adapt what really works to your own needs; thats just good business!
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Many of you reading this article are probably already involved in Internet Business in one or other form. Of those who are involved most I would venture, run a home business, in stead of a major corporate business, and if this is true, the great majority of you will probably be disappointed or disillusioned.
If you are anything like I was, you started out full of hope that you would succeed and make loads of money from your Internet Business. Soon excitement turned to disillusion, and this is where many quit. If you are reading this, you have probably considered quitting at some point or you are just starting out. Well, this is the way I see it and in my opinion Google is one of the biggest causes of this problem.
Dont get me wrong, Google is by far the best search engine out there, but they have inadvertently become the enemy of Internet Home Business. Where do I get that from Well, heres an example. How many times have you searched for something relating to Internet Business and Internet Home Business How many times have you found what you wanted and how many times a load of rubbish You see, every Tom, Dick and Harry advertise their product as the best, but when you actually click to the site, they turn out to be just another disappointment!
You see, the thing that Google and before them Yahoo did, was to make selling anything on the Internet search engine based. You could have the best product in the world, but if you are not on the first 4 (but really 2) pages of Google or Yahoo, you can forget it. On the other hand, someone who has a really dumb product, but knows a little about the search engine game, can be ranked far higher than you and actually achieve a first or second page Google ranking. Or they have the money to buy quality links or place an ad on Google. While they never intended things to be this way, Google and Yahoo inadvertently caused this situation.
I agree that it is impossible for Google to actually physically check every website that is listed and even then, how do they know which products are better than others, except for spending millions of dollars So what did they do, they developed an algorithm that changes and tweaks regularly to try and get the best sites on the front pages. The problem is that the current algorithm, in my opinion is too link-centered. The more links you have pointing to your site, the more popular Google deems your site to be and accordingly your site gets listed closer to the front page.
See the problem, Company X, who is a large corporate, forks out a lot of money and buys 1,000s of quality links, while Johnnie Small Businesshas a far superior product, but cant afford to buy the links. And therefore the Internet Home Business, the guy who is trying to make a living of the Internet does not have a fair chance to compete. Without intending it, Google is killing the little guy!
So what happens now We all know that we need links and so we spend hours sending out link exchange requests and the rest of our time, tweaking our websites and seeing what else we can do to get that one page better listing, like writing this article. The result is that we spend far less time developing our business and products and most of it, just trying to get up there on the search engines. Consequently, better products fail to see the light and most start-up Internet Home Businesses fail fairly quickly.
So what is the solution Firstly, if you are not very committed dont start out on the Internet. While there are many advantages to having a business on the Internet, it is also one of the most competitive arenas to compete in, because you are literally competing against the whole world! If you are adamant that you want to have an Internet Home Business, you need to be prepared to put in time and effort and to learn from others and share you knowledge. Even this might not bring success.
In my opinion, Google will have to re-look their algorithm. While a lot of back links to a site, might indicate popularity, things like link farms and link exchanges really blur the line to such an extent that one cannot really say, that this method is effective anymore. To be fair to Google, I dont have the answer. I cant tell them what to do, to be more fair and I sympathize with their dilemma, because I know their aim is to deliver the best and most relevant search results. I might lose my listing with Google completely for writing this article and therefore just want to point out that I am not blaming Google, it was never their intention for this to happen, it is just what happened.
One should rather blame the unscrupulous elements out there that have found ways around every attempt that Google has made to keep the most important and most relevant sites at the top of the Google Listings. Stop buying these black hat products and allow fair competition!
Perhaps if we all put our heads together, we could come up with a solution to this problem. Who knows you might just be the one to come up with the solution to give the small guy a chance
Lets all work together to level the playing field and Make Internet Home Business fun again!
Rian Schoeman is president of At Cyberjuice.net we are dedicated to telling our customers the truth about Internet Home Business and to help them overcome the pitfalls.
Our free and other products are probably some of the most direct, true and value for money courses out there and will teach you all you need to know to make a success of Internet Home Business!
Please visit us at and let us help you make a success of Internet Home Business!
Best Regards
Rian Schoeman
Cyberjuice.net