Ive been sending out email camapigns for clients for over 6 years, and in that time Ive seen variations in clickthrough ranging from 3% to 84%!
Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.
So how can you maximise the chances of getting adecent response from your first email campaign
Follow these simple rules and your email camapaign should be successful right from the beginning.
1) Know What you WantBefore you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website More sales for a hard to sell product More signups to your newsletter Or something completely different Whatever the aim, keep it in mind while writing your email
2) Spell It Write!!Theres nothing worse than receiving a marketing email with poor spelling and grammar. If you cant spell and your email doesnt sound right, how can you expect people to buy from you A marketing writer such as Angela Sherman of Content Creation can help you with this.
3) Not Too LongKeep paragraphs short and punchy - you have very little time to grab peoples attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DONT SHOUT!USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DONT DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
5) Call To ActionThe first two sentences of your email should identify a possible problem the recipient may have, tell them who you are, and what you want them to do.
So sentences such as: Fed up with not appearing in search engine listings NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report get the message across quickly and easily. Then you can use the rest of the email to expand on your products and services.
6) Conclude & PSIf you have a fairly long email, dont forget to repeat the call to action at the end, and in a PS to remind the reader once again what they should do.
7) Sense of UrgencyCreate a sense of urgency by using phrases such as First 50 to apply or Only valid until - fear of missing out on something always generates a good click through - guaranteed
So thats your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com
Nikki Pilkington is the owner manager of , an internet marketing consultancy based in Northampton UK. Nikki has been marketing websites for almost ten years and specialises in search engine listings and email marketing.
One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that the money is in the list. This is very true because the bigger the list, the greater the potential income. But a common concern amongst many people marketing online is:
How can I grow a huge guru-type email list and how long will it take
What many of us know in the internet marketing world is that it can take a very long time to build a list of 10,000 subscribers. And building a list to this size is a lot more complicated than sending hundreds of visitors to your website. I currently have a website that averages over 500 visitors a day. Out of those 500 visits, I will be lucky to get at least 15 subscribers per day to my list. With these statistics it will take me about 2 years to build an email list to 10,000 subscribers.
So what can you do in order to get 10,000 subscribers very quickly
Well, the focus of this article is to show you how to easily build a 50,000 subscriber opt in list in less than 90 days. What I am about to show you really works, and if you follow these steps precisely, you will see tremendous results.
Step 1: Get a Virus To Build Your List
In order for you to build a 50k opt in email list in 90 days, you need to spread your marketing message over the internet like a wild fire. The method that is best capable of doing this is known as viral marketing. Viral marketing, in its simplest meaning, is getting others to market your product or service for you and spreading it to others so that they can do the same also. I also call this wild fire marketing because as soon as your marketing message starts, it will be very difficult to stop it and to keep it from spreading across the internet like a wild forest fire. This is the type of response you want when you begin to grow your email list. And the only way for you to generate this type of response is to partner up with hundreds of other marketers that will help you promote your email list in return for something. This is known as joint venturing and it is one of the better strategies for building a huge email list. Located below is a free service that will help you combine the viral marketing component with the joint venture marketing component in order to rapidly grow your email opt in list.
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Step 2: Start Promoting Your Viral List Building Machine
The next step is to promote your viral list builder so that you generate a minimum of 50 partners and fellow subscribers. There are multiple ways of promoting your viral list tool, but the easiest way to do this is through ezine solo ads. I know from experience that sending solo ads is a sure way to jumpstart any internet business. Just one solo ad mailing to a good newsletter or ezine can easily generate up to 85 partners and fellow subscribers that will help you promote your email list. Listed below is a series of ezines that provide excellent results every time I use them.
1.) http://www.probiztips.com/advertising.html
2.) http://directprofit.net
3.) http://ultimatetrafficsystem.com/advertise.php
4.) http://www.superpromo.com/optadorder.html
5.) http://www.theaffiliatereview.com/advertising.php
6.) http://www.christiantimesnesletter.com/advertising/
7.) http://www.hitoverload.com/advertising.html
As soon as you receive your 50 partners that will help promote your email list for you, you will slowly begin to see your list virally grow on its own. But the growth that will be taking place is not rapid enough to generate the 50k subscribers in 90 days. You need to create tremendous momentum in the beginning in order to see rapid, exponential growth of your email list. This is where step 3 comes in.
Step 3: The KEY To It All
The last and final step for creating a large email list in a short amount of time is the most important step out of all the 3 steps. In this step, it is crucial that you motivate and train your partners/subscribers to do the very same things you are doing to build your email list. Out of all the people marketing on the internet, less than 3% of them know how to market properly and build a nice subscriber base. The key to getting around this problem is to show them the exact steps you took to promote your very own list. This is known as duplication. This concept is so powerful that it is the key for experiencing exponential growth with any online business. The reason why most online businesses fail is because they do not know how to train their partners to market effectively online. If you do this, you will gain the trust of your partners and you will grow your list exponentially.
Conclusion:
Building a 50,000 subscriber opt in email list can take a very long time if you do not know what you are doing. As revealed, you can actually generate a 50k email list in less than 90 days by following steps 1 - 3. Step 1 explains how you must build your list virally by allowing hundreds of other marketers to help you build your list. Step 2 shows you a very easy way to get your first 50 partners/subscribers to help you build your email list for you. This is done through solo email ads. The final and most critical step is to motivate and train your partners to actively do the very same steps you are doing to build your email list. If you follow these steps precisely, you will build a 50k subscriber email list in less than 3 months. So you should really start on this as soon as possible. Here is a free resource that will help you get started:
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Melvin Perry is an internet entrepreneur whose been marketing online since mid 2002. During his marketing journey online, he has created various ways of sending tons of targeted traffic to websites. To find out more about his traffic generation methods, visit