How many times have you... heard that running solo ads in ezines is the most effective way to advertise Every single marketer swears that solo ads can bring you big profits.
Well, Ive been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... ...if you know HOW to use them.
How to write effective solo ad Ive learned the hard way. Ive lost $527.00 in my first two months. Now, here is the good news: you dont have to waste your time trying to figure out how to create a good solo ad. Ive done it for you. :)
By following these six tips youll be able to create solo ads that produce incredible results.
1. Choose the ezine you want to advertise in very carefully.
Dont only consider ezine size. The truth is that smaller ezines produce better results than ezines with large subscriber base. I always prefer to run my solo ad in ezine with 8,000 subscribers than in ezine with 100,000. Not because its cheaper, but because small lists are usually more responsive.
Before buying the ad in any ezine read a couple of issues. Does it provide readers with quality content Does it shows the personality of its editor Would you subscribe to that ezine
Advertising in poor quality ezines is a waste of money. No one is reading them anyway.
2. Get the readers attention with the headline.
It is very important to make sure that you can add your headline in a subject line of solo ad. If the subject line reads Our Ezine Solo Ad most of subscribers wont open it. You have to add your *attention grabbing* subject line.
Headlines like Check this out or Here is my new product wont work.
Get their attention! Spark the desire to learn more! Give them a *reason* to open your email.
Bob Leduc wrote a great article How To Create A Captivating Headline. You can find it here:
3. Dont sell anything in your ad.
Yep, youve read it right. Do not sell anything in your ad. Your main goal there is not to create a sale, but to create a lead, create a prospect who will buy from you later.
Would you prefer to generate 3-5 sales or to get 300-500 prospects ready to buy from you
Offer free trial, free report, free ebook, free ecourse. Give away something valuable first. Create a prospect list. Establish relationships. And then *suggest* your product. Using this simple technique I achieved 10-15% conversion rate with my ecourse.
4. Make your ad easy to read.
Readers usually scan the message. They are busy, they dont have time to read your ad in complete details. It is your job to make it as easy for them as possible to scan it.
Use a short paragraphs. Use short sentences. Like this.
Use simple words. Dont forget that subheadlines work great. As well as bullets. Often subheadlines and bullet list is all that people read.
5. Tell the benefits.
If you offer something for free that doesnt mean that all the readers will jump into your offer automatically. You have to sell your free stuff too.
Tell me why should I bother and subscribe to your ecourse Whats there for me Will I improve my life Business
Write down the complete list of benefits. Then make every benefit as powerful as you can. Use a power words. Give details.
And then put all your benefits into a bullet list. Youre almost ready!
6. Create sense of urgency.
Make the readers act now. Tell them that tomorrow will be too late. Cause youve got just 50 free copies. Or they will be available only till midnight.
Give them a reason to act now. Explain why there is no time to procrastinate. Create a fear of loosing, create a sense of limited availability. That always works great.
Now you know everything you need to create a killer solo ad that pulls amazing results. All you have to do is to put it into practice.
About The Author
Arina Nikitina is the author of exclusive report The Gurus Secret Formula To Creating Massive Online Cash Flow. For a limited time the report is available absolutely free of charge here:
Had I known in 1985 what I know now about Internet Marketing, I would have leapt quickly on the Web instead of dabbling in real estate. Course, I DID learn about a property that was GREAT for my husband and me.
We stumbled six/seven months living in New York City upon a raw pajama factory become co-op -- and moved in. Turned the loft into two spaces each with two large bedrooms, open living room/dining room/kitchen area, and high as heaven ceilings.
A smart marketer with insights like the ones I am about to share would have borrowed the money and bought the entire building! Three blocks from Madison Square Garden too......Magic, Larry Bird, Doctor J....missed opportunity!!
Anyway YOU do better -- starting now...
1. Write articles and send them to e-zines. Introduce first rate free e-books as well as affiliate connections.
2. Turn three/four articles into an e-book. Give the book away, creating a viral product.
3. Join strong affiliate programs. Study the accompanying instructional aids and apply them to your activities.
4. Acknowledge every purchase with a personal thank you within 24 hours. Ask how is my product working for you and what can I do to help you Offer ongoing service and valuable marketing gifts.
5. Stock up on quality free e-books. Give them away to your purchasers.
6. Send an e-mail with titles and instructive comments about your freebies to your buyers via autoresponder. Promise and deliver again and again.
7. Create a forum...keeps you attentive. Maybe a splendid niche website idea will leap out at you.
8. Create your own e-zine. Using a POP-UNDER, ask visitors to subscribe to or/and buy a product discounted in the POP-UNDER script. Keep your visitors reading, thinking, and expecting from you.
9. Ask visitors to bookmark your site.
10. Create a message board. Ask visitors for their questions and comments. Respond when you learn what you need to know.. Study something new to you...and stay ahead of the curve..
11. Create a web page. Advertise your e-zines, scripts, tips, and articles to the Web community. Brand them -- and give them away.
12. Ask for testimonials from purchasers and subscribers. Include names, city/state, photos. Display testimonials and photos along right or left margins of the webpage. Use handwritten testimonials and ordinary pictures instead of studio shots. Make everything you offer and share REAL.
(c) Gladys Margaret Williams 2005All Rights Reserved
This is Gladys Williams first Internet article. She got her know-how from the Edwards (father and son) TURN WORDS INTO TRAFFIC. Best instruction since Ms. Dobbs 10th grade English class!
-- receive my Health, Gardening, and Well Being tips for months and months to come.