Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
What is it
The fact that you dont analyze what type of advertising is working for you and which are not doing so well!
Analyzing the results of your advertising campaigns will help you determine where your money should go. If you skip this task, then youd probably spending too much money on a lousy campaign! Of course you dont want that to happen do you
I know that this task is very time consuming and boring, thats why most advertisers always neglect this one. The fact is, it becomes time consuming and boring if you dont create a system for that. This system should inform you the performance of all of your advertising campaigns.
This is what makes online advertising so great. Many online advertising services give you ad campaign reports on a regular basis. They inform you which ads are working and which ones are not. Although not every type of online advertisings have this feature, one of them who does is Pay Per Click (PPC) advertising.
But what if you advertise in ezines (lots of ezines) and ad classifieds What if you put several banners and text links here and there How to monitor their performances
Well, in case you didnt know, there are some services in the internet which really could track your ads and make your job a lot easier. To learn more about this service, you can go to
Once you know exactly the performance of all of your ad campaigns, here are some steps that can save a lot of your advertising budget:
o Determine Your Target Market
Who would be interested in your products What problems do your products solve Believe me, reaching untargeted market would only hurt your advetising budget. Dont go for quantity, but go for quality! Many people love blasting ads to a huge community and ended up with no sales at all Why Because they are simply reaching the WRONG people.
o Set Up a Realistic Budget
How much money could you put aside for advertising Remember, dont waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you.
o A Great Sales Copy
Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do the selling for you.
o Test Several Ads
Test several ads at the same time. Tweak your sales copy. Youll be amazed at how a little difference you add to an ad could result in a HUGE difference in the response. This part is a lot easier if you use an ad tracking tool
o Analyze and Re-invest
Analyze your ads performance. Stick to the ones that give you best results. Now that you know what works and what doesnt, you could re-invest your advertising budget ONLY on the best type of advertising.
Copyright 2005 Farid Aziz.
Farid Aziz is the author of How to Make Money Onine with Your Hobby. Visit to grab your FREE copy of Internet-Business-In-A-Box, a kit worth US$ 497.00.
The history of these battles is the history of guerrilla warfare.
There are similar stories in business.
One example is that of the Marlboro Man. Before the Marlboro Man, the Marlboro brand of cigarettes was ranked 31st - almost rock bottom.
After the introduction of the Marlboro Man, and the guerrilla branding campaign to promote it, Marlboro became the #1 brand in a multi-billion dollar industry.
It may shock you how many of the big business names (that are now household words) started out as struggling small businesses.
The history of the ascent of these icons is the history of guerrilla marketing.
Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public Of course not!
The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world.
He is the man who coined the term guerrilla marketing and introduced these secrets to the average Joe (like me). His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world.
And Jay did all this from scratch. That is, the success of the Guerrilla Marketing brand is a testament to the very principles Jay himself teaches.
It just so happens that he is also one of the creators of the Marlboro Man. (Think what you will about tobacco, but you can not deny the power of the marketing behind Marlboro - arguably the most successful marketing campaign in history, and the most widely recognized brand in the world.)
So, what then, is Guerrilla Marketing all about
Lets take a segment from Jays new book Guerrilla Marketing for the New Millennium to learn:
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referralcustomers.
The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, its a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING
Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing:
Jay then goes on to list 18 things that separate guerrillas from mere mortals.
(See below for info on his new electronic book - its recognized as his most powerful work yet - and cant be found in book stores.)
So, how then, does this information apply to those of us marketing on the Internet
Far more than you think! The Internet is not just a new guerrilla battlefield - its the *ultimate* guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business.
And there are clearly two factors that have influenced this more than anything:
1. The Internet
2. Guerrilla Marketing
Ever wonder why big businesses are totally blowing it online Because they are not guerrilla thinkers!
These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online - the tables have turned!)
So, start thinking like a guerrilla right now. You have the advantage - all you have to do is take it.
Heres the definitive place to get started - where you will find an easy to follow step by step plan for launching a guerrilla attack! History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies.
The history of these battles is the history of guerrilla warfare.
There are similar stories in business.
One example is that of the Marlboro Man. Before the Marlboro Man, the Marlboro brand of cigarettes was ranked 31st - almost rock bottom.
After the introduction of the Marlboro Man, and the guerrilla branding campaign to promote it, Marlboro became the #1 brand in a multi-billion dollar industry.
It may shock you how many of the big business names (that are now household words) started out as struggling small businesses.
The history of the ascent of these icons is the history of guerrilla marketing.
Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public Of course not!
The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world.
He is the man who coined the term guerrilla marketing and introduced these secrets to the average Joe (like me). His concepts are so successful that he has published 27 books on the subject (in 37 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world.
And Jay did all this from scratch. That is, the success of the Guerrilla Marketing brand is a testament to the very principles Jay himself teaches.
It just so happens that he is also one of the creators of the Marlboro Man. (Think what you will about tobacco, but you can not deny the power of the marketing behind Marlboro - arguably the most successful marketing campaign in history, and the most widely recognized brand in the world.)
So, what then, is Guerrilla Marketing all about
Lets take a segment from Jays new book Guerrilla Marketing for the New Millennium to learn:
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referralcustomers.
The three key words in that paragraph are EVERY, REPEAT, and REFERRAL. If your marketing is not a circle, its a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts.
HOW IS GUERRILLA MARKETING DIFFERENT FROM TRADITIONAL MARKETING
Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing:
Jay then goes on to list 18 things that separate guerrillas from mere mortals.
(See below for info on his new electronic book - its recognized as his most powerful work yet - and cant be found in book stores.)
So, how then, does this information apply to those of us marketing on the Internet
Far more than you think! The Internet is not just a new guerrilla battlefield - its the *ultimate* guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business.
And there are clearly two factors that have influenced this more than anything:
1. The Internet
2. Guerrilla Marketing
Ever wonder why big businesses are totally blowing it online Because they are not guerrilla thinkers!
These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online - the tables have turned!)
So, start thinking like a guerrilla right now. You have the advantage - all you have to do is take it.
Heres the definitive place to get started - where you will find an easy to follow step by step plan for launching a guerrilla attack!
Mark Joyner is the CEO of To quickly and easily start using free viral traffic building as he recommends in this article, we recommend you get a copy of these seminar videos.