Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.
In this article I am going to go over how reverse psychology works, how to apply it to a sales copy and when the best and effective time to use it is.
How Reverse Psychology Works
Reverse psychology is nothing more than a mind game you play and the object of the game is to confuse and distort the minds of others. I know it may sound complicated, but really its not. In fact, youve probably used it and dont even realize it. Let me give you an example of how it works, so that you can fully comprehend it.
If you have children, you can probably relate to this. When you tell children not to do something, whats the first thing they do They get into whatever it is that you just told them not to, why Because you have accelerated their curiosity and desire to see what you have. If you were to apply reverse psychology, you would tell the child that they could have it. It wouldnt be fun anymore, youve taken away their desire to have it and as a result, they wouldnt want it. Moreover, you have accelerated the need to know why. Why are you giving it to them
This does not only apply to children, this also applies to adults and they will react in the same way. If you were to apply the same scenario to an adult, they would react in the same manner as the child did.
Applying To Sales Copy
When is the best and most effective time to apply reverse psychology to your sales copy, it is in your opening statement, when establishing your credibility, and in your guarantee. These are just a few important elements of your sales copy that are the most effective areas to use reverse psychology on your visitors.
Not many people use an opening statement in their sales copy. The opening statement is a only a couple of sentences that are before your attention grabbing headline. The opening statement is used to set the stage for your attention grabbing headline.
One of the first opening statements I used in my sales copy was: Before you think about listening to another so-called expert, you need to read this first... It seemed like everyone was using this opening statement, so I used reverse psychology and came up with: The so-called experts are getting nervous.... This made my conservation rate triple, because people wanted to know why the experts were getting nervous.
When you are establishing your credibility, every sales letter always talks about how successful they are and not how they got there. People are reactive towards realistic situations, in my sales copy I talked about how in debt I used to be and how I had no money to market with. This insured my visitor that I knew how they felt. Ive been there and you can promote your web site without paying a cent for advertising, because I did it.
Other people would rather brag how much money they are making, people dont react well to braggers. Just because someone makes a lot of money, doesnt mean they know what your talking about, or doing for that matter. People love stories, it pulls them right in, especially if its a story they can relate to.
Another area where reverse psychology works great, is in your guarantee. Having a strong guarantee is the most important element of your sales copy, without it no one will buy from you, period. When you are presenting your guarantee, make it risk free and reverse the risk.
Comfort your visitor by reversing the risk, insure them that you have more to lose out of the deal than they do. How Well, you are the product creator, your name and reputaion are on the line. If you create a poor product, then it will reflect on your credibility.
About The Author
Rich Hamilton, Jr is the CEO/President of and the Author of Inside Internet Marketing . Stay up to date with the internet marketing world by subscribing to our free newsletter, The Elite - The Internet Marketing Edge,
Do you have a website but seem puzzled to how you can drive in traffic Or are you a brick and mortar business owner looking to bring in new customers Either way, a press release may be just the answer you need to solve this dilemma.
Here are a few things to keep in mind when writing a press release.
1) ALWAYS target your press releases to the appropriate media. Take your time to research the different forms of media available in your particular market niche. Dont try sell or advertise. Failure to do this will have your press release in the trash somewhere. Working with the editor by providing newsworthy information to provide his/her readers will provide the editor with the incentive to work with you.
2) Take your time when writing your press release. Dont just brag about your product or service - editors could care less how great you think your products are. Make sure that you slant your press release to be NEWSWORTHY! Think of ways how you can fulfill your readers needs! Focus first on what that need or problem is and then write the press release from that perspective of the readers benefits. This way your release will get much more attention. If you have a website then your release is a powerful tool to gain some traffic.
Remember, driving traffic to your web site isnt easy. With so many different promotional options like search engines, e-zines, banner swaps and bulk email campaigns its easy to forget the fact that the PRESS RELEASE is the single most important method for generating publicity to your business website.
Think of an effectively written Press Release as being complimentary Advertising! Any article written about your product, company, event, or promotion, and published by an independent third party, will almost certainly deliver a sense of credibility and an implied endorsement that PAID advertisements just cant bring.
Keep your release short and informative. It should contain no more than 500 words and no more than two pages.
Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone whos available and capable of answering questions.
A Press Release is simply the most powerful form of advertising there is!
About The Author
Shawn Edwards is the CEO of a.k.a Noni Man LTD., and publishes Marketing Maniac, a weekly newsletter dedicated to showing you how you can earn multiple streams of income: For more information please email us at