I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general, and the average online party (for individuals) has around 5-10 guests at the most. Maybe more, maybe less, depending on several factors. But really for those that do not belong to party groups, and are holding their first party the attendance is going to be very low.
After some thought, I realized the way we are holding these parties is wrong. In a previous article we talked about stepping out of the wahm zone, and searching for your specific customers. When looking for guests for your online party, it should be no different. Instead of mass submitting party invites to wahm groups, lets take a step back and see what should be done FIRST.
1. BUILD a newsletter
Before you have your next party or even start to plan it, set up a newsletter. This is something you should have already for your business, no matter if its an informational newsletter or one that lists your specials - you NEED a list of potential customers. If you havent started to build one, start now! I could go into detail as to HOW, but newsletters are an entirely different subject of their own.
2. USE your newsletter list
No I dont mean take advantage of them, but I do mean send your party notices to your list. Your list is the most important, targeted sources of free advertisement you have!
3. Give good REASONS to attend
Simply saying online party - join us isnt enough. Not even saying games and prizes is enough anymore. Get creative and have a good reason for having your party. Such as announcing a new product not released yet, giving away free items (be specific in your email!), or featuring a specific type of product on your website. Informational chats are good as well, such as one that explains what a certain non-familiar product is.
4. Make a SCHEDULE
If you have monthly parties introducing or featuring specific products, the attendance is going to be better than if you just have them at random. Weekly is the best for repeat guests, but you also do not want to burn your guests out offering them the same products. Monthly would work best, since its not as often but still creates that habit. Make sure you have it on the same day every month (such as the 1st, 10th, 15th...something easy to remember).
Dont forget to get creative with your parties! With so many offering online parties today, you really need to make yourself stand out. Granted if you do follow the first two steps, you WILL have a much better response since instead of just other wahms you will have a targeted group that may not be familiar with online parties. Even still, there is always room for improvement. ;)
Good luck with your next online party!
About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting:
Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.
When you start your Online Business, decide what type of promotional exchange methods you would be interested in practicing and contact other fellow Online Business owners to discuss an exchange for mutual benefits.
Here are some frequently-used and time-tested cross promoting techniques you can use to promote your Online Business:
[1] Link Exchanges
Exchanging links with web sites similar to yours should be one of the first things you should do on the first day your Online Business is open. By exchanging links with similar web sites, you will not only increase your Search Engine ranking, but you will also increase your web site traffic and Google page ranking.
[2] E-zine Ad Swaps
E-zine advertising is one of the best forms of advertising on the Internet. By swapping ads with other E-zine publishers, you can run your ad in other publications free of charge.
[3] Have Ebook Exchanges
You can cooperate with other Internet Marketers or Internet Business Owners in creating free E-books to freely distribute. The free E-book will mutually benefit and promote both of you while providing valuable information for your visitors as long the E-book is viral in nature.
[4] Give Free Bonuses
Free bonuses are often used as an incentive to increase sales. Provide and exchange bonuses with other Online Business owners. This technique will not only increase your sales, but will also promote your products and services.
[5] Establishing Joint Ventures
This is by far one of the most powerful forms of cross-promotion technique practiced by top Online Business persons. You and another Online Business person will partner together in a marketing effort that will result in mutual benefits and profits.
As you might have noticed by now, the techniques presented above do not require any investment from you in monetary terms, just some hard and smart effort on your part!
Copyright Edmund Loh
About the Author:
Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report. Visit E-Biz Wiz Blog for proven ideas, tips and information on starting your own Internet Business and subscribe to the 12 Day Internet Marketing Success Course at