Many people throughout the life of online marketing have utilizedthe use of Kaizen. As a matter of fact I would venture a guess thatalmost all successful businesses in todays markets are using it.Which leaves one to wonder, what is Kaizen Well, to put it in alaymans words it is the practice of continuous improvement; the fact that we should never be satisfied with what we have, and insteadalways press onwards to improve what we have to something better.
This can be utilized in many ways, for example, you might own a homebased business such as a plug-in-profit homepage where the biggest work load is the advertising campaign. To find new ways to complete tasks in this process easier and faster can mean that you will be getting more done and earn a better income, or maybe just have the time to catch up with some sleep that might be long overdue.
However, it is important to know that Kaizen is something that is utilized over time and is a never ending process. As time goes by you have to keep in touch with all new opportunities that comes flying your way to keep competitive in a way that lets you choose what to improve in you business. This in itself has the effect of giving you a competitive edge against all those that ignore this very easy, but vital step.
Many believe that one can get a successful business by working really hard in the beginning and then wait for the money to come rolling in. I would say this is the best way to kill a business and it is also totally against everything that is Kaizen.
Ok, it is true that the business starts to flourish in the beginning when the efforts by the owner and/or employee is at its peak, however once the well deserved payoff from all the work starts to roll in many sits back and forgets the most important step in any business; too keep the payoff at its peak capacity at all times!.
In essence, the theory of Kaizen can be compared to the fable of the rabbit and the tortoise; a rabbit and a tortoise are going to race each other from one end to the other, the rabbit runs fast and quick but gets burned out very fast, while the tortoise takes it slow but keeps his pace and even slowly increasing it at times, and in the end he gets past the rabbit and wins the race. The quick rabbit that is all burned out, and lays in the grass beside the road halfway through the race, thinks for himself, even I, will take it slow and increase my pace as I go along next time.
In this fable Kaizen is the tortoise and just like the tortoise slowly improved his pace, so can a business person improve the business that is being conducted. Since it is better to take it slow and learn on the way meanwhile you keep improving all aspects of the business, rather than to rush things through just for the sake of getting it done.
A famous quote that I heard once goes like this Rome was not built in a day...but alas...it was built indeed.
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Kaveh Fard is currently running a free ezine about home based businesses which can be joined at: or, you can check out his homepage at:
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There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. Its no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first placehence online advertising.
Internet advertising generated an astounding $1.92 billion in 1999, double from the amount generated in the previous year.
According to the Association of National Advertisers, nearly half of all American companies are selling online. The American City Business Journal reports that businesses that use the Internet grow 46% faster than those that dont.
Online advertisers beware; marketing trends in this industry often become outdated faster than you can say pop-up. Here are some of the most common outdated online marketing techniques that should be avoided:
- Pop Ups Ads- Pop-ups ads are like the billboards of the information superhighwayyou cant go anywhere without seeing at least one. The Internet has become so saturated with pop-ups that overall web traffic times are slowing down. Most web users are downloading software that eliminates them from their system, so they are not the best way to reach prospective consumers.
- E-commerce sites- Internet stores have become way too abundant, especially when likely 99% of what youre looking for can be found at Amazon.com, the site that boasts Earths Biggest Selection. Unless your product is so extremely unique that it cant be purchased elsewhere on the Web, an e-commerce site may just be a waste of time and money.
- Re-selling E-books- E-books seem like a great idea. However, most of the sites that sell them offer the seller the right to resell the book to others. Therefore, the market has become saturated with books that are often available for free from some sites. And why would someone want to buy an e-book from you that they can get for free elsewhere
- Safelist Advertising- Like e-books, this is theoretically a good idea. Safelists are groups of members who have opted to receive ads from fellow safelist members. This form of marketing loses its effectiveness due to the fact that most members just mass-delete their bulk emails without reading them. Everyone wants others to read their ads, yet no one will stop to read other peoples ads.
- Free For All pages- FFAs will post your ad in one of seven categories on their page. Like safelist advertising, the idea is that the thousands of others that post ads will see your ad and click to your website. Again though, everyone goes to FFAs to post, and not to access ads. On top of this waste of time and Internet space, your email account will get flooded with massive amounts of spam if you sign up with one of these sites.
Jessica Klein is a member of the Mount Real Research Team, whose aim is to seek out and distribute business information to the virtual public. She is a freelance writer based in Montreal, Canada who loves writing about anything from accounting to zebras.
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