1. Tell your potential customers special events yourbusiness has sponsored. It could be charities, fundraisers, charity auctions, etc.
2. Tell your potential customers about any mergersor joint ventures with other reputable organizationsor businesses they would recognize.
3. Tell your potential customers some valuable info.This will create rapport with them. It could be tips,a how-to excerpt, etc.
4. Tell your potential customers about reviews ofspecial events your business attended. It could betrade shows, seminars or conferences.
5. Tell your potential customers stories about yourcustomer service. It could be how you help a newcustomer, an award you won, etc.
6. Tell your potential customers stories about youremployees. It could be about why they like to workfor you, their personal profile, etc.
7. Tell your potential customers about milestonesand goals your business has achieved. It could bea sales goal, customers served goal, etc.
8. Tell your potential customers about innovationsyour business has discovered. It could be inventions,new technologies, patents, new products, etc.
9. Tell your potential customers the things you havedone to improve your product. It could be lighter,faster, heavier, slower, etc.
10. Tell your potential customers a little history orpast information about your business. It could behow it started, how you got the product idea, etc.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.
1. Announcement Alerts - Give customers e-mailalerts about critical information or product releasesbefore your non customers find out about it.
2. Discounts - Allow your customers to get lowerprices on your products and other related productsother businesses sell.
3. Expert Call Ins - Set up a date and time whenyour customers can call up and talk directly withexperts that are related to your industry.
4. Private Invitations - Give your customers privateinvitations to customer events that non customerscannot attend.
5. Online Rolodex - Compile a list of web sites oronline contacts that are related to the product. Youcould publish it on CD-ROM or on the web.
6. Archived Information - Bundle together someolder information thats no longer available. It couldbe e-zine back issues, articles, transcripts, etc.
7. Mentor Program - Give your customers unlimitedconsulting with their purchase. Allow them tocontact you by e-mail, phone, fax, in person, etc.
8. Audio/Video E-zine - Give customers an upgradedversion of your e-zine in online audio or video format.Non-paying customers could only get it in e-mail.
9. Freebie Announce Board - Offer your customersa message board were they can announce freebiesthey offer from their web site.
10. Barter Discussion List - Offer your customersthe option of joining a barter email discussion list.They can barter goods and services with others.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.