Whether you want some exposure or massive exposure, especially on the internet, you got to put some work into it. Just think about it; either you are trying to advertise a product or a website; you will have to start somewhere. People are not just going to be able to find your site or product; out of 3 billions websites in this world, what are the chances that one will accidentally type in your domain name.
Many advertisers use search engines to get exposed, paying so much per click that does not even guarantee that that click will get them the sales to justify the money that they just paid to the search engine for that particular click. Unless you dont care about losing $100 daily in Google or Yahoo!, you may want to stay away from search engines for nowcheck out Search Engine Optimization.
How about banner advertisements Not only does it have lower conversion rate than search engine CPC (cost-per-click) advertising method, it costs you more up front, if you want the right audience. Unless you have a couple of thousand to spare, without any guarantees, try to avoid banner advertisementsand that goes for banner exchange as well, which I personally find totally worthless unless you receive so much traffic to your site that you will get more from the banner exchange program. But by the time you receive so much traffic, you wont need to go looking for banner exchange software or programs to gain more exposure; they will come looking for you.
The simplest solution I found for product advertising, spending the least amount of money, is advertising on eBay or any similar marketplace. Im not talking about listing just one lousy listing. List multiples of them. Dont be like the ones that list 10 at the same time. If you are thinking about listing 10 of them, spread them out maybe in one hour intervals. The more you list, the more exposure. Some marketplace will cost you, but some are free (eg. craiglist.org). You cant list so many on craiglist.org because they are very strict with spammers. They will even block your IP address for 24 hours so you cant access their site. If you can come up with different titles and descriptions for every listing you post, you will probably avoid the trouble of getting caught by craig.
If you are trying to get your website exposed, eBay is a bad idea. People dont go to eBay looking to find another site to shop at; eBay is probably the consumers final stop to shop. If you really want to get involved in getting your site exposed on the web without throwing your money away at search engines, go submit your site in web directories. There are thousands and thousands of web directories where you can submit your site toand majority of them are free. Some of them you got to pay to submit, but its only a one time thing, and usually, the paying ones receive more traffic. Dont spend time submitting to web directories that bring in like 10 unique visitors a day. Start from the busiest ones first, and move your way down. To make your life easier, download Alexa Toolbar, which will show you where the site you are at that moment is ranked, and by clicking on the number rank, you can sort of see how busy the site really is.
Another way to get exposed on the web is through an affiliate program. Your site will have to be a bit established before starting up an affiliate program not only because it may cost a lot to create such program, but your site will also need traffic to have interested affiliates to post your banners or products on their website. Big sites like Amazon.com, Buy.com, Overstock.com, and even eBay.com have their own affiliate programs, which brings them massive traffic resulting in millions in revenue and sales. If your site has traffic and something to show, affiliate program can really get you going.
If you have another way of getting more exposure that I havent mentioned and you would like to share, please feel free to email me at missing@imbae.net
By Anthony Bae
Raising Money for Charity by Selling Links to Online Advertisers
Solo ads are still a very powerful way to advertise your website or affiliate product. You can use solo ads to do numerous tasks and jobs to create a buzz for your site, develop instant name recognition, and create a large flood of visitors to your site.
Actually, solo ads are as powerful as articles are in promoting your website. In most cases, solo ads can generate a quicker response to your site than writing and distributing articles. Mostly because solo ads are an instant delivery while articles can take a while generating search engine rankings.
In order to do that, your solo ad must be powerful. A sloppy solo ad simply wont do the job. A profitable solo ad is one that;
How do you do that After writing thousands of solo ads for thousands of clients all over the world, I have realized what it takes not only to write a good solo ad, but one that will generate a desired response.
Solo Ads Must Be Targeted
This solo ad tip is something to think about before you even begin writing your solo ad.
One of the misconceptions of solo ad writing is that you can write one ad for everyone. That simply is not true. Your ad must be targeted with one very specific audience in mind. By writing a solo ad that is speaking to a targeted audience it seems like just that. You are talking to that specific person. You have narrowed your words for just one person.
This creates an atmosphere of trust and relations. The reader is beginning to feel connected to you and your product.
Solo Ads Must Have a Powerful Headline
Think about it. What ads do you click open Something that is obviously an ad, or something that peaks your interest and makes you want to read it
If I know an email is an ad, I never open it. Never. I just dont have time to read another ad for something I really dont want. Chances are, you dont either. And the general Internet public doesnt read them either.
Solo ad success starts with the very first thing a reader sees... your heading, or headline.
It must not only be a powerful mix of words, but something that begins to grab the reader. Headlines like Great new opportunity for thousands a month! just isnt going to work. Its blatantly an ad. Something Ive been experimenting with lately is something like, (first name goes here), I stole (experts name here) secret to how he made his fortune!
Its what I call a first person approach. You are using names and it sounds like a personal email. Sure, its still an ad, but at first glance, its an email.
Solo Ads Dont Sell Anything
Yes, you heard it right. Solo ads are not to sell anything. So dont try.
Solo ads are to generate a lead. If you have taken the first solo ad tip into consideration and have targeted your ad very narrowly, then this part is easy.
Create your ad to instill and emotional desire to follow your path. The path starts with a solo ad.
Think in the terms of leads and not sales.
Solo Ads Are Mini Articles
Yes, they are. Solo ads should take on the same form as an article. What I mean by that is keep it short, concise and very clear. Dont try to mislead or use funny word tricks.
A lot of white space, or spaces in between paragraphs, and subheadings to keep the reader who skims travelling through the ad.
Another little solo ad tip that I use frequently is to sprinkle a little bit of good usable information in the body of the ad. Maybe something that is new technology, little known facts, or a quick tip on how to do something. In all the ads Ive written, this little mini article tip has worked with amazing results.
Solo Ads Need A Sense of Urgency
If there is something that is completely lacking in the solo ads that I rewrite, or consult on is that there is no clear cut sense of urgency. It just drags on and leaves me wanting to take a nap.
The ad must read from beginning to end like youre in a race. Speed and urgency are essential. If you craft your ad with a flow that doesnt stop, meaning no gaps or chance to think, you are creating a sense of urgency. Im not talking about the buy before midnight tonight scheme. Everyone knows thats a marketing ploy.
Im talking about an ad that keeps the reader wanting to do something by the time they reach the end of the ad.
Solo Ads Need A Call To Action
One of the things I get very upset and disgusted about is the complete incompetance associated with this solo ad tip. Im sure everyone has heard this a million times. And people are doing it. Its not a problem of not using this tip, its a problem of not doing it right.
A call to action is so much more than click here now.
A real call to action makes the reader want to do something. Its the culmination of the entire ad.
I see so many ads written very poorly with the click here now link at the bottom of it. I really didnt feel like clicking there and probably never would. A call to action takes everyting you have done with the ad, acts upon the emotions that have been fired up, and leaves them no other option but to click here now.
If your solo ad is written with these tips embedded into it, you will see an amazing increase in your click thrus, your website conversion rates, and of course, your profits.
Tim Bossie is the owner of and creates solo ads that will achieve very high click-thrus and conversion rates for more profitability. You can get these awesome ads by going to . In just 2 quick hours your ad will be ready.