First impressions affect your relationship with someone for life. In the pay-per-click world, your business depends on first impressions. By using effective power words, you can turn a lackluster advertisement into a click machine.
Power words create emotional responses. When we learn language, we learn to associate emotions with words. Effectively matching power words to the emotions you intend for your reader can create a huge difference in the responses to your ads.
One Word Impact
My first ad for a support forum on Google AdSense was dismal. I did not even get enough clicks to fill my $3.00 daily budget. I put myself in the searchers place and thought about what I would want if I were searching for a support forum, and the word that sprang to mind was friendly. I created a second ad with the word friendly added and let the two compete with each other on AdSense. I was shocked! The friendly ad not only drew twice the clicks for twice the traffic, it also increased my conversion rate without making any changes to my web site.
Get the Readers Attention
To bring about valuable clicks, you first need to get the readers attention. Power words that create strong emotions will naturally draw a readers eye and attention to your ad. Use power words such as sex, money, shock, win, incredible, success, love, secret, strategy, discover, reveal, and uncover. Here is an extreme example using a list of words to get your attention. Notice how the power words draw your eyes to the sentence.
Uncover the shocking yet secret strategy to incredible success in love, sex, and money.
Generate Interest
Now that you have the readers attention, the next step is to make sure they are interested enough in your ad to click through and see more. Give them a reason to click with effective power words that answer their need for your product and to save money.
* Can you afford not to
* Invest in your future.
* The -your product- advantage
* Dont pay more
* Special offer
Motivate the Reader to Click
Now its time to close the deal. Use power words to motivate the reader to click. You can use call to action power words along with statements to make the reader feel good about clicking. Be certain you read the advertising guidelines as some search engines, including Google, set restrictions on how you can use call to action power words. Here are some examples.
* Seeing is believing
* You owe it to yourself
* Visit -your company- today
* ______ awaits you.
Experiment with different advertising power words to create that click-through ad sensation.
Elleth Faewen owns and operates the new web advertising support site -- an Internet company dedicated to helping you discover proven techniques to generate profit through effective web advertisements.
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Matching Options
When running an Adwords campaign, you can and should define when your keywords will appear in search results. To do this, you can select matching options for each of your keywords to either reach a broad audience or target a niche.
The Google Adwords platform allows you to select four matching options:
Broad Match
Broad match is the default setting for an Adwords campaign. Broad match means your ad will appear in search results when any combination of the words in your keyword phrase search. Many an advertiser has learned expensive lessons using this setting. Lets look at an example.
Assume I am selling travel writing diaries and using travel journals as my keyword phrase. Any time a person enters any combination of travel and journals in a search, my ad will appear. The ad will also appear for plurals and relevant variations. While this may sound great at first glance, a broad match setting can result in low quality hits and poor conversion rates. A person searching for travel journal stories is going to see my link. While a decent percentage will click my link, they are far less likely to buy because they are just browsing. Using broad match, my costs go up and my conversions go down.
Broad match isnt necessarily a bad option. If your product makes a popular Christmas gift, you definitely want to use the broad match option in November and December. You prospective clients will be motivated to buy. Even the browsing surfers will convert well.
Phrase Match
Phrase match is a matching option that gives you a bit more control over your ads. Phrase match tells the Adwords platform to only show your ad when a search is conducted for the particular order of your keyword phrase. Using the phrase match option for travel journals, my ad would appear when someone search for a phrase with travel journals in it, but not journals travel. To use phrase match for keyword phrases, you simply place quotation marks around them.
Exact Match
Exact match isexact match. It is the most targeted option. You should use it only if you want your ad to appear in searches for the exact keyword phrase as written. For instance, if I want my ad to appear in searches for travel journals and nothing else, I will use the exact match. To select the exact match option, simply place brackets ([]) around the keyword phrase.
Negative Match
No, the negative match option doesnt involve cussing, insults or adult sites. Instead, it allows you to designate which keyword phrase search results you do not want your ad to appear in. For example, I may not want my travel journal product to appear in search results for Amazon travel journals. I would simply list the keyword phrase with a dash (-) in front of it and my ad will not appear. The negative match option is a tremendous option for eliminating junk traffic from your Adwords campaign.
The Google Adwords platform is a tremendous advertising platform. Effectively manipulate your keywords and it can be a highly profitable one as well.
Halstatt Pires is with - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.