Have you noticed lately how savvy webmasters are usingsimple, content-rich articles to pull-in more targeted*traffic* to their Web Site audience without spendinga dime on promotion or advertising
Its a fact: content is KING on the Internet. Heavytraffic Web Sites and BIG Newsletter directoriesare on the lookout for FRESH, original content inthe form of articles, interviews, news and reviews.
People need information desperately. They are eagerto read something NEW and interesting that capturestheir attention. We live in the information age,and information sells, both in print or online.
Believe it or not, writing & publishing articles on theWeb IS one of the BEST marketing strategies one can use tocreate an instant avalanche of FREE quality *traffic*to their Web Site.
Here comes the most exciting part ... the type of *traffic*that you receive by publishing articles on the Internetconverts far better than any other PAID tactic youever heard of (e.g. PPC, Classifieds, FFA links, Banners,Safe Lists, etc.)
Astonishing, isnt it
And that doesnt take into account the fact that, once your article IS published online, it spreeds like wild-fire, regardless the product, service, or information youpromote / *sell* in your resource box - the signatureline at the bottom of your article.
But there is just one small catch...
Your article should be informative, well-written, withno poor grammar, typos or errors. More than that, youshould follow a set of guidelines before publishing it,otherwise most webmasters and Newsletter list ownerswont accept your content, regardless its quality.
These rules vary from publisher to publisher, so its agood idea to study each Web Site or Newsletter publishing guidelines before submitting your article to them.
Fair enough
Ok, I must let you in on a secret now ...
Writing & publishing articles online is the BEST promotional tactic used by TOP marketing Gurus. Youd be a fool notto ADD this powerful tactic to your overall marketing arsenal.
What makes this system effective and viral
Usually, Web Site owners and Newsletter publishers will postyour article to their Web Sites / Newsletter (they are reallyhungry for FRESH content!), the search engines (e.g. Google) will index those pages, and you end up getting traffic fordays, weeks, months, sometimes even years - after youpreviously publish your content (article).
Listen, Im not kidding around. Writing articles it reallyhelps to ...
- boost your exposure on the Web and get more hits,sign-ups, downloads, trials, orders
- become an EXPERT in your field and form NEW allianceswith better known Joint Venture partners while gettingthe BEST business offers & opportunities
- turn visitors into loyal, long-term customers whoorder from you again and again as well as recommendingyou to their friends and business partners.
To conclude ... if you need tons of NEW visitors to your Web Site for weeks, months, even years... without spendingmoney on advertising, then start writing articles right away.
You have no excuses, start your own *traffic* virus nowand receive lasting *traffic*, expert status and moreincome than you can handle.
Codrut Turcanu offers a *free* Course by e-mail:Top 6 Ways to GET 300% More FREE Targeted VisitorsTo Your Web Site and Finally Make More Money Online
I admit it, I have a problem. Im a control freak and I like to do things myself because Ill do it right and save money at the same time.
This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didnt know how to set up a blog, I paid somebody to do it all for me. At the same time, I know enough about web programming to be dangerous and figured that I would take over once it was up and running. Consequently, I really messed things up for a few days.
This was a great lesson to me on why I pay people to do things that I shouldnt be doing. I dont paint bedrooms (and my wife is much happier for that), I dont change my oil (tried and failed) and I dont mess with plumbing. But like so many other people I still find myself trying to do things myself in order to save a few bucks. In the end, it usually costs more--either in insufficient time management or having to fix what I broke--than it would have if I had simply paid somebody with experience to do it right.
The same standards can and should be applied to online marketing. I run across many people who still like to take care of these things in-house. I certainly understand the motivation for doing so, saving money and all that, but what about the time factor What about ensuring its done correctly. What about keeping up with trends and industry changes
Doing your search engine optimization and marketing in-house will often times produce poorer quality results and use up more valuable man-hours than simply paying a professional in the first place. Even if you were to hire a full-time SEO to work in-house there are so many that are necessary to make any optimization campaign successful. If you rely on only one person to do all that youll still be shorting yourself some necessary components that make a campaign successful.
There is a reason that the clich you get what you pay for is so often repeated. Because more times than not, it turns out to be true. So the next time you think youre going to save money by getting it for free, weigh the cost vs. benefits for the long-term. Are you certain that the job will be done right Do you have the knowledge to ensure success Are you really going to be saving any money, or will you end up losing more than youre saving.
These are all valuable questions to consider, and if you do youll be better armed to make the right decision for your situation. Afterall, any marketing job done right is an investment to your future success.
Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1998. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at