I. Email campaigns.
These are best accomplished through having visitors submit their email address on any page on your site (ensuring that you offer a privacy guarantee). The input field must be made clearly visible on all site pages, and invite the visitor to submit their address in order to obtain a special report, newsletter, or some type of informative piece of great value to them.
A database is then built over time behind the scenes, as a result of this lead generation, and a monthly e-mailer is sent in order to stay in touch. This establishes, on a regular basis, expertise on the part of your company, exposing the receiver to many topics and aspects of your industry. In order to provide an additional pull, each email should also contain an incentive at the bottom for 10% off products or services, a free consultation, or the potential for winning a prize.
Many positive effects result from the above-mentioned actions and incentives. The email recipient is educated ongoingly, they warm up to what your company has to offer, expertise is established, and they are already educated when they are ready to hire you meaning your company saves on time and effort getting them up to speed!
II. Landing pages.
Creating Landing pages is another effective, but under used, method of marketing.
A landing page is a detailed information page about a product, service or offering that users click through from an advertisement (Web, Print, word of mouth, etc.), email or search engine result.
Landing pages are superior to a home page because they are targeted to a specific task that controls the users experience and leads them through a process (sale, email collection, survey, and so forth).
There are a number of ways to market a landing page and each strategy is specific to the content on the page.
III. Archive of articles.
The creation and addition of informative articles is a powerful way of pulling visitors into your site. These can be written by your company and/or others, and are simply placed on your server with a top-level menu that makes it easy for search engines to go through all the pages and index them for searchability. There are many writers who make their work available as long as they are credited and contact information is provided.
The benefit here is in placement with the search engines. By having a plethora of keywords on these pages, there is a greater likelihood that a visitor will be pulled into this domain when they search. Each page has the sites design wrapper around it which provides the visitor with navigation into the site, if they wish to pursue it.
These archives can be available through your main site via a link, or not at all. Perhaps these articles dont tie in well with the main site and are simply used as good information to pull in an audience. In other words, lead generation.
IV. The chapter concept.
Incorporating the following concept has great potential for enhancing your marketing efforts.
Simply place the chapters of a book or mini-course on your site as separate pages, where each chapter has fields at the bottom for the visitor to sign up and receive one article per week. Each article is then emailed to them and again, has an incentive at the bottom for further pull. Note: If you are publishing someone elses work, be sure there is no copyright infringement!
Once again, these can be simply sitting on your server to register on the search engines, or somehow tied in to the main site. A random chapter, for example, can be placed on your home page, which then leads to the signup page.
V. Building an online community.
One effective method of drawing people to a URL that can be easily tracked is by inviting them to answer a particular question or join a discussion. This can be in the form of a bulletin board, or a more simple method of posting their comments (as illustrated at the end of this very article!).
As always, the user signs up first, submits his/her comments in a field, and then gains access to a listing of all submissions for further reading. This not only allows visitors to see how others are thinking, but gives your company a wealth of information on peoples views and attitudes for further shaping of your products, services, and marketing efforts.
VI. Tracking online.
As mentioned above, URLs for tracking are very powerful. Through Web statistics, all these mechanisms can be tracked to see what is working: hits on individual pages, emails submitted, responses to incentives, etc. Its all a numbers game!
Tracking, of course, includes constant monitoring and adjusting, in order to discard what is not working and to optimize the schemes that do yield results. We highly recommend Claude Hopkins Scientific Advertising as a reinforcement on this core concept.
The key is implementing and maintaining systems that have proven to be effective over and over again. Email campaigns, landing pages, archiving articles, building an online community, applying the chapter concept, and tracking results are truly the tricks of the online marketing trade for the continuous growth and vitality of your business.
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Red Frog, Inc. is the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Video production and Web/CD-ROM development.
(888) 955-0550 |
2005 Red Frog, Inc. You have permission to distribute thisarticle as long as all of the text contained herein remains intact.
About a year ago, my father introduced me to the concept of harnessing the power of the internet to earn residual income. I became fascinated by the idea of creating residual income; achieving financial freedom and success beyond my wildest dreams. Residual income is the best kind of income to have since you dont have to work for it, instead it grows through the possession of certain assets which appreciate through time like real state, stocks, and mutual funds. After reading countless of books I was sold on the idea of network marketing which allows the average person to start their own business with minimal risk and capital investment to build this residual income.
A network marketing company markets their products through independent sales associates who in turn recruits other associates to build a team where the associates earn a commission on the sales volume of his entire team. Therefore with this kind of business structure, the earning potential grows exponentially as more people join the team. Most people develop their network marketing business from their own home in their part time, therefore it is not necessary to quit their jobs which makes it ideal for stay-at-home moms who are looking to create an extra stream of income without neglecting their families.
In addition to all this, when you combine the power of the internet and the ingenious compensation plan of many network marketing business, the average person can achieve staggering levels of financial success. Old fashion network marketing systems involve the associate going to their friends and family in order to build their business by selling products or recruiting prospects. In order to make money with this old fashioned network marketing system, a lot of resources are spent in presentation and advertising. However when someone uses the power of the internet to build their network marketing system, it is not necessary to bother friends or family anymore because the associate can generate leads or sell their products by advertising for free online. There are hundreds of ways to advertise by using the internet, as a result you are never limited to the amount of leads that you can generate and the income you can achieve.
Another great benefit of owning your own business as opposed to being an employee is the taxation benefits, which alone make network marketing worth checking out. When you have your own business you can deduct endless amounts of expenses like a portion of your mortgage, car, computer, and so forth. It is not even necessary to make money from your business to take advantage of these taxes benefits, all you have to do is to prove that you have worked on developing your business.
If you decide that you want to be a part of network marketing, there are certain guidelines you should follow to ensure that you choose a successful company that is right for you. Here are some steps to follow.
1) THE PRODUCT. Make sure that the product offered is of high demand and quality, and is something that people will most likely consume over and over again.
2) THE COMPANY. Beware of companies that are just starting out. I suggest you choose a company that has been around for at least 5 years and which has proven itself by growing in the past few years. Longevity is the key. It would also be good to find publicly traded companies because their financial statements are available online like www.morningstar.com, www.nasquad.com or www.valueline.com.
3) REPUTATION. Check the company with the Better Business Bureau for any complaints against the company or fraudulent business activities..
4) COMPENSATION PLAN. How often do you get paid What is the commission you will receive Do you have to meet certain quotas to receive commission and how much is it Make sure the compensation plan is fair to you.
5) TRAINING. In network marketing, the people on your team will most likely help one another to succeed, therefore make sure that you belong to a successful team and that there are regular training sessions scheduled and that your sponsors are easily available for questions and support.
Once you have made the decision to start up in network marketing system, make a commitment to spend between 10 to 15 hours a week to start this business. Many people have been able to match or surplus their salaries by network marketing, however this requires motivation and commitment, but the rewards can be staggering levels of financial success and freedom
Alejandra Rodriguez is an associate of UsanaHealth sciences, a successful network marketing which marketstheir products through the internet. To find out how thousandsOf people are creating financial freedom all acrossthe globe and how to get in on the action check out:
Authors Email: alex2a2@hotmail.com