If you ever used Google AdWords to advertise your product or service online, youd have experienced the sheer power of this online advertising medium.
In fact, more and more online marketers, both large organizations and one-man companies alike, use Google AdWords for a variety of purposes, including but not limited to:
However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.
Worst still, a poorly implemented Google AdWords campaign can even break your wallet!
So, how does one develop an effective Google AdWords campaign
Here are 7 useful strategies you can use to maximize your Google AdWords campaign:
Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases
It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.
And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.
Here are some tools you can use to generate keywords and key phrases:
Google AdWords Keyword Suggestions tool:
Good Keywords:
7Search.coms Keyword Suggestion Tool:
WordTracker:
Misspelled Keywords:
Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad
Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher click-through more frequently.
Heres a quick and dirty way to develop a killer ad headline and description model other Google AdWords ads!
Notice I said model and NOT copy.
All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.
Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.
Heres a Copywriting 101 Tip Your headline and description should mention the BIGGEST benefit of your product or service.
Strategy #3 - Use the Keyword Matching option to better target your ads
Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:
Cost-Per-Click (CPC) X Click-Through Rate (CTR)
Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.
For example, a phrase match keyword like popup generator will show up for the search query best popup generator but will not display for the search query popup a generator - so using the Phrase Match option will minimize untargeted impressions and result in Click-Through-Rate (CTR) improvements.
Strategy #4 - Limit the ad impressions to certain countries and/or regions once youve received customer data from the initial sales generated
For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.
Strategy #5 - Add a subscriber sign-up box on ALL the websites youre promoting.
This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.
Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites
Heres a 5-STAR SECRET Google doesnt want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!
A DHTML pop-up is technically not a pop-up - it is really a floating menu, made to look and act like a pop-up!
You can find out more about PopupMaster Pro, a new-generation pop-up software (that also beats pop-up blockers) here:
Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!
Strategy #7 - Monitor and manage your campaigns
Youll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.
And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.
Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.
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Copyright 2004 Fabian Lim
Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at To subscribe to his free newsletter, BizSuccess Tips, send a blank e-mail to:
About The Author
Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes BizSuccess Tips, a free newsletter. To subscribe, send a blank email to:
One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.
It is well recognized that by capturing the visitors email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.
With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.
Here are three main ways in which you can do this:
1. Set your target page for your ad as a so-called name squeeze page - this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and make the sale. You still need to make sure of course that your ad accurately reflects your target page.
As an example of how to do this, lets say you sell cheap widgets, and your ad is displayed for the keywords cheap widgets. Write a report or an ebook on How To Choose The Best Cheap Widget and offer it for free on your name squeeze page, in return for their email address.
2. Use a special type of popup that doesnt actually display in a new browser window, but hovers over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.
You can get a free copy of the software I use by sending a blank
3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.
For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you dont show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are lost forever.
Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.
Copyright 2004 Steve Shaw
About The Author
Steve Shaw has been marketing full-time online since March 2002, developing software products and systems for effective e-marketing - for more information see .
For the technical edge on e-marketing, and to claim some valuable bonuses, you can subscribe to Steves popular newsletter at .