Hi All!!
Website promotion can seem confusingly complicated. There seem to be so many, sure-fire new ways to get thousands of hits to your website. Whilst some of these methods work, most just waste your time. The most important strategy is to rank high for your preferred words on the top search engines. Search engines send robot spiders to index the content on your webpage, so lets begin with steps to prepare your webpages for optimal indexing.
Write a Page Title: Write a descriptive title for each page of 5 to 8 words. Remove as many filler words from the title, such as the, and, etc. Plan to use some descriptive keywords along with your business name on your home page. Words people are most likely to search on put first in the title (called keyword prominence). Remember, this title is your entire identity on the Search engines. The more people see in the blue highlighted portion of the Search engines that interests them, the more likely they are to click on the link
Write a Description META Tag: This sentence should describe the contents of the body text of the webpage, using the main keywords and keyphrases used on this page. If you include keywords that arent used on the webpage you could hurt yourself. Place those words at the top of the webpage, between the tags, in a META tag in this format:
Include Your Keywords in Header Tags H1, H2, H3: Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags
Make Sure Your Keywords Are in the First Paragraph of Your Body Text: Search enginesexpect that your first paragraph will contain the important keywords for the document. Other places you might consider including keywords would be in ALT tags and perhaps COMMENT tags
Develop Several Pages Focused on Particular Keywords: Develop several webpages on your site, each of which is focused on a different keyword or keyphrase. For example, instead of listing all your services on a single webpage, try developing a separate webpage for each. These webpages will rank higher for their keywords since they contain targeted rather than general content
Submit Webpage URL to Search Engines: Next, submit your webpage to the important Web Search Engines that robotically index the Web. Look for a link on the search engine for Add Your URL. In the US, the most important are: Google, Inktomi, Alta Vista, and Tehoma. They feed search content to the other main search engines and portal sites.
Submit Your Site to Key Directories: Be sure to list your site in the free Open Directory Project (www.dmoz.com), overseen by human editors. This hierarchical directory provides content feeds to all the major search engines. Plus it provides a link to your site from an information hub that Google deems important.
Swap Links With Others: Identify sites with similar content to yours. Get in touch with the sites webmaster (use their name). Politely ask for a reciprocal link, then create a Links section on your site and put the links there. Not everyone will respond, but it is worth your effort as search engines can rank sites based on how many other sites link to it!
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A few years back businesses were throwing 20-30k a month on search engine optimization; at least the bigger businesses were. The small business was hard pressed to find search engine optimization for much less that actually worked.
As of today the landscape of search engine optimization has changed. Many of the once coveted secrets of seo are now common knowledge. More and more people know how to do search engine optimization and since supply increased the prices have dropped.
Another factor is that alot of the grunt work of seo that would have increased costs has been diminished via outsourcing to India and other countries who can now do this mind numbing work for much less thereby allowing seo firms to lower their costs even more.
As an seo with around 7 years of experience I find that most of my time these days is spent in research. Google is pretty good at keeping us all on our toes with each update they make to their search engine algorithm. Scouring forums, chatting with colleagues and investing time in experimentation seems to fill many of my days lately.
Having relegated much of my own firms grunt work to freelancers I am able to provide more and more value to my own clients for less dollars. In fact I find that my clients keep getting smarter and smarter and more confident about doing their own seo that I many times simply play the role of a consultant or seo coach.
As a consumer though I advise that people still be very careful about what they purchase even if it is cheap. Money is money and after all you still want results. The old rules apply here when searching for affordable search engine optimization and are as follows
Get case studies from any prospective seo you might hire
Get testimonials
Check references
Look for a proven track record and at least 3 years of online history in the industry
Always make sure they have a money back guarantee
Try dealing with a local firm based in the U.S. whether or not they use outsourcing is no matter as long as the actual company itself has a U.S. base. The reason being is that if something goes wrong its very difficult legally if you were dealing with a company based somewhere like Bulgaria.
Honestly a lot of seo really isnt that hard but it does require an attentive eye and a lot of patience. There are tried and true strategies to achieve top rankings but the dont happen over night.
We actually just created a mentoring package for folks who just want to do it themselves and save money and do it the right way. It seems to be working well and I encourage those who are not happy with their current website traffic or search engine rankings to consider such a program as a viable alternative.
Charles Preston is an Austin based SEO and President of click response where you can get affordable search engine optimization that gets results.