What is weird, well in the 21st century its getting more and more difficult to define what is weird and what isnt . According to the dictionary one definition is Of a strikingly odd or unusual character; strange. Surely that isnt enough any more A quick look at eBay and you will find hundreds of items that would comply with that definition. Toast with faces on it, Glass jars containing Ghosts and numerous examples of weird and wacky objects, (well weird and wacky according to the people who have submitted them.) The sheer number of them should preclude them from being classed as Weird. Mainstream Newspapers now have pages of weird news and no shortage of people willing to appear on them. The nightly news no longer finishes with heart warming local story it finishes with some weird local happening Weird is big news.
It seems that weird and bizarre are now mainstream and are considered marketing tools or a gateway to 15 minutes of fame. In earlier centuries the highlight of the year was the visit of a circus or a fair and their cast of weird and wonderful characters and creatures. Queues would form outside the tents as people waited to see the latest freaks and bizarre sights. The Internet is the modern equivalent of the Freak Show and with a bit of planning and preparation you can use this desire for the weird and wacky to promote your site or your company.
Viral marketing is the key to your success, Find something that people will find funny and amusing and want to show their friends and you are halfway there. Some recent examples are the plumbers van that had a naked body painted on door so that it looked like a naked person was driving. The photograph traveled from inbox to inbox each time the name of the company was seen along with the URL of their site, it was picked up by local newspapers and local TV and the work flooded in (sorry for the pun!).
It doesnt take a big budget just a big imagination, Find something weird, photograph it watermark the photograph and place it on your site take some anti leeching precautions to stop people copying it and send the link out, visit a few forums and place the link in your signature, pass the photo to some of the many sites specializing in weird soon you will have a stream of traffic to your site.
There is no difference from the Internet to the freak shows of the 19th and 20th Centuries except that this time the freaks are on the outside of the tent!
Mark Thompson ran an IT consultancy in London for many years . He now live in Spain and runs an number of websites including
Although many say that things change on the net, still what worked before keeps working. You can advertise with start pages or banner exchanges. They are both good tools. They can be the Greatest Advertising Technique to you, although some say that they are outdated.
Many do not believe that banner exchanges still work. Some still use them successfully. You need the right formula to make them work.
Let me give you an example: If you have a PC and you do not know how to use it, you need to learn how. You go and learn the tactics and you will successfully switch on the PC.
This means that you need to know how to use the advertising techniques. You have to see what works best for you Which do you prefer Start pages or safe lists. Its better to use the tool you prefer. This will make it more fun and you are likely to use it better.
There is a proven formula to market with safe lists. However 99% do not use it... Yet it has worked for those who use it. You need to know that there are millions of people using safe lists. Do you know that millions mean more than something
If you follow a proven, easy-to-follow tactic you will succeed with safe list. Using less effort and getting better results. You can be successful in everything, but you must know the right formula. You will realize that the right formula is also the easiest and fastest...
Try analyzing a program you use. You will find that there is something better you can do. There is a great formula you are not using.
Many people use start pages, yet 50% doesnt know that there exists a simple formula. You need to use splash, eye capturing pages and not sales pages in start pages. It is very common to see sales pages in start pages, which means that the owner did not figure out that there is a better formula to market with start pages.
Try figuring out what formulas you can use to make your advertising techniques successfully work.
Karl Smith
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