Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.
The following is a list of online advertising methods that you may or may not be using. It is important to track all of your online advertisement. This is the only way to determine which method works best for you and where you should spend your hard earned dollars.
How do you track your advertising There are basically two ways of tracking your advertising; sign up for a service or purchase ad tracking software to install on your server.:
A service such as ezTrackZ will manage all aspects of your tracking on their servers. This is a web-based tool that will allow you to quickly create your tracking links and report your results in real-time. Other examples of service based ad tracking are Hypertracker www.hypertracker.com and goToast www.gotoast.com Cost varies from $17 per month to $67 per year depending on which service you choose.
You can also purchase software such as AdTrackZ to manage your own tracking. Software like AdTrackZ must be installed and managed on your server and is available for a one-time cost.
Which ever method you choose, start now and stop wasting valuable time and dollars on unsuccessful advertising.
About The Author
Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at . and MailWorkZs flagship email marketing tool., Broadc@st at
Heres a simple way to use No Results, No Pay radio advertising and build traffic for your website.
Step #1 - Understanding PI - Per Inquiry Advertising.
Radio has a unique advertising format known as PI or per inquiry advertising.
PIs main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !
Inquiries are in the form of callers asking for more information.
The radio station counts each caller, and re-directs them to your web site address.
Step #2 - How To Start a PI Campaign.
Find a good directory of all commercial radio stations where you intend to advertise.
Some sample Internet resources :
- UK
- USA
- International
Other online resources can be found by searching for keywords like Radio Directories.
Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.
Note details such as :
Listener profiles:
Step #3 - Decide on Strategy and Wanted Response.
Before you contact the radio stations, be clear on strategy, goals and have your draft commercials in outline.
* Are you advertising a product offer at your website
Specify product details fully to avoid paying for tyre kicker inquiries.
* Is your Wanted Response to build an opt-in list
Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort
* Are you advertising for market research purposes
Tell listeners how and why they should participate.
* Decide how much you are prepared to pay per inquiry.
Step #4 - Use Your Strategy To Build A PI Proposal
Two aims in this step :
Keep in mind :
Write to the ad manager by e-mail or normal mail. In your letter :
Sidebar
If your Wanted Response is not selling a product, you must pay for inquiries out of your own pocket. Negotiate a keen cost per inquiry !!
* Explain how you will handle all the administration
For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product support questions.
Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.
This is practically *FREE* advertising, because you only pay for referrals once a sale is made !
Step #5 - How To Deal With Radio Ad Managers
If you do not hear back within a few days, call the station.
Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.
Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.
However, PI is not the only money earner for stations, so be prepared for a polite but cool reception.
If this happens, pick another station and start the process again.
The rewards of a successful PI campaign will pay back your effort many times over.
Step #6 - The Commercial Ad
Write your commercials outline to maximise your Wanted Response.
Write the outlines for at least two 30 second, and two 60 second commercials.
Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.
Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.
Listen to the stations ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.
Sidebar
When recording for radio you may or may not want to use your own voice. Radio stations have Voices to record your commercial for a fee before it goes on air.
They also have royalty free music to include with your ad.
Make your commercials memorable, with clear contact information for listeners to follow up on.
When such ads go on air during relevant programming, you cangenerate considerable traffic.
In closing, just do it and learn more than I can show you in a brief article.
Radio is often overlooked by online advertisers, but it can bring good results depending on your Wanted Response and at a surprisingly low cost.
Ad Managers are tasked with maximizing revenue for the broadcaster. They are flexible and as long as you demonstrate a financial benefit to the station, they will listen to your PI proposal actively.
This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.
PI is the lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.
About The Author
Charles Kangethe of is a leading new wave Netpreneur and a published author from England. The Simply Easier brand name is your guarantee of high value, quality Marketing Products, Services and Resources
Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.