Following are Five Immediate Changes You Can Make to Drive Traffic and Sales Through the Roof
1. Put More Oomph in Your Articles.
Dont tell the reader what he could do; tell him what he MUST do! Which of these sounds more dynamic to you: great copy, or brilliant copy Speak in an authoritative tone, and you will be regarded as an authority. Go bookmark http://thesaurus.com in your favorites folder right now. You NEED power words to make your copy pop!
2. Tell the Reader Exactly What to Do.
Ever read someone elses web page and find yourself going into the zone That happens to your reader, too. Snap him into action while hes caught in the trance. Click Here. Buy Now. Pop Your Email Address in the Subscriber Box Below. Seems almost silly, right But call to actions are everywhere because they really WORK.
3. For the Love of God, Dumb it Down.
Heres a big goof that new web writers frequently make: writing copy thats too abstract, too esoteric, too philosophical. Translation: you MUST dumb it down. This is the web, were all distracted as heck. I guarantee, nobody will think less of you if you simplify your concepts and language. Equate your web copy with a highway billboard. Surfers are cruising by, no heavy reading is going on here. Just trust me on this one, Smarty Pants.
4. Tell Them How Its Done.
Another common content error: letting your reader know what he CAN do, but never telling him HOW to do it. Todays web has everyone falling all over themselves to give away free information. If you do not inform your reader with the basics of how to accomplish a task, perform a function or use a new tool, I guarantee he will find out from someone else.
5. Be a Branding Whore!
Spend enough time hanging out in online networks, and you will recognize the Power Players by their ID Badge - that signoff that distinguishes what they do and lists their URL. Brand your business in every single email, article, forum post and blog entry that you write. NEVER assume taht everyone in the group knows you. Someone new will always come by... and can leave again just as quickly. Make your mark everywhere you can.
Are YOU Content With Your Content Get Top Secret Marketing Tips from the Webs Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit for more details.
Lets blow past all the reasons so many folks despise Eminem. Hes confused about what race he is, he says mean things and hes sending the wrong message to todays youth. Sure, we know that Eminem is the quintessential Bad Guy. But lets take a look at what makes Eminem sticky, like your web marketing personality should be.
Last night, Eminems concert was being aired on my TV and I confess I kind of watched some of it while writing articles. I couldnt help myself; the guy is THAT magnetic. So without further ado, I bring to you... Five Reasons to Emulate Eminem if You Want to Become a Web Guru.
1. Eminem Means What He Says... do YOU
Right or wrong, Slim Shady is one emphatic dude and that is exactly the way you MUST speak to your audience if you plan to build up to Guru Status. People dont follow weaklings. People follow leaders who are 100% sure of what they say. The best way to show your self-assurance is to PREACH, PREACH and PREACH some more. Never doubt yourself, at least not out in public. I mean never!
2. Eminem Loves to Stir Up Controversy... do YOU
Whos blog are you going to read; the wishy washy mouth breathers who parrots and whines all day Or the guy who makes people sit up straight and take notice because he states his opinion and is ready to whip out his debate guns if the need arises Be a little bit controversial in your web content if you can. Of course, unlike Eminem, a marketing professional should never be out to hurt or offend people with hateful talk. But you must have your own thoughts, and all the better if a few of them challenge the status quo. Be a ground breaker!
3. Eminem Is Lyrical... are YOU
Dont let those goofy lounge suits and the profanity fool you. Rappers are geniuses in their own right-- lyrical geniuses, that is. When was the last time you freestyle-rhymed a barrage of well-executed insults at a buddy and blew away the crowd of onlookers Um, probably never LYRICAL is exactly what you NEED to be when writing web copy for your business website. Your copy should have rhythm, steady beat, perfect pacing, alliteration, clever wordplay and original phrases. Heck, you can even bust a rhyme from time to time like the rappers, poets and songwriters do. If you cant create it yourself, hire a professional to create engaging copy thats so tight its on springs... and just like those pop lyrics, it positively SINGS.
4. Eminem Can Put the Crowd Under a Spell... can YOU
I nearly became hypnotized myself while watching Eminem put his audience in a trance this weekend. Charm and disarm your web visitors and fans like Em does. Be intense! Get a harness on your power to whip up the energy in a room (or web forum) and move people to action. Get control of your copy. Whip your website into tip-top shape, with an emotional pull that your reader cannot resist. It takes charisma, persuasion and sheer will power to put what you preach into common practice. Take your cue from Marshall Mathers and start converting those admirers of yours into loyal paying customers any and every way you can!
5. Eminem Does Dead-Ringer Impressions of Other People... do YOU
Ever listen to Eminem pretending to be someone from a foreign country, doing a Valley girl impression or making fun of the way politicians speak Blasphemous as that may be, that means he has an ear for how people speak - their tone, their inflection, the emotion behind their words. You must possess this same talent of emulating others if you want to sell things on the web and be good at it. Each product that you sell in your lifetime must effectively speak the customers language, talk his talk, walk his walk and essentially BE the customer, speaking through your product. If youre a natural imitator, youll no doubt excel in direct marketing and up your Crowd Wow Factor.
6. Eminem Emotionally Connects With the Audience... Do YOU
You MUST engage your reader if you want him to keep coming back for more. Just like Eminem makes every single person in his audience FEEL SOMETHING with his intense, emotionally-stirring lyrics... just like Eminem reaches out to touch the crowd with his own hand... you must reach out and touch your audience with your words.
In your copy, you must produce the desire for your product by tapping the needs of your audience. The words on your page should make the reader feel like you understand him so well that youre practically best friends. He must agree with what you say to the point of being utterly convinced that you can provide the solutions hes searching for better than the next guy.
So are you content with your Crowd-Wow Factor, and ready to become a Bona Fide Web Guru Then take your lessons from that disturbing rapper guy, Eminem... and start converting fans into loyal customers as soon as TOMORROW.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content Get Top Secret Marketing Tips from the Webs Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit for more details.