The first thing you should look for in a SEO Firm is whether or not they use a non-disclosure agreement. Any SEO Firm who advertises who there clients are is putting their clients at risk to unethical practices that other SEO firms will use to get a website penalized or banned so they can help their own clients. Also, any SEO Firm that is producing results isnt going to want other SEO companies to be able to analyze their work so they can copy their techniques. Just like the Colonel wont give away their Original Recipe for their chicken no good SEO Firm would so willingly give away their recipe for results.
The second thing you should make sure you have is a good contract that guarantees results and all fees you pay should be based on results. Any company that isnt willing to put their money where there mouth is isnt worth taking a chance on. Also, read all the fine print VERY CAREFULLY! Some SEO firms will say they guarantee results but if you read the fine print youll find that all they guarantee is that if you type your domain name in to a search engine that youll be in the top 10. The only reason your site wouldnt come up in that case is if you were already banned. Being banned means that your site has been removed from the search engines data base for spamming or other unethical practices.
The third thing you should look for is an SEO Firm that encourages you to get information and rates from other SEO firms. If a company has a good service then they should be confident enough to not be worried about another company outdoing them.
The fourth thing you should look for is how willing they are willing to answer questions for you. I am always willing to explain exactly why someones site isnt getting results and I will give them advice they can use themselves if they decide that they cant afford our services or if theyre not ready to get started.
The fifth and most important thing you should look for is a company that wants to stick with you for the long run. SEO takes time to get results and it takes a lot of work to maintain those results. Even if you get to the number one slot for the best keyword in your industry if you decide that youre there and dont need to work on staying there anymore in about three months youll start slipping and in six months youll be gone. As more and more companies start using SEO to get results its going to take more and more work to get results and keep them.
A good SEO Firm can do amazing things for your business. An unethical SEO firm can get you in big trouble that will take a lot of time and work to fix. Be careful when choosing an SEO firm and always go with your gut. If it feels wrong it probably is. If it sounds to good to be true it always is. I am always around if you have a question. I do work for an SEO company and as much as Id like to get everyone who could benefit from SEO as a client I wont tell you not to go with a company besides the one I work for unless I am positive that it wouldnt be good for your business.
Next Week Ill go in to some of the more technical stuff about SEO.
Jeffrey Henderson
Director of Marketing
VIP Search Engine Marketing
What does search engine positioning have to do with a self-publishing online writer The answer is simple. Actually it has everything to do with a self-publishing writer.
Everybody including self-publishing online writers needs traffic to their sites actually lots of it. In other words without traffic, nothing happens. And the most efficient and reliable way of getting that traffic is through high search engine positioning. Everybody knows that when most people do searches, they hardly go beyond the first few pages. So the idea behind high search engine positioning is to make every effort to get your site or blog listed on the first few pages.
Yet online self-publishing writers have a huge advantage in that articles or online content plays an extremely important role in search engine positioning and ranking.
Self-publishing Articles Are The Most Effective Search Engine Positioning Tool
The whole reason why somebody uses a search engine in the first place is to find information. Actually mostly, free information. This is precisely what an online self-publishing writer provides in plenty. Well-written articles from a self-publishing webmaster or online writer will always get any site much better search engine positioning. If those articles take trouble to use the right, less competitive keywords, then the result will be very high traffic coming in from search engines. This is closely related to search engine positioning because it usually leads to more links pointing at a site. If most of these links are from higher ranked sites, then there will be a dramatic impact on the search engine positioning of the site.
Self-publishing Writers Use The Resource Box To Get High Search Engine Positioning
One of the really important keys to getting a good search engine positioning for a site is for the self-publishing writer to make full and proper use of the article resource box. This is an art and skill that requires lots of attention.
It is the resource box that will usually contain links to the site where you want to drive traffic. And it is the way a self-publishing writer writes the resource box that will determine how many people reading the article will actually make an effort to get to the site. Believe it or not, a couple of words in the right order will make the difference between getting a dozen visitors and receiving thousands.
High Search Engine Positioning And The Right Keywords Will Lead To High AdSense earnings
There is little doubt that the Google Adsense PPC ads program is the most successful small business affiliate program on the World Wide Web. Good search engine positioning will lead to high traffic which will in turn impact very positively on the Google Adsense ads posted at the self-publsihing writer website.
There is really no other way of getting high consistent traffic other than through search engines and positioning is naturally critical in this matter. The higher the search engine positioning, the higher the traffic the site will tend to enjoy.
The AdSense program has become a very important source of revenue for most self-publishing online writers, most of whom will tend to post their articles to a certain blog and then apply to Google to be given the privilege of carrying AdSense ads on their sites.
Conclusion
High search engine positioning is therefore very important and critical to the earnings of a self-publishing online writer because a good ranking will attract much more traffic thus making the online writer more visible and much more capable of attracting clients to hi writing services and other writing-related products.
Christopher Kyalo is a successful online writer and entrepreneur. Visit his blogs for more powerful business tips and writing tips; and . He can be reached at strongwallafrica at yahoo.com