1. Make your ad prominent:
This can be done by keeping special characters like *, >, # , = etc.You can put these on top and bottom of your 5 line ad. Leave an extra white spce above and below your ad. This gap pulls readers eyes towards that spot.
2. Offer a discount:
Make it time sensitive. It will encourage your subscriber to check the product as soon as he sees the link. When they come to your website, try to get their email. Offer a free ecourse or free download. Once they provide their email, you can follow up them with your follow up autoresponder.
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml
3. Use one line attractive heading:
Like THREE Day Dis*count offer!FR*EE Upgrades!
Remember while you using certain words like free, discount, unsubscribe, debt, money etc which are spam trigger words.
http://office.microsoft.com/en-us/assistance/HA010450051033.aspx
http://www.andreaoneill.com/spamtriggers.html
4. Ad position:
Use Top or middle space in the ezine/emailing for your ad. More chances to be clicked by the reader.
5. Target Ezine:
Dont select the ezine based on price or number of subscribers. Select the ezine in which you are wishing to promote your email ad based on the similarity between your product/service and the ezine.
The more it targeted, more will be the click throughs and buyers. For example, if you send an ad related to golf to self-improvement ezines, its not going pull much results. You should send it to sports ezine subscribers especially golf ezines.
6. Tracking the ads:
You can track your ads by using any online tracking software or by creating a seperate html page for that ad. This way you can know which ad pulling good results.
7. Tip on selecting an Ezine:
Check if the ezine that you are going to send the ad is published on the web. Means some ezine publishers post their ezines online as archives. If they did, your ad will become a source for the visitors as the ezine get indexed in the search engine results.
8. Subscribe yourself:
Subscribe to the ezine that you want to send your ad. And follow up few publications. How ads will be placed, how many ads per issue, any bonus or discount offered on bulk order, how good the articles are etc etc.This way you can estimate the reliability of an ezine.
9. Price does matters:
If you want to display your product/service price, do it in a way that it will look cheaper. For example, dont say $25.00/month. Say it -Less than 80 cents per day to get the Exact results you want!
10. URLs in your email ads:
Check your urls working or not. Dont put long links, they may breakup so they give 404 errors. Put the link that takes the person directly to your product page. Dont let them land on home page and expect to dig on your web site for the product link.
Radhika Venkata (c)
Radhika Venkata
Subscribe to iNet Marketing Ezine which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!
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A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.
Your Whitelist is the list that contains the e-mail addresses of those you do in fact want to receive e-mail from. Some services require the accepted addresses be in ones address book to be added to the whitelist. While other software/services call this list the approved or allowed senders list and require you manually add those you want to accept e-mail from to your list. Regardless of what this feature is called, it is clearly not being utilized correctly and in many cases, at all.
What can be done about this A little user education and E-mail Whitelist Etiquette is in order!
=> When signing up for an online newsletter, mailing list or Web site service, immediately add their e-mail address or dot com to your approved or white list. This will ensure smooth communications with you and that e-mails will get through with the information you requested or confirmations necessary for you to acknowledge your request.
=> If you initiate the request, it is your responsibility to promptly add the other sides e-mail address or dot com information to your whitelist. This extra step will reflect that you are courteous and tech savvy! In addition, doing so will avoid those who you have requested information or services from, from having to follow verification e-mail instructions just to get you the information you requested. Besides, you cannot count on everyone responding to those verification e-mailsmany simply dont or cant (automated subscription systems).
=> Before getting upset because you perceive someone didnt respond, check to see if their e-mail was inadvertently deleted or sent to your Trash or Junk folder. Then, upon finding these e-mails in your Trash or Junk folders, add their information to your whitelist straight away. Too many onliners become belligerent about a supposed lack of response when in fact a response was sent and because they didnt clear the way for the e-mail to be accepted it was diverted to trash or not allowed through.
=> Web sites and newsletters should have a response or thank you page that clearly requests site visitors and subscribers to add the required e-mail address to their whitelist right then and there. If onliners know the address to expect e-mail from, it is much easier to expect that they will add that address to their whitelist and your e-mail will get through.
It is important that every onliner make a conscious effort to become aware of the above issues and integrate these suggestions into their day-to-day activities. Only then can an informed online community use e-mail for the efficient and convenient communication tool it was meant to be.
About the Author:
Judith Kallos is an authoritative and good-humored Technology Musewho has played @ for over a decade. Check out her E-mail Etiquette Web Site and Book @