When trying to determine what are the best key phrases for your industry, one of the most important and overlooked questions is, Should I focus nationally or locally Sure, we all want to be the big fish in the big pond, but lets face it most businesses are still wandering around looking for the waters edge!
The reality is that your particular product is going to determine the best and most cost-effective path you should take. If, for instance, you are selling dog food supplements, then it would be safe to assume you have a universal audience. If, however, your business is to provide specialty haircuts from the 1980s, you might want to focus on a much smaller geographic region (lets say Huber Heights, Ohio, for instance).
There will be a large percentage of businesses that have products and/or services that cover both a regional and national customer base. Lets use our dog food supplement company again. It will obviously have a strong customer base unilaterally across the city, state, and country. Therefore, it should be going after both the regional (usually easier to garner top ranking), and national key phrases to attract new customers.
Sure, its great having a shiny new web site - great design, flash-elements, well-written content and proper clean coding. But if no one knows youre there, its just money in the wind. Remember, just because you built it doesnt mean they will come!
With such huge numbers of potential customers out there why not put your business in front of as many as possible Once again, if this crazy internet thing keeps going, and you dont have a presence you might as well set up shop on the beach selling high-quality sand!
Copyright - Websight.org
James Lipson -
There are millions of web sites trying to get listed inthe top 20 spots of the major search engines. Thatamounts to a lot of competition! I say if you cantget listed at the top, indirectly get to the top.
How do you do this Look up the top 20 web siteson the major search engines under the keywords andphrases people would find your web site. The keywould be to then advertise on those web sites.
The most expensive way would be to buy ad spaceon those web sites. If you dont want to spend anymoney, you could use the ten strategies below.These strategies may not apply to every web site.
1. Participate on their discussion boards. You couldpost questions, answer other peoples questions, andjoin in on conversations. Just include your signaturefile and link at the end of your messages.
2. Ask the web site owner if they would like a freeebook to giveaway to their visitors. You could havethem link to your web site or include your ad in thefree ebook.
3. Submit content to their web site. You could writearticles for their web site and include your resourcebox and link at the end of the article. If they publishit, youll indirectly be at the top of the search engines.
4. Write an excellent article review of their web site,products or services. Then publish the review on yourweb site. E-mail the web site owner and tell him orher about it. They may link to your web site so theirvisitors read it.
5. Ask the owner of the web site if they would wantto trade advertising. If you dont get as much trafficas they do, you could throw in some extra incentives.
6. Propose a cross promotion deal with the web site.You both could promote each others products orservices together in one package deal. This means amention and link back to your web site.
7. Give the web site a testimonial for their product orservice. Include a little text link for your web site withthe testimonial. You never know; it could end up ontheir ad copy.
8. Post your advertisement on their free classified adsection on their web site. You want to be sure youhave an attractive headline so they will read your ad.
9. Post your text link on their free-for-all links page.You want to go back and post your link regularly soit stays towards the top.
10. Sign their guest books. You could leave a shortcompliment about their web site on their guest book.Just include your signature file and link at the end ofyour message.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.