Links coming to your site are important to SEO. However not all links are the same.
When you are working on your Outside SEO Linking Strategy, there are several major things to consider.
One way links are more valuable than reciprocal links
A one way link is exactly what it sounds like, A link from one site toward yours with out a link from your site going back to theres. One of the biggest mistakes people make in their Linking strategy is to go after link exchanges.
Link Exchanges
In the Google algorithm update of October 2005 Link Exchange Links have been devalued.
What is link exchange you ask If you put a link from you site to my site and I return the favor with a link from my site to yours.
Think about it, in realistic terms, if I link to you and you link to me, its just a basic plus one minus one scenario. What true value is that in real life terms Google has finally devalued those links. One way links coming to your site with Keyword Rich anchor text is only true beneficial link.
C-block Links
Links should come from various C-Block sources. Each website has its own unique IP address. The first set of digits of that IP address are considered the C-block address. If all your links are coming from the same source or C-Block Address, they are only counted as one link. You could have 1000 of links but if they are all form the same C-Block Source, guess what. They are only counted as one!.
Use this Free tool below to check your C-block addresses of your links
C block LINK checker: http://www.webuildpages.com/cclass
So what is the Perfect Link
The perfect links are a one way links none reciprocal that are keyword Rich in anchor text. Below is the HTML Code for a keyword rich anchor link. Replace your domain name and Keywords in the proper space.
Eric Gehler
Eric is a Business Analyst and Consultant. Co- Owner of and
How often do you visit the search engines looking for the information that you seek Twice a week Every day
According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item called the GVU Survey Results from the Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to find the web sites they visit.
The truth is, if you are seeking sales at your website, then you should be looking for traffic too. While sales is your true goal, no sales can take place until traffic occurs.
A lot of people scream to the high heavens that search engines do not work. The fact is that search engines do work. It is just that the people who are shouting do not understand how to make search engines work for them.
DIFFERENT TYPES OF SEARCH ENGINES
We will not go into great detail right now about how to make search engines work for you. We will only touch on the differences between the search engines of which there are three types: Pay-Per-Clicks, Directories and Spiders.
Pay-Per-Clicks require that you open cash accounts with them before you will be listed. While there are often ways to get into the PPCSEs without opening an account, we will not discuss that here.
Directories limit your submissions to page title, link and a short description.
For this discussion, we will be speaking about Spider Search Engines. Spiders are in fact software that visits your site and gathers the data from your website to determine how to tell people about your website.
THE NATURE OF SPIDER SEARCH ENGINES
While some Spiders gather a limited number of words from each website, others gather all of the words listed within your website. This is where we come to our point today.
Spiders gather data from your site to provide a title and description for your readers. Additionally, Spiders gather the words from your website and rank those words to determine which sites to return to their users.
The words they gather from your website are referred to as keywords. Search engine keywords exclude pronouns, prepositions and other very common words. All others provide rich fodder to the Spiders.
To get the best use of Spider search engines, you must feed them what they want --- you must feed them lots and lots of keywords. It is important to note that the best use of keywords on your website is using keywords that are relative to your products and services.
CONTENT DELIVERS TRAFFIC AND SALES
In a recent study by Yahoo!, most site visitors are looking forinformation of some kind when they go to a site. By creating the kind of information for your site in an easygoing article style that your visitors want, you can significantly increase both traffic and user time on your site.
While your site does already contain keywords and keyword phrases in your sales copy, it should be noted that providing free information for your visitors is the ideal way to attract new visitors and to strengthen the positioning of your website in the Spider databases.
WHERE TO FIND CONTENT
When you do not have the time or creativity to provide that information on your own, you could realistically tap into the free-reprint market to attain the content you want and need. To browse what may be available to you in the free-reprint market, you can browse the archives at:
http://groups.yahoo.com/group/Free-Reprint-Articles
Here you will find over 20,000 articles available for your use.
The only drawback of using content created by another for the free-reprint market is that the terms for using these articles is to set up a hyperlink to the website of the author as given in the resource box attached to the article. The resource box serves as a small advertisement for author of the article which must appear with all articles used. This is actually a small price to pay for getting high quality content for you to use on your website without monetary cost attached to them.
If you feel that printing someone elses resource box is simply too high of a price to pay in order to provide content to your visitors and keywords for the Spider search engines, then you should strike out on your own to develop your own content in this format.
GENERATING TARGETED KEYWORDS AND KEYWORD PHRASES
However you cut it, any article placed on your website will generate 300 to 500 specialized and targeted keywords and keyword phrases to feed the Spider databases. In turn, as time progresses, you will discover more and more people flocking to your website from the Spider search engines.
That is what you want isnt it Traffic that can be turned into sales Of course it is.
The time has come to start developing your website to take advantage of the power of the Spider search engines.
Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.
ABOUT THE AUTHOR:
Bill Platt is the owner of
This is not a link rental system or a reciprocal linking scam. We Guarantee our results.