Most people dont believe that I have made money off the Internet for the past 4 years without spending a dime on advertising.
But its true.
Ive been online for longer, but for at least the past 4 years, I have not spent anything on promoting my business...
ZERO, zip, zilch. Not one red cent.
How have I managed to pull this off Two words... Joint Ventures!
Now... before you cringe at hearing those two words, let me just warn you that what Im about to reveal below is serious, serious stuff. And it can be very profitable for you if you use it the way I describe it below.
I can understand if youre tired of hearing about joint ventures. I dont blame you. Because, for the past several months, everyone and their neighbors pets have been talking about it.
Joint ventures this, joint ventures that... joint venture software, joint venture web sites, its crazy. Its as if they have just now found out about the explosive cash-producing power of finding marketing partners.
But I must warn you...
As much as some of us may dislike hearing about joint ventures, the bottom line is that they work! Boy, do they work! Remember, I have not spent a dime on marketing my business for the past 4 years! Thats how well joint ventures work.
Its one of the fastest ways to build your customer base, and your business - by finding other business owners who have large customer bases and working with them to promote your product! But heres the big problem...
Many people have tried using this strategy and have failed miserably. Ill explain why so many fail, and Ill also share a simple, but powerful strategy that can help you succeed where most have failed.
The most powerful secret to successful joint ventures is to realize that asking for a joint venture is very similar to making an offer to a prospect. Asking for a joint venture is no different than trying to sell to a prospect.
If you can understand this one simple concept, you will have great success with joint ventures.
Lets disect this further...
If you were to sell to a prospect, what would you do to make your offer more effective
Here are a few techniques you could use:
First and foremost, get the prospects attention!
Clearly outline all the powerful benefits of the product/service and OFFER, and answer the WIIFM question (Whats In It For Me) for the prospect.
Establish the uniqueness of your offer so that you stand out amongst other offers.
Make the prospect feel unique and special
If you use just the above few techniques, your offer would be much more effective than most other competing offers, wouldnt you agree
Well, guess what...you can use these same techniques to make your joint venture proposals effective!
When youre working on forming joint ventures, see the other business owners as prospects. You need to get their attention, outline the benefits, make them feel special !
Sure, you can just offer the other person a cut of the profits if they agree to endorse your product to their list. But everybody else is already doing that! And these days, thats not enticing enough.
You see, when most people approach other businesses for joint ventures, they are only focused on what they can get out of the deal -- which is getting the other person to endorse a product/service for them.
And thats why so many people fail at this.
Heres a much better way of doing it...
First, grab their attention! Think of all the common ways people approach others for joint ventures. Then, make your offer different! If everybody else is sending their offers via email, send yours via regular mail. If regular mail is very commonly used, use FedEx. If FedEx becomes common, pick up the phone and present your offer on the phone.
Use a subject line that will get their attention. Make an offer that will get their attention! Remember, if your offer doesnt get read, the deal with never happen.
If everyone is offering up to 50% of the profits to their JV partners, be unique and offer more!
Add special bonuses or other unadvertised perks that no one else will get except your JV partners customers. Treat them extra special, because they are!
You are not making a one-time deal with these JV partners. You are working on building an ongoing and solid relationship with them.
Also, do a little research and get to know the person youre about to make a deal with. Make the person feel special. If there is something you admire or respect about them, let them know! If you are a customer of theirs and have found their product/service to be valuable, mention it to them. Everybody loves flattery.
Do whatever it is you can to make your JV offer stand out! Make them an offer they would be crazy to pass up!
And do not use a form letter or one of those generic software-generated notes. Any seasoned marketer will smell that stuff a mile away. Instead, put your heart into it. Make it unique. Use existing forms and email samples only as a guide.
Heres another tip thats extremely powerful...
Shift your focus to the other party and ask yourself What do they need What can I offer them that would be of value to them
Marketing consultant and author Robert Allen said something very interesting when he was promoting his most recent book. He wanted to get invited into the Oprah Winfrey show. But instead of asking himself How can I get on Oprahs show he asked a better, more useful question... What does Oprah want on her show
Do you see how that little shift of focus can create a world of difference on the results youd get
Heres something else you can do thats also very powerful and effective...
Offer to help the other person with something first. Anything. Without bringing up your joint venture offer. Then, when youve created some value for them, you can ask them to help you out with something. (Say a joint venture, perhaps)
Do you see how this strategy differs from what most people try to do out there
Heck, Ive even seen people requesting joint ventures by just sending a one-line email note to the other person which reads, Want to promote my product Heres my link... Do they really expect me (or anyone for that matter) to even respond to that note It just doesnt work!
Be unique! Create value for them first! Make it worth their while. Make them an offer they cant refuse!
And finally, keep in mind that no matter how great your offer is, not everyone will say yes to it. If you dont hear back from the person, wait a week and follow up with them. If still nothing, move on to the next one.
Ive approached some people who just had too much on their plate already and just werent able to work with me. Or maybe they just didnt like my product or didnt feel that it would fit in with what they were doing.
It happens. Dont take it personally.
The trick is to not quit after the first no. Forming powerful, mutually-beneficial alliances with successful businesses is the best strategy available to us. And it is well worth your time to continue pursuing joint ventures.
Just one well-structured, well launched joint venture can bring in an avalanche of profits for you, not to mention all the new customers you can add to your list. Its a win-win for everyone involved.
Dont be afraid to ask for a joint venture. If you dont ask, you are guaranteed to not get it.
By following just the handful of tips provided in this article, you will greatly increase your chances of striking powerful joint venture deals.
Although, if you would really like to get all the powerful joint venture secrets, to really master this highly profitable technique right now, as well as other powerful marketing strategies of the top minds, just get the fr.ee report mentioned below...
To your success!
Copyright 2002-2005 BryanKumar.com. All Rights Reserved.
Bryan Kumar has been teaching others how to profit from the Internet quickly and easily, using informational products, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online.
Bryan is best known for taking the most powerful marketing strategies and concepts, and simplifying them so its quick and easy to implement. You can learn more about him at:
F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hoursor LESS... Guaranteed! Just Go To This Site:
If online advertising had fads, contextual adswould be the latest in thing. Also known ascontent targeting, they seem to be popping up (no pun intended) all over the Web. From news sites to privately owned websites, everyoneand his brother seems to be dipping his toe inthe water.
So what is contextual advertising and why shouldyou care I thought youd never ask. You know howwhen you read a magazine, the pages are litteredwith ads Context ads do the same thing, but witha twist. Its a way of distributing Pay Per Clicksearch results across the Net.
Heres how it works: the text of a web page isscanned for keywords or a theme, then ads areshown that are related to the pages content.A websites content is matched up with the advertisers keywords. For example,if I were reading a page about dogs. there would be petrelated ads, usually contained in the right hand side or sometimes the top and bottom of the pages.
Unlike ads that are shown on Search Engineresults pages, these ads are dynamic and allowyou to reach people in a different mode otherthen search. Some call this more of a shopping mode. Whatever you want to call it, context ads are distributed through millionsof partner sites across the Internet.
Some advertisers claim that click thru ratesare lower for this type of ad, compared tostandard PPC search results ads. You mightwant to do your own testing to validate that claim for yourself.
There are two ways to approach contextualadvertising: as a publisher, and as anadvertiser.
Website publishers can earn extra money bydisplaying ads and enhancing their content.This is not a bad way to earn extra incomethat might just pay for your web hosting bills, and then some.
Advertisers may find that context ads provide yet another means of attracting targeted traffic. You only pay for click thrus, not exposure. Make sure your ads are narrowly focused, i.e., they should only deal with onetopic. You can also pre qualify prospectsby using whats called negative qualifiersin your ads description. Some examples areFor men over 35, or For Career Women. Thishelps to insure that only your target marketwill click and not those for whom your productor service may not be suitable.
If youve been doing Pay Per Click advertisingwith Google and Overture, make sure you haventbeen participating already in context ads. Manytimes your ads will be shown on their contextnetworks as the default when registering, andits up to you to opt out. You should alwaysmanage your context ads separately from yoursearch to see which is working best.
Google and Overture are the Kings of PPC andboth offer contextual advertising, but there aremany other smaller companies to take a look at.Whether youre a publisher with web pages to fill or an advertiser looking for more exposure, theres something for everyone here.
1) Kanoodle: Calling their contextual ad programBrightAds, small to medium sized publishers may display Kanoodle ads on their sites.
BrightAds are more relevant to your sites contentdue to the fact that they map ads by topicsinstead of keywords. Its easy to sign up andKanoodle offers a variety of ad formats tochoose from and also offers PayPal as an optionfor your monthly commission checks.
To join go tohttp://www.Kanoodle.com/about/brightads.cool
Their program for advertisers is called ContextTarget.Your ads are placed adjacent to editorial content ofsites such as MSNBC, CBS, Market Watch, USA Today,and AutoBytel.com. You select the topics that bestdescribe the products and services you sell, set upyour ads, and set bid amounts. The minimum bid priceis $.20 but runs up to $2.10, depending on marketdemand for the types of pages you wish to be displayed on.
For more, see:http://tinyurl.com/4c8ff
2) Overture: Their advertiser program is called Content Match. Your ads will appear on pages of their partner sites, such as Yahoo, MSN.com, CNN.com and ESPN.com. Overture makes it easy to keep your context bids separated from yourPPC Search Engine ads. This makes it easy totrack your return on investment from both types.
$20.00 minimum monthly spend and $.10 per click is the minimum bid. Find out more at:http://www.overture.com/d/USm/ays/cm.jhtml
3) Google: The program for advertisers is calledAdWords, while the one for publishers is calledAdSense.
Publishers must first get accepted and approvedinto the program and are paid when they reach$100.00 in click thrus. You may choose to displayonly text ads or image ads as well. For more,see http://tinyurl.com/6e3uh
With Adwords, your ads will appear on their networkof high quality partner sites which are all Adsenseusers, including N.Y Times Digital, Village, Weather.com, Primedia,, CNET and others. Text ads are also shown inside emails of Googles newGmail account users. Google allows you to opt intocontextual ads and keep them separated from your search results so you can view reports for eachindividually.
Context ads are displayed two to four on a page.You can set the daily amount you want to spendand your credit card will be charged monthlyaccording to your wishes. If youre using Adwordsnow but dont know if youre being displayed inthe context ads, youll need to log into yourcontrol panel to see if you have that optionselected. See
https://www.adwords.google.com/select/
4) BannerBoxes: Sign up as an advertiser or a publisher. Publishers must be accepted into theprogram to display ads and are paid 75% of theclick thru price from the ads. Choose keywordsthat match your websites content, then copy and paste some JavaScript code onto your page.
Several ad formats are available, such as 468x60, 728x90 and others. Very similar to Adsense informats that are available. Advertisers pay $25.00 to open an account and pay a flat cost per click, which means no bullying for position,as with some of the other Pay Per Clicks out there. You select the sites you want your adsto be displayed upon.
For Publisher info, see:http://www.bannerboxes.com/common/partners.cfm
For Advertisers info, see:http://www.bannerboxes.com/common/advertisers.cfm
5) Clicksor: Serving over 200 million impressionsevery month and partnering with over 10,000 specialized websites. As an advertiser you canrun text or graphic ads that only appear on sitesthat best match your keyphrases. The higher you bid, the the higher placement your ad receives.For more, see: http://tinyurl.com/4yflt
For publishers, Clicksor pays you 60% of the advertisers clicks that your site generates. You must earn over $50.00 to be paid for themonth or your earnings will rollover to the next. Free to join:
http://www.clicksor.com/PPC_affiliate_program.php
6) Bidvertiser: Publishers can join free to displaytext ads on their websites. You can customize thelook of all ads you display and block any unwantedones. You must earn a minimum of $10.00 in a monthto be paid by PayPal or $25.00 minimum to be cut acheck. For more information, see:http://tinyurl.com/4g23d
Advertisers can choose the sites to run their adson and only pay for click thrus. You set a capon how much youd like to spend daily, weekly, ormonthly. Your bids are automatically adjusted soyou only pay 1 cent more than your competition.No minimum monthly spend at this time. Advertisersfind out more by visiting:
http://tinyurl.com/6w46m
7) RevenuePilot: Publishers can fill out an onlineapplication to be approved to display RevenuePilotsads. They do favor original content type of sites.Advertisers are paid 60% of each search terms biddedvalue. To be paid for the month, youll have to haveearned a minimum of $25.00. You can sign up here:https://secure.revenuepilot.com/signup.jsp
Advertisers must apply to have their ads displayedacross the network. Go to:http://www.revenuepilot.com/advertising.html
8) BidClix: If youre a publisher, youll find BidClixhas strict guidelines for joining their network.Your website needs to be approved first, then youllbe sent some HTML code to add to your pages. Thetypes of ads served are skyscrapers, banners or popunders. For more, see:
http://www.bidclix.com/PubTop.html
With over 30 million ads served per day, advertisersare sure to find targeted websites to run theirads. Advertisers can open an account for only $25.00You select the channels, such as entertainment,news, health, etc., that you want to bid on and payas little as five cents per click. For more, see:http://www.bidclix.com/AdvTop.html
9) FindWhat: Targeting small to mid-sized businesses,Findwhat calls their program AdRevenue Xpress, anduses category or keyword targeting for distributingtheir ads. At this time, this program is only availableto existing FindWhat advertisers. Go to:http://www.findwhat.com/content/advertiser/index.asp
Publishers who want to display ads on their pagescan choose between a search box that returns adsfrom Findwhat, or display text ads directly on theirsites. You earn a portion of all click thrus andFindwhat offers a 10% reward bonus to publisherswho also reinvest their share of what they earn backinto their own Findwhat Advertising Account.For more, see their site: http://FindWhat.com
10) SearchFeed: This is a private label feed program.Webmasters can display relevant information and earnextra cash at the same time. Real time reports,publishers earn from 35 to 50% of all click revenue.For more, see
http://tinyurl.com/62g95
Advertisers can open an account for only $25.00.Find out more at:http://tinyurl.com/664ly
11) ContextAd: Serving up contextual ads with highprecision. Publishers can choose from a varietyof ad units and also have access to their veryown dedicated account manager.
Publishers need to be approved before they can display their ads on their sites. Then its a simple matter of adding some cut and paste codeonto your website pages. You can also review andban ads that you dont want shown on your pages.Advertisers and publishers can find out more at
http://www.contextad.com/
12) Quigo: Calling their program The AdSonarExchange, at this time they only accept publishersand advertisers that cater to the Health, Beauty &Fitness, Travel and Educational Fields. This adnetwork includes over 200 sites, including USATodayand NYPost.com
For advertisers, Adsonar reads your ads landingpage and offers choices for placement. You bidon topics, and keyword discovery is handled byQuigo.com. Then you set the price you want topay per click. Advertisers and Publishers canfind out more or apply at:
http://www.quigo.com/adsonarexchange.htm
Whether youre a publisher who wants to add content to your pages and earn some extra income at the same time, or an advertiser looking to get more exposure for your website, youre sure to find it here. So take some time and select one or even two programs that willwork best for your site and increase your bottomline as well.
Merle has been working the Net for over 8 years and has a Special Gift just for you.Download my FREE E-book 50 Easy Ways toPromote Your Website. Get your copy now at
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