More and more people are considering the World Wide Web as a great opportunityto offer their products and services to a new, bigger market or even as a chanceto create entirely new businesses online.
Even if the perspective to reach millions of potential customers is surely exciting,the truth is that internet marketing is more difficult than it may seems andif you dont have a sufficient experience you will usually waste a lot of time and resourcesdoing things that dont produce the results you expect.
For this reason, seeking advice from competent internet marketing experts isessential if you want to succeed online.
Hiring a consultant can be very expensive, but fortunately this is not the onlypossibility.
In fact you can utilize one of the many internet marketing informational products (like books, manuals or ebooks) that are available online.
There are complete courses that deal with every possible aspect of the entire process of building, managing and promoting your business online.
Other products concern very specific topics like how to write effective advertisements or sales letters, or how to promote your site on search engines.
You can usually choose among a great variety of media formats: printed manuals, downloadable ebooks that allow you to use the product immediately, CD-ROMs, or even videos and audio tapes, if reading a big manual is not something for you.
The only risk is to be confused by so many possible choices.So how can you determine the product more suited to your needs
When I need to decide about the purchase of an informational product, the first thing I do is reading each and every page of the authors site.
You may think that the informations on a site designed to sell a product are, by definition, not objective.
But you can still find a lot of useful elements that will help you with your decision.
The following are the most important for me.
1) How is the product presented
Reputable authors will never tell you that you will be able to make a lot of money without work simply by reading their ebook or manual.
They will warn you that personal efforts are always needed to succeed online and every concept you learn must be applied to your particular situation.
Disappointment is the only thing you will earn from an informational product that is presented like a magic recipe to make money fast and without efforts.
2) How many details the author gives about him/herself especially with regard to past business experiences
You want to be sure that you are about to spend your money to learn proven techniquessuccessfully tested on real businesses not some vague theory.
3) Does the site contain customers testimonials Do they sound genuine
A testimonial should be always followed by a full name, a website or email address so that it can be verified.
4) What kind of guarantee is offered should you dislike the product once you have purchased it
Ideally every good informational product should be covered by a full money back guaranteeas its always the best protection for your investment.
If you pay attention you will find many other elements that will tell you a lot about the author and the product he/she sells.
Learning how to market online is an ongoing process.Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.
You are welcome to use our site (see the link below) as a starting point of your quest for your ideal internet marketing informational product.
Mike Paolieri is webmaster and co-owner of a comprehensive directory of internet marketing eBooks, manuals, articlesand other informative resources.
In creating a Google AdWords campaign, advertisers often spend most of their time creating their ads and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Often advertisers send the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very important part of their AdWords campaign: the landing page. A good landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. There is nothing worse than having a customer who is ready to buy but cant.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. Thats it. The more clicks you have, the less sales you make.
Remember that surfers are impatient. You need to give them what they want with as little effort as possible on their part. Therefore, it is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you need to explain all the benefits and features of your product or service. It is important to remember that your landing page is your sales page.
Your ad did its job by generating enough interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through a good headline. This headline should hook the prospect by appealing to her self-interest. Whats in it for her How will your product or service benefit her
Continue to expand on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to build some excitement in your product or service.
Use plenty of bullets and lists in your copy to show your benefits and features. Bullets are essentially mini headlines. Bullets can be used to summarize all benefits the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your product or service can solve.
Headlines, subheadings and bullets are very important aspects of your landing page. As I said above, surfers are impatient and impulsive. They tend to be in a hurry and want instant gratification. As a result, they often only scan the page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is important that you get all the benefits to the prospect included in your headlines, subheadings, and bullets, for this reason. Of course there are also surfers who will read your whole page, so you will need to have good copy, which provides greater detail and all the information the prospect needs to make a decision.
Pictures are usually very effective, especially if you are selling a product. In this case make sure the surfer gets a good, clear look at the product. Since the surfer cannot touch the product it is important that they get as much visual information as they need. Your copy should support your pictures and your pictures should support your copy. The important thing is that the landing page is focused on what the prospect wants. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.
Finally, at some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The surfer should only have to click through to your order page to provide their credit card information. If you are only looking to generate leads, have the form they need to fill out on the landing page as well.
The landing page is a very important aspect of a Google AdWords campaign. You should spend the same amount of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By creating effective landing pages you can improve the overall profitability of your campaigns. Improving the profitability of your campaign can allow you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your search engine marketing and should not be neglected.
George Peters is a professional Internet marketer and pay per click advertising expert. His website is located at .