When Used Properly Pay Per Click Search Engines can make you money. But you dont want to just jump in and start bidding on Keywords you need an action plan. By using these Free Online Tools you can Improve your Pay Per Click Profitability by 211 Percent or More.
All of these tools are available on Yahoo which is the prouder owner of overture at searchmarketing.yahoo.com/rc/srch/
1 - Budgeting Tutorial
This Free tutorial teaches you how to use the budget manager to automatically manage your Daily. Weekly and Monthly Spending on your PPC Campaigns
2 - How to Find More Keywords
This Tutorial will show you how to find and maximize your keywords
3 - Tracking your Results Tutorial
This Tutorial will show you how to track your results so you know how visitors arrived at your site.
4 - Best Practice
This Tutorial will show you how to manage your PPC Campaigns
5 - Keyword Selector Tool
This Tool helps you find more keywords. You type in a keyword and hit enter and it returns a list of similar keywords and search frequency.
6 - Bid Tool
Shows you the bids for the keywords you are interested in The top 40 bids for the term life insurance range from $1.14 - $6.08
7 - Return on Investment Calculator
Helps you determine your return on investment. You enter the following values and it calculates your profit or loss
8 - CPM Calculator
This is similar to The Return on Investment Calculator from number 7 but it measures the cost per Thousand, Many People buy Banner Ads or text ads and pay for impressions rather then clicks. This is a good way to compare how effective your different Advertising methods are
Search Engine Masters Course
A FREE 5 day email course on how your web site can gettop 10 rankings in the other search engines.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Builtan Organization of over 100,000 Members
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Pay Per Click Search Engines (PPC) are not the panacea they are made out to be. While they do work under the right circumstances they are not always the best solution.
Overture the biggest and most well known PPC charges a minimum of 10 cents per click, Google Adwords charges a minimum of 5 cents per click. Popular keywords and keyword phrases can cost significantly more. You can pay $5, $10 or even $20 for certain keywords. When you use a PPC like overture your listing appears under a heading like Sponsored Results. Most Buyers dont buy from the first web site they go to. They will visit several web sites before they make a Buy decision. They may click on your link more then 1 time via the PPC before they make they decide to buy, Hopefully from you (You pay for each click from that very same visitor).
People who are searching for a product or service via a Search engine are ready willing and able buyers. Typical conversion rates for search engine visitors are 3% and more. So for every 100 Search engine visitors 3 Sales will result. So if the average sale for a web page is $50 then on average 100 Search engine visits would equate to $150 in Sales. 10,000 Search Engine visitors would equal 15,000 in sales. Of course some web sites convert better and other web sites convert worse.
The Better Alternative to PPC is to archive a High Page Rank in Google, Yahoo or MSN and have people find your web page via a Natural Search Request (Not a Sponsored Listing). Of course if you had the knowledge to get visitors via Natural Search Requests you wouldnt be considering the PPC Option. What if you could hirer an Expert and Pay just 7.5 Cents per Visitor, Not Click and be guaranteed 10,000 visitors would that be better alternative.
It really goes back to cost per sale. If you have a conversion rate of 3% and you are paying $7,50 for 100 Visitors then your cost per sale is $2.50. If you average Profit per sale is greater then $2.50 then this is probably a great deal for you. If you do not have a Good Feel for your conversion rate then be a little more consecrative when calculating your own cost per sale.
Search Engine Masters Course
A FREE 5 day email course on how your web site can gettop 10 rankings in the other search engines.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Builtan Organization of over 100,000 Members
Get Mikes Newsletter:
Weekly Tios and Tricks
Copyright 2005-2006 Mike Makler the Coolest Guy in the Universe