Ask 100 Internet marketers what their top money-making idea is and you will probably get 200 different answers (most IMers cant resist a fall-back plan!). But there is one concept that really seems to have come of age in late 2005 and is set to explode into 2006 with all guns blazing - private label rights.
Up until very recently, private label rights was something that few people talked about and fewer still understood. The idea of selling your work so that someone else could not just resell it, but put change it any way they liked and even put their own name on it seemed crazy.
And yet, private label rights ebooks have been quietly selling through specialized membership sites and a select few people have been making good money from them.
Most people are familiar and comfortable with the idea of resale rights - where the owner of a book sells you the rights to sell it for yourself and keep all the profits. After all, that is only one step removed from traditional affiliate selling. But private label rights go so much further - effectively giving the private label rights purchaser carte blanche to do whatever they like with the materials.
Where do private label ebooks come from
In the main, the ebooks for which private label rights are sold tend to be specially commissioned and written by ghost writers. They are targeted at highly specific niche markets that the originator has researched.
With a few exceptions, they tend to be fairly basic, workmanlike books that fulfil a market need, but that are not likely to set the world on fire.
They tend not to be earth-shattering best-sellers that divulge great secrets and that can command huge affiliate and joint venture networks.
That is not to say that private label rights ebooks are worthless - far from it. They fill a great need because they tend to be written to answer one specific set of questions within a well- searched niche market. As a result, if marketed correctly, they can make steady sales.
Going beyond the virtual covers.
The real benefit of private label rights ebooks comes from the fact that you can do whatever you like with them.
It means that if you are clever, the book you end up selling will be completely different to everyone elses. Instead of being in competition with 500 other people who happen to have bought the same private label rights as you have, by exercising your right to change the content, reorder the chapters, add new sections, add illustrations and pictures, create a new cover, change the name of the author and create a compelling new title, you can ensure that your version of the book is totally unique.
And of course, selling a private label ebook as an ebook is just one possible use for the material!
In my book Unlock the Secrets of Private Label eBooks I have identified ELEVEN different ways that you can profit from your private label rights ebooks contents! Several of those strategies have nothing to do with ebooks at all.
The big secret that sets the professionals apart.
While it is true that there are a few professionals who are raking in great returns from their private label rights investments, the sad fact is that the vast majority of people who, up until now, have bought private label ebooks have left all their money on the table. They have either done nothing with the ebooks that they have access to, or have simply used them as they are provided.
And while this passive majority is standing around doing nothing, the professionals are busy digging the gold from the mine that each private label ebook represents.
Instead of looking at private label ebooks as an end in themselves, see them as the beginning. Each ebook can be the core of a great unique product, the content of highly targeted and search-engine friendly website, the beginning of your own unique Internet marketing empire.
For an enlightened few, private label ebooks will be the big thing in 2006. The potential is huge - why not join with us now!
Martin Avis is the author of the best-selling - your complete blueprint to private labelrights success.
Web marketing and advertising is so different from traditionalmarketing and advertising that many people with expertise intraditional marketing find the concepts employed in copywritingfor websites and internet marketing to be unusual. Many even denythe reality that web marketing and advertising on the internet isdifferent from traditional marketing and they attempt to applytraditional marketing techniques rather than proven copywritingtechniques that are successful for web marketing and advertising.
The main difference between traditional sales copy and web copyfor web marketing and advertising is that traditional sales copyis usually deemed to be more effective if it is brief and to thepoint. Copywriting for web marketing and advertising; however, isunique in that it is not intended to simply captivate theaudiences attention and prompt them to take action such aspicking up the phone or visiting a store.
Copywriting for web marketing and advertising actually serves tofulfill the entire advertising and sales process. Becauseinternet business is generally automated, the sales copy is muchmore than material for web marketing and advertising, it is thesales person that introduces website visitors to your productsand services, highlights the features and benefits of yourproducts and services, counters objections, asks the reader toact, and closes the sale.
Because the role of sales copy for web marketing and advertisingis so much more involved than that of traditional sales andmarketing materials, being brief and to the point is not usuallythe best approach to preparing your web copy. Short web copy canbe useful if you have an online catalog and you are simplyproviding product descriptions through your web copy. However,most ecommerce businesses need long copy to persuade websitevisitors to become customers, to make sales, and to generateecommerce revenues.
Crafting useful web copy for your web marketing and advertisingusing long sales copy techniques begins with planning. You mustknow your target audience, prepare a unique selling propositionthat will appeal to that audience while setting you apart fromthe competition, develop a pricing strategy and bonuses that givecustomers the perception of value, and identify keyword terms andphrases that your customers will use when searching for yourproducts or services.
Using the information from your research and planning efforts,you can begin to write sales copy for your website which will bethe base for your web marketing and advertising as well as yourstorefront. Start your copywriting with the creation of aheadline that grabs the attention of website visitors and asubheading that sparks their interest. Be sure to focus onbenefits to the customer and to build credibility throughout yoursales copy by including testimonials and credentials.
Use bonus items and freebies to add value to your products orservices. Create urgency to prompt action by offering limitedtime discounts or special offers. Finally, set your websitevisitors minds at ease by providing a strong, no-risk guarantyand ask for the order.
Another technique that is useful for web marketing andadvertising sales copy is to offer a free newsletter or a freereport somewhere within your website copy. While this doesntcontribute much to the actual sales process, it will provide youwith an opt-in list of customers and potential customers so youcan continue marketing to those website visitors that do notconvert to buyers on their first visit. If you dont get thesale, at least you will get a lead if website visitors subscribeto your newsletter or request a free report.
Be sure that a disclosure is made or an option is given thatmakes it clear to website visitors that they are agreeing to beplaced on your opt-in list to receive communications from yourcompany if they subscribe to the newsletter or request the freereport. Using the techniques suggested here in creating yoursales copy for your web marketing and advertising provides astrong foundation for building your internet business.
Copyright Christopher J. Enders. Are you at the end of your rope,fed up and confused by all the scrambled internet marketingadvice youre getting Whether you are new to internet marketing,or a website owner who wants to make more money from yourwebsite, learn the proven strategies that will sky-rocket yourinternet business at