Email - todays preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Lets briefly examine how permission-based email marketing positively affects:
* Brand Awareness
* Market Intelligence
* Web Traffic
* Prospect Leads
* Loyalty
Build Brand Awareness. Email builds brand awareness by promoting the name, the look, feel and image of your company. Users now prefer HTML email to text email. HTML email gives you the ability to include logos and other corporate images to reinforce your existing brand.
Increase Market Intelligence. Permission-based email allows you easily to survey your current customer base to solicit feedback on your website, customer service, products and services. With this baseline survey in hand, you can gauge how attitudes and awareness are changing over time. And with the capabilities of professional email programs, you can segment the results to see differences between established and more recent customers. Results such as these help you tweak and tune marketing and public relations efforts.
Drive Website Traffic. Your website can be one of your primary tools for customer acquisition and retention. People must visit the site in order for you to capture them as clients or up-sell them on other services. Email marketing programs can bring new visitors to the site and established customers back again.
Generate Leads. An email newsletter containing worthwhile content, or a promotional offer with a high-perceived value can be used as incentives to convince prospects to provide their email addresses. Once you have their addresses, you can initiate dialogue that results in acquiring and retaining the right kinds of customers. Profitable customers.
Build Loyalty. In our opinion, building loyalty is the most important feature of an email program. Permission-based communication allows you to build customer loyalty, and customer loyalty kicks off a series of positive eventsincluding:
* market share increases because acquisition costs are amortized, allowing you to realize the lifetime value of a customer
* Some studies show that it costs six times more to acquire a customer as to retain one
* The Harvard Business Review reports that cutting customer defections by just five percent can result in profitability increases of as much as 35 percent
* sustainable growth continues because you have a solid base of customers who will refer others
* attract better employees who in turn deliver better value to customers
You no longer have a good reason for not using permission-based email marketing to unleash the power of customer relationships.
Harry Hoover is managing principal of Hoover ink PR, He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional triggers that will excite your prospects and get them to buy.
Take a good look at the product you are promoting. what does it do What is its purpose Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.
Here are a few of those triggers to help get your ideas flowing:
1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.
2. Avoid Loss. Prospects need to know that they wont lose by trying the product. Using a Guarantee headline such as Guaranteed to give you ______ or your money back, lets them know that if the product is not what they need, their money will be refunded.
3. Make More Money. Everyone wants to make more money. This one is a no-brainer!
4. Save Money. Along with making more money, people want to save the money they already have. Tell prospects how much money they can save by using your product.
5. Save Time. time is money. Its a cliche, but its true. Can your product save time in research, organization or marketing methods If so, tell customers how.
6. Make It Easy. The less brain power a person has to use to do a task the better he likes it. Tell prospective customers how easy a product is to use.
7. Curiosity. Any headline or ad that makes prospects curious will be more likely to get them to click to the sales letter.
When you understand what emotional triggers will get the click, it makes it easier to write those ads. Give prospects what they want to save time, make more money or help them gain success. Helping them find those things will ultimately help you.
Jude Wright has been marketing on the Internet for three years. Her speciality is providing information to new affiliate marketers who want to become a success online. She has a free online newsletter, About Affiliates Ezine, which was rated A1 by Best Ezines. Subscribe at: