Four years ago with very little experience and a lot of time on my hands I was able to put four baby sites and two gift sites on page one of the SERPs for their main keywords. And you know what It wasnt all that hard, after some very basic on page optimization I started getting links, mostly reciprocal links and all I had to do to get in the top three of my category was put my main keyword phrase in the link text.
That was it, it was so simple!
Then things changed a little the competition figured it out too, everybody knew just put your keyword in your links and presto good rankings. The reciprocal link exchange boom was on. Services sprung up to help get more links faster with less work, automated link software was released etc etc. I needed another edge so I started buying links, mostly run of site links. I would have the same exact link on 500 or more pages. I would do this with one or two sites and presto I would be right back in the top three. It was great! I could put almost any site I wanted in a top position on Google for a paltry investment of $50 - $100 a month, life was good, especially when you consider that a lot of my competitors were spending that much per day with AdWords for a fraction of the traffic I was getting.
And again the masses found out and the rush was on, site owners would look at their competitors back links and then buy enough run of site links to outdo them. It is inevitable that when that many people find out about something so powerful theres going to be abuse, which attracts attention, especially that of the search engines and when that happens the party is usually over.
So I looked at top ranking sites for terms like shoes, clothes, gifts etc. And I found they all had one thing in common, non-reciprocal links from content pages. Now I am really excited because all I have to do is get one way links to my sites from relevant content pages. But how am I going to get lots of people to give me a one-way link from a relevant content page
Then it hit me, create a triangle of sites linking to each other, A would link to B, B would link to C and C would link to A, of course this will solve all my problems. How hard could it be
VERY HARD!
What a joke. First problem after sending hundreds of e-mails and finally lining up two other relevant sites they wanted to put my link on an overcrowded links page four levels deep. Second problem site owners who insisted that two of their sites be in the triangle but both sites have same IP, whats the point its just going to look reciprocal to the engines. And then there are the webmasters who have their main domain and a second domain that they have set up just for the purpose of triangle linking, usually the second domain is a junk domain meaning they have given it just enough links to show some page rank so that you think your getting a quality exchange.
Man what a headache just trying to get one link for one site no way I could do this for all my sites. Just shoot me now and put me out of misery. After feeling sorry for myself I started looking for either software or a service that could help. After a lot of searching forums, Googling and talking to SEOs I have found there are a handful of services out there involved in one way or three way linking, some good, some bad and some very bad. If your going use a service to help you build one way inbound links use the check list below to weed out the bad ones
It should be able to
* Bring relevant sites together for a 3-way link exchange
* Make sure all sites are on different IPs and that each page linking to you is unique
* Check daily to make sure everyones links are still up and working
* Check all links regularly for trickery like Java, css or nofollow tags and ban any offenders
* Make sure everyone has 10 or less outbound links per page
* Make the links pages look like content pages
* Not leave any footprints, complete stealth is a must
* Do all this for a fair and reasonable price
Follow these guidelines and you should be able to find a service that can help you get quality inbound links that will boost your search engine rankings.
Mark Dietzel is founder of Natural Linking at a service that helps get one way links.
When it comes to marketing your business online, you want to reach as many people as possible. For this reason, search engine optimization is very important to your business and making sure you can reach as many potential customers as possible.
There are two ways to go about this. One, you can hire a firm to submit your URL and web site information to hundreds of search engines every month for a year. This takes the effort out of your hands and you still get the desired results. However, this method costs money and if you are marketing on a tight budget, it might not be an option for you. Fortunately, this type of work does not need a professional and you can do it yourself. All you need to do is research all the search engines on the web and then submit your web page URL and information to them. By doing this you are making your web site part of the search process of all the different search engines. This is important because most people use one search engine for all their searching needs and that is it. Because of this, you want to target as many search engines as possible in order to target as many potential customers as possible.
In addition to listing your URL with as many search engines as possible, you need to stay up to date on new search engines that other potential customers might use. By constantly getting your URL on these search engines you are increasing your chances of marketing your product or service.
Another important aspect to consider when it comes to search engine optimization is where your Web page ranks in the results. If your page is resulted as number 100, it is unlikely people will continue searching that far down the list of results. You want to make sure your page is returned at the top of the list, and there are several ways to ensure this. First, you will want to make sure your Web site contains a variety of keywords that people might search for when looking for your particular service or business. you will want to have relevant information about these keywords so that when people visit your Web page you have the information they were looking for. This is very important and should be given considerable attention. finally, once you have your Web page listed and full of useful information, you will wantto check regularly to make sure your web page is in the top search results. If not, you will need to modify your information to make sure it is. The best recommendation for search engine optimization is to maintain your Web pages and standing in the search engines as frequently as possibly. By doing so, you have everything to gain.
Paul Jesse is owner of Shea Marketing, published author, retired government employee, private pilot and lifetime student of Internet Marketing. He created SheaMarketing.com to help those interested in starting an online internet business.