Within each strategy listed here, there are components to be handled and completed. Knowing the strategy is the first step.
Here are 10 elements to have in place on your website so you will be found when your target audience looks for you in a search engine.
1. Define your keywords. Brainstorm every possible word someone might type into a search engine if they didnt know of any website on the topic of their interest. Imagine yourself as new to your topic, not knowing the main words that apply.
2. Do your keyword research. Find out how many people search for every single one of the words you came up with every single day. Choose the ones you want to focus on in your content and keyword placement on your webpage.
3. Repeat steps 1-2 on every page of your website.
4. Next you will need other websites linking TO you. Define where you want these links to come from. Brainstorm every possible topic that may relate to your topic without competing with it. For example: If you are a parenting coach, a related site may be a site that sells toys or games or childrens clothing, etc.
5. Contact the owner of the site and offer to include their link on your site in exchange for their putting your link on their site. You could even make your offer more inviting by having an affiliate link from their site to yours so they make a commission on sales that may come as a result of their link referral.
6. Another way to get links back to your site is by writing articles and submitting them to article submission places. This approach could have a viral effect since your article would be available for posting content on other websites as well.
7. When you post in forums, be sure to include a signature line to be shown after your name when you post. By having your link in the signature line, you receive yet another link back to your site.
8. Create your own blog. In your blog, include your website link. You can also include your autoresponder subscribe form here as well.
9. While we are on the subject of blogs, as long as you are going to have people visit there, follow all the same rules for search engine visibility there. Use targeted keywords in writing your content. Be sure you have placed your keyword strategically on the page. Link from your website to your blog and vice versa.
10. Find blogs that interest you in any topic and post relevant comments to those blogs. Always include your signature line with your url so any time you communicate online, your website url is included.
There are plenty more things you can do, but this is enough for now!! If you already have the obvious done with your keywords and content, get typing and get links! If you arent sure how your website is doing and want to assess it just visit and take the FREE assessment for your website.
Copyright 2005 Juanita Bellavance
Juanita Bellavance, the author of this article, coaches people on achieving their goals, beginning with clear vision, and then developing the goals that will bring that vision to reality. If you dont get coaching, your dreams can stay delayed indefinitely. Find out the difference coaching can make for you. To schedule your trial session, email your request to with Consult in the subject line. Visit Juanitas website at: . What the heck is Brainspeak Go here and see:
While many factors influence the rankings of a web site, any search engine optimization effort isnt worth even a second of your time without one and single unknown: relevant and competitive keywords.
Lets examine an example: a local moving company decided to optimize its website. It knows (or assumes that it does) that the most popular keywords for their type of business are movers and moving. At a first glance, looks like everythings fine: the keywords seem to be relevant, and should produce good results. However, there are two mistakes made here.The first one is keyword relevancy. Whats the use for our local moving company of people that are looking for movers or moving in Denver, CO, Boston, MA or New York, NY, if they are located and offering services in and around San Francisco only
Another mistake is keyword effectiveness. Itll take much more time and effort to get top rankings for such popular and competitive general keywords as moving and movers than to get same results for something more specific and relevant, such as movers San Francisco or moving San Francisco. Not only are these keywords more likely to convert visitors to buyers, but also its a much easier and less time-consuming task.If the world we live in consists of atoms, the smallest and most important particles in search engine optimization world are keywords. In fact, theres nothing complicated about them, if one remembers three things about keywords: relevancy, effectiveness and Wordtracker.
Wordtracker.com is an UK based company that offers an irreplaceable search engine marketing service tool: keyword research and analysis. It helps to find and pick keywords that are both relevant and competitive. Relevant mean that the keywords are related to your website, and that these are the words people are typing in Google, Yahoo or MSN in order to find your kind of business. Another important factor in determining a good keyword is its effectiveness. Lets say we have a keyword movers which has a record of appearing in Google search list for 1009 times; there are 15400000 different web pages competing for this keyword. This means that this keywords effectiveness index is 1009/15400000=0.066. This index shows that the keyword is far too competitive and youll probably end up somewhere in the middle of Googles search results if you try to optimize your webpage for this particular keyword.
A rule of thumb is to find keywords that are quite popular and at the same time have fewer webpages competing for them. A good keyword is considered to have an effectiveness index of over 100, although anything in between 10 and 100 can be targeted as well.
Needless to say, without having the right keywords that are both relevant and competitive its impossible to succeed in any search engine optimization campaign. Without knowing your niche words, youll probably end up competing against web sites with thousands of inbound links optimized by search engine optimization gurus and will be lost in millions of search results no one will even ever find out you exist. On the other hand, all it takes to get your web traffic from 0 to couple hundreds a day might be something as simple and cost-effective as Wordtracker.
Marty Pukstys is a co-owner ofSearch Engine Marketing Service LLC and specializes in search engine optimization services such as