One of the absolute best online marketing processes available to any business today is Googles AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Googles excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.
Googles Pricing Model
Google charges you on a CPC (Cost per Click) basis - you only pay for each clickthrough to your web site from Googles, no more no less. You dont pay for impressions (number of times someone views your ad) like many first generation Internet advertising models - its truly a results driven marketing process.
Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a minimum cost per click for specific keywords based on market value and performance history via Googles AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all of the time - the more popular this program becomes the more you will be forced to pay for selected popular keywords.
Creating your Sponsorship Ad
Your Ads position is based on a combination of the CPC (Cost per Click) you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position on the sponsored column versus your competitors. This is an innovative feature and helps to distinguish Googles program from all other PPC (Pay per Click) campaigns (Overture and their primary competitors) - most of these programs have an economic bias built into them; i.e. whoever pays the highest fees gets the top placement.
Dynamic Ad Placement
Googles unique AdWords Discounter keeps track of your costs per click versus your competitors. You select the maximum amount you want to pay for your keywords and the ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent above the CPC (Cost per Click) cost you specified when you setup the campaign versus your competitors.
Setup Process - Sponsored Link Ad and Keywords
AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Googles account management interface. There are two primary components to the setup process, creating your sponsored link ad and selecting your keywords. You start by creating a sponsored link ad that is subsequently inserted into Googles search results on the right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go live after youve completed the setup process.
Its very important to spend quality time creating your sponsored link as this is the online ad that people will view in the midst of search results and competing sponsored links (in some cases). You have the ability to create a short headline coupled with two lines of text with approximately 35 characters per line - the headline must be succinct and hard hitting and the related text should backfill the headline with supporting words that convey what goods or services your company provides.
Keyword selection can be the most daunting task for setting up a new campaign - be prepared to spend some focused time working through multiple keywords to find those that you can afford. It typically takes 1-3 hours to find 10-20 keywords that are relatively low cost - however, if your budget is open-ended and you have sufficient marketing funds to pay $1-8. USD per keyword then it can take much less time. Your market focus is also another important variable that can impact the keyword selection process - if youre in a narrow market niche with only a small number of competitors then it is much easier and faster to setup a campaign.
Finally, be aware you can find some keywords that are very inexpensive, but Google will disallow these if they dont drive a minimum clickthrough amount of roughly less than 1% - you can start off with them, but they will be turned off after 7-14 days if they arent driving sufficient clickthrough volume.
Wordtracker Keyword Research Tool
You may want to utilize other keyword analysis tools that will give you a broader selection and help you to understand what keywords are popular and searched on, which in turn ensures the keywords you do select will drive traffic and will not be disallowed by Google. Wordtracker (www.wordtracker.com) is an industry standard keyword analysis tool that those of us in the online advertising world (and many others) have used for years to help us understand what keywords are popular - their service is very low cost and easy to utilize via their web site.
About The Author
Lee Traupel has 20 plus years of marketing experience - he is the founder of Intelective Communications, Inc. a marketing services company which provides strategic and tactical marketing services exclusively to small to medium sized companies. Lee@intelective.com Reprinted with permission from Intelective Communications - this article may be reprinted freely, provided this attribution box remains intact. (c) 2001-2002 by Intelective Communications, Inc.
There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Regardless of your budget, you can actually get your text ads appearing on search result pages within minutes! You can also target your ad to a specific language or country.
Pricing is based on the position in which your ad is shown but there is no minimum amount required in order to open an account. Google positions your ad based on how many users click on it over time. Current rates range from $15-$10 (per thousand ads shown) for positions 1-3, and $8 per thousand for positions 4-8.
According to Google, Adwords text ads have an average click through rate 4-5 times higher than banner ads. I have generated click through rates as high as 36% by using the guidelines outlined below. I frequently test ads for as little as $1!
Ive been using Google Adwords since it was first introduced and Ive found it to be very effective for testing ads. My best click through rate so far has been 36% and the lowest being 0.98%! On average my ads get a 20% click through rate on very focused keywords and search terms and 6% on general popular relevant keywords. Here is what I do.
When promoting my products I choose keywords/search terms that are very specific to generate highly qualified prospects. I get very few searches, but a very high click through rate. I then keep the ad running for a very long time.
Example:
Instead of using keyword printer for an ad about printers, I use the exact model of the printer e.g. Lexmark Z11 or less focused Lexmark printer. I also put the search term in the title section. This simple trick produces very high click through rates.
Here are some guidelines:
1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like business or free. Taylor each keyword to your offer and use relevant terms/words in both the title and the ad body.
2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.
3. Use a different ad for each keyword or search term. This increases relevance and the likelihood that Google users will click on it.
4. Test and monitor your ads. Refine and fine-tune your ad to maximise click throughs. With Google you can do this in real time!
Googles Adwords has become very popular and Google have had to increase the number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:
About The Author
FREE Ultimate Self-Funding Autopilot Affiliate Recruiting System that will EXPOSE your Ad to over 1,000,000 people Daily for FREE! http://www.wildfireco-op.net/a.asp70004278