The complexity of search engines like google gets confirmed with the diverse suggestions given by SEO specialists and the search results themselves.
The gap between theory and practice gets widened as we seethat keyword optimization is not everything....after all. The answer lies in having as many inbound links as possible and ....lets face it...nobody can deny the rationale behind a higher rank for a larger number of inbound links with proper tags to follow suit.
Googles algorithm is perfectly done and the search resultsonly reflect the complexity of the whole exercise...and googleis where it is....at No 1.
Can the search engine be blamed for google bombing and what can the search engine do about it Can the No. 1 search engine do anything in the first place These questions crop up when a seemingly harmless search for miserable failure in the search engine gives an output which you or I wont ever imagine will find a No 1 position at the No 1 search engine.
The result: http://www.whitehouse.gov/president/gwbbio.html
This is the result at the time of writing this article on 02nd Jan 2006.
When you point your browser to this page, it will lead to the United States President, George Bushs biography and I presume that this webpage is obviously not keyword optimized for miserable failure.
This is the result of google bombing and at the same time, itis the result of a large number of inbound links to this webpagewith miserable failure as the subject tag.
Lets look at it both ways. The No 1 search engine obviously hassound logic as is evident from the fact that a large number ofwebsites link to a particular webpage only if it is popular. Itis a different matter that popularity can sometimes fall flat onthe face as is refelected in this example.
The second way we can look at the validity of large number of inbound links is that the search results may not be what one expects.....after all. Can somebody do anything about it Is it possible to differentiate between positive popularity and negative popularity in terms of search engine rankings Can a group of web users or a small community target a website with negative keywords Can a well-knit community shape the rankings of a website
Is a sound linking strategy the holy grail for higher search engine rankings Has keyword optimization run its course Will the search engines alter their algorithm to reflect positive keywords and negative keywords
These are the million dollar questions ....and we are waiting for the answers...Mr. Google....or should we turn to the SEO experts for the answers
Jayadeep Rath is the founder of a manual traffic exchange - and believes strongly in the power of manual traffic exchanges to make your internet marketing strategy go places. He has a newsletter for sharing internet marketing ideas, innovations, strategies,opportunities and resources with EatSleepTraffic.com community members. EatSleepTraffic.com is a free to join community and provides free traffic to its members in exchange for clicks.
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