If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same. The Kitchens are laid out identically, the procedures from everything to checking the toilet paper to ordering Hamburgers are all Laid out in detail. Have you ever seen a McDonalds go out of business. McDonalds is like a legal cash printing press. If you have a Good Formula you just repeat it over and over again.
Search Engine Rankings are the Same. Once you Crack the Code, Once you find the Formula, Once you know the Cookie Cutter, Simply repeat the Steps over and over again with different Niche Markets and Different Products. Now you can Duplicate the Exact Steps used to get a Number 1 Yahoo Ranking in less then 30 Days and Beat out T.on.y R.obb.ins.
The Yahoo Search Engine returns about 1/3 of all Search Results on the Internet. Clearly if you could achieve a Top Ranking in Yahoo for some relatively Popular Keyword Phrase your Web Page should see a Fair amount of traffic. Yahoo Tells you exactly what they want so why not give it to them
According to Yahoo here is what they want you to do to get a High Search Engine Rankinghttp://help.yahoo.com/help/us/ysearch/basics/basics-18.html
Pages Yahoo! Wants Included in its Index
In the Same Help Section Yahoo Tells you what it does not want. The List of what Yahoo Does Not Want is Somewhat larger then what it wants.
What Yahoo! Considers Unwanted Some, but not all, examples of the more common types of pages that Yahoo! does not want include: http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
Step 1 Use Keywords or keyword Phrases in the Title
Make sure your Title that accurately reflects the contents of your Web Page, Make Sure you use the Target KeyWords or Keyword Phrases in the Title. Make sure you place your Title between the Title /Title tags in your Header
Step 2 Place Your Title Prominently on your Web Page
Place The Exact Same Title from your Title Meta Tag at the very Top of your Page between H1 and /h1 Tags. With very few exceptions your Page Title in the Header Tag should be identical to your Title Meta-Tag.
Where it makes sense you should place your Keyword or Keyword Phrases in h2 or h3 in Subtitle Blocks throughout your web Page as Sub Headings
Step 3 Limit the Quantity of Keyword or keyword Phrases Per page
It is best to pick one keyword or Phrase per page and concentrate on it. You should target a Keyword Density of about 3%.http://www.organicseo.org/Choosing_Your_Target_keywords
Step 4 Have some Useful Content about your Keyword or Keyword Phrase
You need to have some useful content. Search engines are getting much smarter about Robotic Page Writers. One rule of thumb is dont place anything on your web Page you Dont want to read Yourself. The Ideal Web Page is a Perfect Balance between Human Readability and Search Engine Friendly KeyWord Rich content.
Step 5 Links Related to Your Keyword or Keyword Phrase
Use Links either to related Content in your own web Pages or to External Pages. If you do link to an External Page Send the Web Master of that Page a Note telling him that you linked to him and asking for a Link Back. Make sure to use your Keyword or Phrase in anchor text for these Links
Step 6 Make Your Keyword or Keyword Phrase Stand Out
As you use your Keyword or Phrase in your Web Page do something to make it stand out, Bold the Font or Make the Font Bigger.
Step 7 Use the Description Meta-Tag
Yahoo states that they want to see a Description Meta Tag that accurately reflects the content on your Page, Your Description should be between 100 and 150 Characters in length. Find some Text near the Top of your Web Page that Describes it accurately. Any Well written web page should have some text near the top that explains what is on the rest of the Page
Step 8 Link Partners
You do want some Links from External Sources to your Web Page.http://www.createafreewebsite.net/finding-link-partners.html
Step 9 Under Promise and Over Deliver
Make sure you have other web pages closely related to your Keyword Phrase. You can either create these yourself or find 5 or 10 Articles related to your page and Post then on your Web Page.
Super User Tip:
If you do re post the article of someone else do something to make it different. Dont change the Article itself as they would violate the Terms of use. Add a Short Paragraph before the Article telling why you like it or why it is related to your theme. Add a Short Blurb after the article with some related links.
Step 10 Create a Mini Site Digest
Build a Web Page that lists all the Web Pages that are Related. So if your Web Page is about Real Estate you may have a Group of Pages about the Following Topics
As proof of how well the above steps works I achieved a #1 Ranking in Yahoo for the Phrase life mastery 2006 without the Quotes T.on.y R.obb.ins was actually #3. Go ahead do the search see if an ewguru Page appears at the top spot.
About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members using Permission Based E_Mail Marketing Methods
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Copyright 2005-2006 Mike Makler The Coolest Guy in The Universe
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.
To support my argument (that we need to be aware of countries when doing keyword research), I gave 2 reasons:
1. it will help us determine which countr(y/ies) to target, and
2. it will help us know what countr(y/ies) our visitors are most likely to come from.
I would like, in this article, to expand on these 2 reasons. I would also like to add further reasons why any keyword research must be country based.
1. When doing keyword research, we need to understand the limitations of our research. This is necessary in order to remove any assumptions we make about our findings. For example, if you find that the demand for a keyword is very high in the US, you cannot assume that the demand for that same keyword will also be vey high in other countries. You will only know for sure how much demand there is worldwide by doing country specific keyword research. Such research can be done using a tool such as the Overture keyword tool,
2. It will tell you where your visitors are most likely to come from. This in turn will tell you what features you need to add to your web site. For example, if you are targeting a keyword that is in demand in the US only, then obviously most of your visitors will come from the US. This then means that you need to design your web site primarily for US visitors. You will hence need to:
- use US spelling such as color and not colour,
- if you sell products, then list your prices in US$,
- if you live in the US, then add a fax number so your visitors can place orders by fax,
- if you live in the US, you could organise a US free call number for your visitors to ring you should they need to,
- if you live in the US and you ship your orders, then you could include shipping costs. You could also include how long it will take for them to receive their order,
- if you dont live in the US, then you will need to make it possible for your visitors to pay you in US$,
- if you dont live in the US and you ship your orders, then you could include shipping costs. And you could include how long it will take for them to receive their order,
- and so on . . .
If on the other hand, you are wanting to target several non-English speaking countries, then:
- you may need to add a translation service to your site so that your visitors can read your site in their language,
- you may need to add a currency exchange service so that your visitors can convert your prices into their currency,
- you may need to make it possible for your visitors to pay you in their own currency,
- you may need to add other ways for your visitors to pay you apart from credit cards. You could offer international cheques/checks, money orders, direct bank transfers, . . . I once had a customer who wanted to pay me in Euros from Italy and needed my address to do so. The easier you make it for people to place an order, the greater the chances someone will place an order!
- if you ship your orders, then you could add the shipping costs to each of the countries you are targeting. And include how long it will take for them to receive their order,
- and so on . . . May be you can think of other things you will need to add to your site to accommodate your international visitors.
3. It will help you target the right keywords for the country you want to target. For example, if you want to target Canada, then you will need to use keywords that are in high demand in Canada only. There is absolutely no point doing keyword research in the UK if you are wanting to target Canada as the keyword demand between the 2 countries may vary greatly.
4. It will help you develop a keyword strategy so that you can target several countries at the same time. This can be achieved in several ways depending on the keywords demand and supply.
- you could use keywords that are in common demand in the several countries. For example, if you sell widgets with your site and you find that there is a healthy demand for black widgets in the US, the UK, Canada and Australia. Then you could target that keyword with your site as that keyword will help you target 4 countries in one go,
- you could use keywords in demand in each country, as long as they complement each other and are highly relevant for your site. For example, using the widget idea, if you found that colored widgets are in demand in the US, white widgets are in demand in the UK, black widgets in Canada, and coloured widgets in Australia. Then, you would just target all these keywords with your site which would not be hard to do as all these keywords can easily be targeted together.
Given the right circumstances, you could even use both strategies at the same time.
As I mentioned in my first article, the Overture keyword tool enables you to research the demand for keywords in some 19 countries around the world. To see the countries that Overture supports, go to www.overture.com and have a look at the top right corner of the page. By clicking on any one of the countries listed, you will have access to the Overture keyword tool for the country you selected, and this will enable you to research the keyword demand in that country.
As you may know, keyword demand is only one half of the equation. Keyword demand needs to be looked at together with its supply numbers. One of the ways of determining keyword supply is to use Google. This means that to you need to know how to use Google to research the supply of keywords in your country of interest. This is a bit harder to explain and beyond the scope of this article.
I hope that this second article has convinced you about the need to be country aware when doing your keyword research. The success of your web site may depend on it.
Serge M Botans
Serge M Botans is the CEO of ,a web site that provides advice on keywords. Freeevaluation available. He is also the inventor of CID,which is an altenative to KEI.