Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly optimized, meaning that its body text(the text you see), title and meta tags(the text that you dont) all have the words you are trying to be found for on the search engine results.
Many individuals optimize each individual page of their website for a different search engine, but I recommend that you focus on the biggest Search Engines like Google and MSN Search. Some high profile Search Engines such Altavista seem to be fading in importance fast so it may not be crucial to optimize any pages for such engines that only send a small amount of traffic anyway. I recommend a keyword density of about five percent on the keywords you wish to come up for. While these search engines are of prime importance for your site, you should not rely fully on Search Engines or Directories for traffic to your website. You will want to try other tools like web logs (also known as blogs), an e-zine you publish, free-for-all pages, usenet, articles, bulletin boards, and so forth.
The first lesson about search engine submissions is to simply do it by yourself. This will also save you much needed capital that can be better spent elsewhere. Even though here are a plethera of automated submission services out there, it is recommended that you submit your website to at least the primary Search Engines manually. This is due to the fact that the primary search engines are so vital, and some of them automatically reject any submission made from a program. Furthermore, each search engine has different allowable numbers of keywords and they vary on how many characters your site description can be. They also want different kinds of personal information (althought in some refreshing instances they just ask for your web address). Submission software, even when accepted, is generally not flexible enouph to cover all the bases. Plus, the reality is that manually submitting your website is easy enouph that anyone can do it, and I mean anyone who knows how to type a word. You essentially just go to the Search engine you want to submit to and click the add website or add site link. Then insert the website address. Actually a few are a tad more complicated than that, but most are really that easy. This is what some people are paying seo firms to do for them, sometimes not as well.
Some Search Engine spiders or crawlers will eventually find your website if you submit your URL (Uniform Resource Locator) to them or not. They will find your site by following links from other websites that link to yours. For this reason you should consider trading links with other similiar but non-competing websites. Doing this will also give you website a higher ranking on some of the major search engines. This is because some engines, like Google and MSN for example, rate your website at least partially on its link popularity with other websites. This is also a free way to help your site recieve more traffic without wheelbarrels full of venture capital. And sometimes these free methods are as effective than more expensive strategies and do not always take up more time.
Although meta tags are not as critical to your site as they were in the past, they are still of some value. Concentrate mainly on the title and description tags and make sure the keywords you want to come up high for are there. To find out if your meta tags are optimized, go to scrub the web dot com as they have a free meta tag checking service. They will automatically spider your webiste and give you suggestions on how many keywords each of your tags should have, etc. Some search engines, such Inktomi still give a relatively high relevence to these tags.
When creating your Alt tags for your pictures on your site, do not stuff too many keywords there as the Search Engines, at least some of them, seem to be getting wise to this tactic and may penalize your page. The main Search engines and Directories you should focus on for yours site include Google (which is currently the most popular), Yahoo(you need to pick a category to submit your site if you are submitting to the directory side. Some categories are free to submit to and others are not), Search.msn.com, Inktomi(used in several search engines. Pay for inclusion or you can wait untill the spider finds your site for free), ODP or thr Open Directory Project(critical to be listed here, go to dmoz.org), Looksmart(free and paid listings) and Lycos.com.
For more information go to Home Business Articles and find out more about search engine optimization in the business article archive.
Ryan Joseph is writer/researcher. For more info visit
The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.
Whether deliberately or accidentally, these websites get caught by so called (GOOGLE POLICE CRAWLER) and in a similar fashion your site domain goes to a prison cell. While staying in this prison cell for 2-3 or maybe 4 months, google police crawlers revisit the cell to check the status of the website domain.
If the site webmaster or whosoever handling the site notices that the site is not showing on google or any other search engine, and manages to pin point the defect in the site, your website gets back to life, otherwise your site gets life imprisonment for rest of its life, and no one can bring it back, unless you are a hacker and go inside google database to modify your site details.
Normally people ignore POLICE CRAWLERs in the first place, and later find that its too late. If you detect any fluctuations in google rankings, it could be possible that your site is entering Googles Sandbox.
Google has a rule book of a fickle minded child which changes every 2-3 months, and several sites which do not keep their sites updated with the changes in the algorithm google is using to crawl your site, gets off the track, and ultimately die a slow death.
Its more like a slow poison, where your site dies not in a single day, but slowly, without your knowledge, because google would never disclose openly that your site has indeed been penalized.
Earlier the sites used to get penalized, and were immediately removed from the google search engine. Like for example, I was given task to restore the site www.yxz.com, about 4 months ago
Now some of the problems facing with the site were
1)Their url was not even showing on google.
Now closely examining site page by page I came to know that one of their pages was pointing to their partner site www.abc.com, which received life imprisonment on google.
2) Moreover both were sharing same IP address, and the site received penalty on google.
Now if you are hiding a criminal in your house, you are also a part of active crime, and police will certainly punish you in the same manner, maybe in a mild fashion.
I explained my theory, and recommended them to remove the link pointing to abc.com, and certain redirections on certain page, but they the owner was bit skeptical about what I was talking and gave me a lecture on whats the importance of www.abc.com for their business, and other Business Jargon
OK I said, why not go for flash link on that particular page. and, problem got resolved and site got restored within a month.
The site was banned for more than a years, and nobody in the company looked into the matter why their site is not showing on google.
Thankfully the site got restored, but unluckily manager decided to close the company site since it has suffered great loss over a period of last one year due to several factors, one of them was their ranking on google, which was bringing them customers 30-50 every month from google and other search engines.
Similarly its important for any WEBMASTER, or the owner of the site to keep track of its rankings on google, because if some updates are done to the algorithm, it could be possible that your site is not adhering to the latest algorithm.
Good Luck
Name: Bhupinder Singh
Occupation: Working as webmaster for BSOLUTIONS, , and seoexpert in . I have worked for several international clients from UK, US, CANADA, and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in Search Engine Optimization Techniques.
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