WIIFM - Whats In It For Me, is probably the most important rule. Whether the purpose of visiting a website is to access information or to buy a product/service, the visitor always has WIIFM in the forefront.
Look at your own areas of interest first. It is much easier to create information, a product or a service in ones own of interest. This does not mean that a new area of interest cannot be learnt.
Become an EXPERT in the specific area by providing valuable information in the area of interest. Remember WIIFM, because the visitor to the website needs to have a high level of comfort and trust. The best way to becoming an expert is to become Passionate about the area of interest.
To create comfort and trust always under-promise and over-deliver. Remember visitors will NOT part with their hard earned cash for anything without substance. One method which has been successful for centuries is to give something of value, away as a Free Gift. Everyone wants something for free.
If it is feasible, build in a Money Back Gaurantee. Again this creates a high level of comfort and trust. The longer the gaurantee the easier the sale. 90 days money back gaurantee is better than 30 days. Make sure that the money back gaurantee is not just an idle promise, but something that can be carried through.
The product must have a USP - Unique Selling Proposition. It must be unique to you and MUST differentiate from other products. Otherwise the perception of an Expert will not exist and over time visitors will quickly lose interest.
The ultimate aim should be to get the visitors email address. By having a powerful USP combined with WIIFM and all the other rules mentioned above the visitors will be more than willing to give the email address. These email address will become your biggest asset from which fortunes can be made.
Here is an interesting story. Hotmail was created by someone offering a free email account, which became the largest list of free emails globally. Bill Gates/Microsoft bought out Hotmail for a reported $300 million. Not bad for something that was given away for free.
Recently, I came across a tutorial course of an e-book and a set of videos which outlined a step-by-step process to ultimately achieve success in Internet Marketing. Its a complete course creating a business model, searching for a Niche, setting up a website to collecting payment from prospective buyers.
All the ingredients necessary to create an Internet Marketing feast are available through the e-book/videos tutorial outlining the whole process necessary to run an online business, is set out in a methodical, easy to follow manner. Youll be able to:
Research for ideas
Create INFO products based on the ideas with your own USP
Create your own website
Set up a Merchant account to collect the payment
And a lot more besides, too numerous to mention
Wish you all the PROSPERITY
Ritesh Shah
If youre truly Passionate about your own ONLINE business and want an easy to follow instructions and techniques then check out .
I am in the process of setting up the website .
Over 25 years ago Bill Gates had an idea. Yes, one simple but amazing idea. That idea is now worth over $US50 billion in net income to him, making him the richest man on the planet! That idea is now residing inside your own computer!
Did you know you can turn your own idea into perpetual profits an unending, unlimited and unfathomable stream of income. You will finally be able to quit your J.O.B. Do you want to know an amazing secret to perpetual profits Create an asset!
Here is the simple formula: Your idea = Asset
What is an asset I read somewhere that it is something that you own that puts money in your pocket. Think of your favorite rock stars they have made millions from their asset (Music Cds). Their musical ideas are created into songs. Michael Jackson, The Beatles, Elvis Presley & Madonna have billion dollar empires from their asset they make perpetual income year after year from their music. Stephen King and Tom Clancy create their wealth from their asset (Books) it produces money for them years after their idea became books. And when Bill Gates sleeps he earns billions from his asset (Software) every day.
Did you know you can make tons of money through the internet by marketing your idea properly. The internet is a powerful tool to sell your ideas for lots of cool cash. For example Dell Inc, the technology giant, earns $US65 million a day in sales from their website Yes $US65 million per day from selling their asset (computers)!!! You also can start earning perpetual profits, and millions too from your own website. Just believe in yourself.
Your idea doesnt need to be complicated. Your idea can be simply information, such as How to pickle eggs or How to scalp on the Forex market. This may be in the form of e-Books, Audio products or Video products. Whatever it is turn your idea into an asset and market it on the internet!
So what is your idea Remember Bill Gates was once like you - he was just a man with an idea.
Erik Teh
This tip was found at 100% FREE internet marketing tips and strategies.