You do the research and the reading on the internet and decide to venture into the world of online marketing. This decision is made by hundreds of people each and every day.
The main attraction is the low overhead of an internet basedbusiness. Its quite compelling when compared to the traditional brick and mortar enterprise. But keep one thingin mind. Low overhead does not translate to free.
Many have tried the free route and been truly disappointed. In the early days of internet marketing free ads and suchworked. Mainly because there was very little competition and shopping on the web was a new and novel idea.
Those days have been gone quite a while and successful marketing has become a very sophisticated process in recent years. Unfortunately, newcomers to the web are often lured into scams and schemes by information that is woefully outdated.
There are many activities, requiring more time than money, that can increase your marketing success. The secret is assessing which tactics will ultimately reward you and how much time and money you should invest in them.
Here is an example. As a newbie, without my own opt-in list, safelist advertising seemed a viable option. After a month of dismal results, I knew that it wasnt for me. Fortunately, just a few days after deciding to change marketing strategies, an offer to join a safelist with a twist came along.
Feeling that I had wasted so much time trying to market via the previous safelists I was tempted to ignore it. But the twist intrigued me. Being fairly certain why my previous efforts had failed, this twist seemed likely to solve the problem.
The owner of this safelist also published a newletter and I had been on his opt-in list for some time. His articles and tips were useful.I believed I could trust him. So I paid for the pro upgrade after joining the program.
Two months ago another marketer decided to run an experimentusing this safelist with a viral marketing program to grow his opt-in list. Naturally I watched the results with great interest. After about a month the growth of his opt-in list slowed to a halt.
I was astonished! In four months my income had increased dramatically using the same safelist program! Reviewing the data I found a singular difference. The experimenting marketer had used the free version of the safelist. He had fewer opportunities to mail and fewer recipients.
Invest your money when you dont have time to waste and invest in programs endorsed by those you trust.
About The Author
Pam Jenkins, of What Worx! Marketing, invites you to get more information:
I know! I know! Everybody and his dog has probably been telling you that email marketing is dead. Many people predicted that spam would be the death of email marketing. That blogs and RSS feeds would take over.
Well, if youve noticed, it just aint so. It just hasnt happened. Sure Blogs and RSS feeds are important and should be a part of your internet marketing strategy but they just cant compete with email marketing when it comes to sales and marketing. Email marketing is still king of the internet.
Think about it, how do you get people to your blogs Im talking return visitors! Youre probably getting your visitors to opt-in to your list so that you can send them an email reminder whenever you add something to your blog.
Email marketing through publishing an ezine and sending it to your opt-in list is extremely profitable, even if you have a small list. The nature of ezine publishing creates loyal readers and highly responsive buyers for your products and services.
Why is email marketing such a powerful marketing strategy:
- the majority of people check their email every day
- there is a significant savings in time and money
- millions of people subscribe to get information that they are interested in
- increases customer loyalty because of frequent contacts
- email builds your brand
If you have a responsive opt-in list then the potential for email marketing profits is enormous. Thousands of successful internet marketers cant be wrong when they say The Money Is In The List.
Build your responsive, opt-in list. Send them useful and informative information in your newsletter. Find out what they want. Find that product or service. Offer it to your list. Then do it again and again.
Email Marketing is still King!
Lewis Leake is the webmaster of where you will find articles, product reviews and resources to help you develop successful email marketing strategies.