Nothing beats editorial articles and photos to increase mass awareness of a destination, promote a tour, sell trips or increase your arrivals. Its great when you can get a qualified freelance or staff writer to visit and publish a glowing article and photo.
Who says you cant write your own articles and get them published easily You can!
If you have any inclination to write about your area of expertise in tourism, heres a resource I highly recommend that will give you website traffic, quality inbound links and expert credibility too.
EzineArticles.com, where you reading this article, is an online searchable directory that allows you to post articles by topic for free. These guys get a ton of website traffic and have many travel and leisure related categories to place your articles.
Your articles or quick tips cant be overtly promotional, but you can talk about your region, sport, specialty knowledge or anything relative to your travel offering. This can include a regional special events calendar, historical sites of interest in your region, wildlife, culture, little know facts or points of interest.
You get to make it up. In addition to the article you will need to create a compelling headline and 2- 5 sentence summary of the article so that people read it, visit your website and call you for more info and bookings.
To also increase readership, you need to create the key word phrases relevant to your article, so the 100s of thousands of weekly visitors can search and find your article by your chosen topic. Be imaginative.
Article can be super short, 200 words or up to 1000 or more. You get to choose.
You also get an authors resource box (1- 3 sentences about you and your travel business) which allows you two links to your commercial website and an authors photo. Both at no charge!
-------- RESEARCH FACT ---------
Powerful headlines and compelling brief introductions (marketing communications copy) can increase your readership by over 150%.
Guess what This applies to all your marketing materials and advertising too. If you have read my other tourism marketing articles on tourism websites and tradeshows strategies, you know that headlines can increase your travel sales 100%, 200% or more. You have between 3 10 seconds to grab a prospects attention --- or they are gone. Often forever.
You spent a lot of time and money to get the prospects didnt you Dont waste your investment!
When I posted my first eight business and marketing articles for tourism professionals, I received almost 1,500 readers in only 3 months! And if your articles are interesting and compelling, they will be syndicated along with your authors resources box and your URL to other websites too all for free.
It gets even better.
With the new 2006 changes in Google, one way inbound links carry greater weighting and can really help with your search engine ranking. So you get quality traffic from readers, more inbound links and better ranking too.
Dont pass up this great secret tourism marketing traffic generator I highly recommend.
Tim Warren is the author of Tourism Marketing Success: a step by step guide guaranteed to help you standout from the crowd and sell more travel in your tradeshow booth, website, advertising, brochure and more. Since 1994, business and marketing resources exclusively for tourism and hospitality professionals and trade associations. For free travel marketing and business articles and the free mini-course; The 10 Commandments of Travel Business Success visit .
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